Global E-travel Habits
Get immediate access to strategic market analysis when you buy reports online
Chapters: 7 | Tables: 22 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. EXECUTIVE SUMMARY
1.1 TOURISM TRENDS
1.2 DEMAND FACTORS
Chart 1 Factors Affecting E-Travel 2007
1.3 MARKET TRENDS
Shares in Major Markets
Chart 2 Total On-line Shares in Selected Major Markets 2001/2006
Shares by Sector
Chart 3 On-line Share of Total Global Value Sales by Broad Sector 2006
1.4 OUTLOOK
Summary 1 Challenges and Opportunities in the E-Travel Market 2006
2. RELEVANT TOURISM TRENDS
2.1 OVERVIEW OF THE TOURISM MARKET
Tourism market resilient to shocks
Market buoyed by economic stability and rising incomes
Table 1 Trends in Global Tourist Arrivals and Receipts 2001-2006
2.2 OUTGOING TOURISM EXPENDITURE
US consumers spend most in international travel
Emerging markets see dramatic growth
Table 2 Outgoing Tourist Expenditure in Leading Countries 2001-2006
2.3 TOURISM PATTERNS
Demographic
Length of trips
Table 3 Length of Trips in Selected Markets by Country 2005
2.4 TRENDS BY SECTOR
Transportation the clear leader in global travel revenues
Travel retail impacted by adverse events
Car rental increasingly competitive
Chart 4 Travel and Tourism Revenues by Sector 2001/2006
2.5 TRAVEL RETAIL TRENDS
Sales by type of service
Table 4 % Breakdown of Travel Retail Sales by Type 2001/2006
Sales by type of destination
Chart 5 % Breakdown of Travel Retail Sales by Type of Destination 2006
2.6 TRANSPORT TRENDS
Air travel top choice
Rail travel big in Japan and France
Coach travel still dominant in Latin America
Cruises aimed at younger market
Table 5 Breakdown of Transportation Sales by Mode 2001-2006
3. KEY SUPPLY FACTORS
3.1 OVERVIEW: BATTLE FOR THE DESKTOP
LCCs and “September 11” spark on-line revolution
Power shift in favour of consumers
3.2 OTA STRATEGIES
Industry consolidation
Catering to the budget traveller
International expansion
Dynamic packaging
Eco initiatives
Private label developments
3.3 THE NEW CHALLENGERS
Arrival of the big portals
eBay
Mixed retailers
Newspaper groups
Travel guide publishers
Meta-search/aggregator sites
Community Sites
3.4 TOUR OPERATOR STRATEGIES
The push for internet distribution
MyTravel merges with Thomas Cook
Increasing on-line presence
Website enhancement
Dynamic packaging
Kuoni introduces dynamic packaging in the long-haul sector
3.5 DIRECT SUPPLIER STRATEGIES
Growth of LCCs
Table 6 Top 10 LCCs by Passengers Carried 2004/2005
Reaction of major carriers
Hotel operator developments
On-line partnerships
3.6 GDS STRATEGIES
European deregulation still on the cards
The changing role of the GDS
Consolidation
3.7 TECHNOLOGICAL DEVELOPMENTS
Aggregating Technology
Innovative Web Features
M-Travel
3.8 DEVELOPMENTS IN TICKETLESS TRAVEL
On-line check-in
Car rental companies join the fray
3.9 MARKETING DEVELOPMENTS
Brand-building
E-mail bulletins
3.10 CUSTOMER SERVICE AND TRANSPARENCY
Web too cluttered?
Improving transparency
Customer service
Instant contact
3.11 TOURIST BOARDS AND THE INTERNET
Developments in Europe and North America
Developments in Asia-Pacific and Australasia
Standards vary in Middle East
3.12 SPECIALISATION
Niche Travel
Cruise Operators
4. E-DRIVERS
4.1 INTERNET USERSHIP
The rise of broadband
US internet usage matures, while China booms
Japan and South Korea early adopters
Table 7 Top 30 Countries by Number of Internet Users 2001/2006
Table 8 Top 30 Countries by Internet Users as % Population 2001/2006
4.2 CREDIT CARD TRENDS
Usership still low in China
Cash cards a growing business in India
Table 9 Top 30 Countries by Number of Cards in Circulation 2001/2006
Table 10 Top 30 Countries by Number of Cards Per Capita 2001/2006
4.3 THE ON-LINE TRAVEL MARKET
Overview
Chart 6 % Breakdown of Number of Travel Websites by Country 2006
On-line travel retail
Table 11 Internet as % Total Travel Retail Sales 2001-2006
Chart 7 Internet as % Travel Retail Sales: Top Ten Markets 2001/2006
On-line air travel
Table 12 Internet as % Total Airline Sales 2001-2006
Chart 8 Internet as % Airline Sales: Top Ten Markets 2001/2006
On-line accommodation
Table 13 Internet as % Total Accommodation Sales 2001-2006
Chart 9 Internet as % Accommodation Sales: Top Ten Markets 2001/2006
On-line car rental
Table 14 Internet as % Total Car Rental Sales 2001-2006
Chart 10 Internet as % Car Rental Sales: Top Ten Markets 2001/2006
4.4 CHANGING ON-LINE DEMOGRAPHICS
Generational differences
Young travellers
Over-50s
5. MAJOR MARKETS
5.1 AUSTRALIA
The on-line travel market
Table 15 On-line Travel Sales in Australia 2001/2006
Usership trends
5.2 FRANCE
The on-line travel market
Table 16 On-line Travel Sales in France 2001-2006
Usership trends
5.3 GERMANY
The on-line travel market
Table 17 On-line Travel Sales in Germany 2001-2006
Usership trends
5.4 SOUTH KOREA
The on-line travel market
Table 18 On-line Travel Sales in South Korea 2001-2006
Usership trends
5.5 UK
The on-line travel market
Table 19 On-line Travel Sales in the UK 2001-2006
Usership trends
5.6 US
The on-line travel market
Table 20 On-line Travel Sales in the US 2001-2006
Usership trends
5.7 TRENDS IN EMERGING MARKETS
China dominated by Ctrip and eLong
Indian market faces challenges
OTAs supported by strong investment
6. FUTURE OUTLOOK
6.1 TRENDS TO WATCH
Global travel trends
E-travel potential
The role of off-line agents
6.2 FORECASTS
Direct suppliers will continue to gain share
Share of on-line air travel could reach 40%
Tour operators to increase share of on-line retail sales
Franchising to lead to on-line accommodation growth
Table 21 Forecast Value Shares of Internet Services by Sector 2006/2011
7. DEFINITIONS