Global Omega-3 Fatty Acids: Identifying Business Opportunities in Packaged Foods, Beverages and Beyond
Euromonitor International's Global Omega-3 Fatty Acids: Identifying Business Opportunities in Packaged Foods, Beverages and Beyond market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 8 | Tables: 14 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE SUMMARY
DEFINITIONS AND BACKGROUND
SOLID SCIENCE BACKS THE RISE OF OMEGA-3, WITH A BIT OF HELP FROM THE MEDIA
OMEGA-3 FORTIFICATION IS BREAKING INTO THE MAINSTREAM
TYPES, SOURCES AND MAIN FUNCTIONS OF OMEGA-3 FATTY ACIDS
EPA AND DHA ARE "CONDITIONALLY ESSENTIAL"
COMMERCIAL SOURCING OF OMEGA-3 FATTY ACIDS
Summary 1 Sources of Omega-3 Fatty Acids
THE CONTAMINATION ISSUE
MICROENCAPSULATION BY FAR THE BIGGEST BREAKTHROUGH
LEGISLATIVE STATUS
OMEGA-3 IN FOODS AND BEVERAGES
EU
US
Canada
KEY TRENDS AND ISSUES
GLOBAL CONTEXT: THE FORTIFIED/FUNCTIONAL PACKAGED FOODS AND BEVERAGE MARKET
Fortified/functional category drives growth of the packaged food and beverages markets
Growth is fuelled by a synergy of trends
Chart 1 Opportunities for Omega-3 in Functional Food and Beverages: Global Sales 2008-2011
Chart 2 Functional Food by Sector 2008
Chart 3 Functional Beverages by Sector 2008
Chart 4 Functional Food and Beverages: Sales by Region 2008
MAJOR GROWTH DRIVERS
Highly competitive environment drives the food industry towards omega-3 fortification
Omega-3 is gaining a foothold in the emerging economies
Research and expert advice supports the case for mandatory addition of DHA to infant formula
Children's foods a major growth area for the omega-3 industry
Growth driver of the future: promoting omega-3 as an inflammation fighter
Ageing baby-boomers provide ideal target group for omega-3 enriched foods and beverages
Functional organic – the rise of a new hybrid category creates a new opportunity for the omega-3 industry
MAJOR CHALLENGES
Danger on the horizon for "organic" DHA
Emerging countertrend: consumers are growing suspicious of highly processed and functional foods
Industry activity and progress on the regulatory front increases consumer awareness of the different types of omega-3
Sustainability issue poses a major challenge
Omega-3 from GM crops – a solution to the sustainability problem?
PRODUCT CONTEXT
PUSHING OMEGA-3 INTO FOODS AND BEVERAGES IS A POPULAR STRATEGIC OBJECTIVE
Chart 5 Global Market for Omega-3 Enhanced Products: Breakdown by Sector 2008
Chart 6 Global Market for Omega-3 Enhanced Food and Beverages: Breakdown by Subsector 2008
INFANT FORMULA
Chart 7 Opportunities for Omega-3 in Milk Formula: Global Milk Formula Sales by Type 2008-2012
Chart 8 Opportunities for Omega-3 in Milk Formula: High Growth Markets 2008-2012
DAIRY
Milk enjoys high level of penetration
Chart 9 Value Sales of Omega-3 Enhanced Milk: Key Markets 2006
Soy milk: a booming sector is keeping up with the fortification trend
Chart 10 Opportunities for Omega-3 in Soy Milk: Sales by Region 2008-2012
Chart 11 Opportunities for Omega-3 in Soy Milk: High Growth Markets 2008-2012
Yoghurt relies on functionality for product differentiation
Chart 12 Opportunities for Omega-3 in Functional Yoghurt: Global Functional Yoghurt Sales by Type 2008-2012
Chart 13 Opportunities for Omega-3 in Functional Yoghurt: High Growth Markets 2008-2012
Cheese goes functional
BAKERY
Bread: omega-3 is a winner
Chart 14 Value Sales of Omega-3 Enhanced Bread: Key Markets 2006
Breakfast cereals: omega-3 fortification is lagging seriously behind
Chart 15 Opportunities for Omega-3 in Breakfast Cereals: Breakfast Cereals Sales by Region 2008-2012
Chart 16 Opportunities for Omega-3 in Breakfast Cereals: High Growth Markets 2008-2012
Biscuits: high prices hinder omega-3 fortification in the most promising markets
Chart 17 Fortified/Functional Biscuits: High Growth Markets 2008-2011
CONFECTIONERY
Asia-Pacific offers the best market opportunities for omega-3 fortified chocolate
ICE CREAM
An unpromising candidate for omega-3 fortification
SNACK BARS
Chart 18 Opportunities for Omega-3 in Snack Bars: Global Snack Bars Sales by Type 2008-2012
Chart 19 Opportunities for Omega-3 in Snack Bars: High Growth Markets 2008-2012
SWEET AND SAVOURY SNACKS
A sector with niche potential
SPREADABLE OILS AND FATS
Omega-3 destined to become new industry standard
Chart 20 Opportunities for Omega-3 in Spreadable Oils and Fats: Sales by Region 2008-2012
Chart 21 Functional vs Regular Spreadable Oils and Fats: Global Growth Rates 2008-2012
Chart 22 Functional vs Regular Spreadable Oils and Fats: Volume Sales 2008-2012
Chart 23 Opportunities for Omega-3 in Spreadable Oils and Fats: High Growth Markets 2008-2012
CANNED/PRESERVED FOOD
PROCESSED MEAT PRODUCTS
SLIMMING PRODUCTS
Making the case for conditional essentiality of long-chain omega-3s
Chart 24 Opportunities for Omega-3 in Slimming Products: Global Sales by Type 2008-2012
Chart 25 Opportunities for Omega-3 in Slimming Products: High Growth Markets 2008-2012
CONVALESCENCE PRODUCTS
An untapped market endorsed by healthcare professionals
Chart 26 Opportunities for Omega-3 in Convalescence Products: Global Sales 2008-2012
VITAMINS AND DIETARY SUPPLEMENTS
it's all about segmentation
Chart 27 Opportunities for Omega-3 in Vitamins and Dietary Supplements: Global Sales by Type 2008-2012
Chart 28 Fish Oils: Cod Liver Oil vs Other Fish Oils 2008-2012
Chart 29 Fish Oils: High Growth Markets 2008-2012
SPORTS NUTRITION PRODUCTS
Chart 30 Opportunities for Omega-3 in Sports Nutrition: Global Sales 2008-2012
Chart 31 Opportunities for Omega-3 in Sports Nutrition: High Growth Markets 2008-2012
FRUIT JUICE
Omega-3 fortification is almost mainstream
Chart 32 Opportunities for Omega-3 in Fruit/Vegetable Juice: Sales by Type 2008-2012
Chart 33 Opportunities for Omega-3 in Fruit/Vegetable Juice: High Growth Markets 2008-2012
FUNCTIONAL BOTTLED WATER
Chart 34 Opportunities for Omega-3 in Functional Bottled Water: Sales by Region 2008-2012
Chart 35 Opportunities for Omega-3 in Functional Bottled Water: High Growth Markets 2008-2012
SPORTS DRINKS
Omega-3 for mental focus, endurance and clarity
Chart 36 Opportunities for Omega-3 in Sports Drinks: Sales by Region 2008-2012
Chart 37 Opportunities for Omega-3 in Sports Drinks: High Growth Markets 2008-2012
PET FOOD
Anthropomorphism is creating opportunities for omega-3
Chart 38 Opportunities for Omega-3 in Pet Food and Pet Care Products: Sales by Type 2008-2012
Chart 39 Opportunities for Omega-3 in Pet Food and Pet Care Products: High Growth Markets 2008-2012
COSMETICS AND TOILETRIES
The rise of nutricosmetics
OUTLOOK
COMPETITIVE LANDSCAPE
INDUSTRY STRUCTURE
Wide variation in business types
Marine backgrounds influence regional presence
SOURCING
Fish sources dominate but search is on for alternatives
MARKETING AND CO-BRANDING
Increasing use of branding for omega-3s
Greater credibility gained through use of brands
Competitive advantage
Omega-3 brands expand
MEG-3 v life'sDHA
Summary 2 Products with Omega-3 from Ocean Nutrition Canada
Summary 3 Products with Omega-3 from Martek Biosciences
COMPANY SNAPSHOTS
MARTEK BIOSCIENCES
Company background
Summary 4 Martek Biosciences: Key Facts
Summary 5 Martek Biosciences: Financial Summary 2005-2007
Omega-3 ingredients activities
Strategic direction
OCEAN NUTRITION CANADA
Company background
Summary 6 Ocean Nutrition Canada: Key Facts
Omega-3 ingredients activities
Strategic direction
OMEGA PROTEIN
Company background
Summary 7 Omega Protein: Key Facts
Summary 8 Omega Protein: Financial Summary 2004-2007
Omega-3 ingredients activities
Strategic direction
LONZA
Company background
Summary 9 Lonza Nutrition Ingredients: Key Facts
Summary 10 Lonza: Financial Summary 2006-2007
Omega-3 ingredients activities
Strategic direction
BASF NUTRITION INGREDIENTS
Company background
Summary 11 BASF Nutrition Ingredients: Key Facts
Summary 12 BASF: Financial Summary 2004-2007
Omega-3 ingredients activities
Strategic direction
DSM NUTRITIONAL PRODUCTS
Company background
Summary 13 DSM Nutritional Products: Key Facts
Summary 14 DSM: Financial Summary 2004-2007
Omega-3 ingredients activities
Strategic direction
OTHER KEY PLAYERS