Hair Care in Brazil
Euromonitor International's Hair Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
2-in-1 products; Colourants; Conditioners; Perms and relaxants; Salon hair care; Shampoo; Styling agents
Table of contents
COSMETICS AND TOILETRIES IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Brazil becomes the third most valuable market in the world
Local company leads in 2006
Hair care leads in retail value terms
Mass products increase in popularity
Manufacturers to target consumers based on income and geography
KEY TRENDS AND DEVELOPMENTS
Preteens and teenagers to stimulate growth over the forecast period
Pharmacies/drugstores set to become the most dynamic distribution channel
Consumption of cosmetics and toiletries by lower-income consumers rises
Consumers in north and northeast Brazil expected to increase consumption
Increasing number of women in the workforce
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
AVON COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Avon Cosméticos Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Avon Cosméticos Ltda: Competitive Position 2006
BELOCAP PRODUTOS CAPILARES LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Belocap Produtos Capilares Ltda: Key Facts
Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2006
BOTICA COMERCIAL FARMACêUTICA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2006
COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2006
GRUPO BERTIN - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Grupo Bertin: Key Facts
Summary 16 Grupo Bertin: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Grupo Bertin: Competitive Position 2006
INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 19 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2006
JOHNSON & JOHNSON INDUSTRIAL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Johnson & Johnson Industrial Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Johnson & Johnson Industrial Ltda: Competitive Position 2006
NATURA COSMéTICOS SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Natura Cosméticos SA: Key Facts
Summary 24 Natura Cosméticos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Natura Cosméticos SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 26 Natura Cosméticos SA: Competitive Position 2006
NIASI SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Niasi SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 28 Niasi SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Niasi SA: Competitive Position 2006
PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2006
PROCTER & GAMBLE DO BRASIL SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Procter & Gamble do Brasil SA: Key Facts
Summary 33 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Procter & Gamble do Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 35 Procter & Gamble do Brasil SA: Competitive Position 2006
UNILEVER BRASIL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Unilever Brasil Ltda: Key Facts
Summary 37 Unilever Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 38 Unilever Brasil Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 39 Unilever Brasil Ltda: Competitive Position 2006
HAIR CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Hair Care by Subsector: Value 2001-2006
Table 12 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 13 Hair Care Company Shares by Retail Value 2002-2006
Table 14 Hair Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 17 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 18 Hair Care Premium Brand Rankings 2006
Table 19 Styling Agents by Type 2001-2006
Table 20 Styling Agents Brand Shares by Retail Value 2003-2006
Table 21 Colourants Brand Shares by Retail Value 2003-2006
Table 22 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 23 Salon Hair Care Brand Shares by Retail Value 2003-2006
Table 24 Retail Sales of Ethnic Hair Care as % of Hair Care 2001/2006