Hair Care in Austria
Euromonitor International's Hair Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 43 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
2-in-1 products; Colourants; Conditioners; Perms and relaxants; Salon hair care; Shampoo; Styling agents
Table of contents
COSMETICS AND TOILETRIES IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales slow in 2008 compared with the previous year
Men’s grooming products and natural ingredients shape the market
The market remains dominated by Beiersdorf and L'Oréal Österreich
Concentration of cosmetics and toiletries retailers increases
Forecast for cosmetics and toiletries is cautiously optimistic
KEY TRENDS AND DEVELOPMENTS
Economic slump hits Austria
The population continues to grow, albeit that it is getting older
Polarisation of the market
The organic and natural trend continues to grow in Austria
Parapharmacies/drugstores still growing strongly
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
BALLOGRAF BIC AUSTRIA GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ballograf Bic Austria GmbH: Key Facts
Summary 3 Ballograf Bic Austria GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Ballograf Bic Austria GmbH: Competitive Position 2008
COSMOPOLITAN COSMETICS GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cosmopolitan Cosmetics Austria GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cosmopolitan Cosmetics GmbH: Competitive Position 2008
GEBRO PHARMA GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Gebro Pharma GmbH: Key Facts
Summary 8 Gebro Pharma GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Gebro Pharma GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Gebro Pharma GmbH: Competitive Position 2008
RECKITT BENCKISER AUSTRIA GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Reckitt Benckiser Austria GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Reckitt Benckiser Austria GmbH: Competitive Position 2008
WELLA-ÖSTERREICH INTERKOSMETIK GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Wella-Österreich Interkosmetik GmbH: Key Facts
Summary 14 Wella-Österreich Interkosmetik GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Wella-Österreich Interkosmetik GmbH: Competitive Position 2008
HAIR CARE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Hair Care by Subsector: Value 2003-2008
Table 16 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 17 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 18 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 19 Hair Care Company Shares by Retail Value 2004-2008
Table 20 Hair Care Brand Shares by Retail Value 2005-2008
Table 21 Styling Agents Brand Shares by Retail Value 2005-2008
Table 22 Colourants Brand Shares by Retail Value 2005-2008
Table 23 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 24 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 25 Hair Care Premium Brand Shares 2005-2008
Table 26 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 28 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013