Hair Care in Bulgaria
Euromonitor International's Hair Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 42 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
2-in-1 products; Colourants; Conditioners; Perms and relaxants; Salon hair care; Shampoo; Styling agents
Table of contents
HAIR CARE IN BULGARIA : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Hair Care by Subsector: Value 2003-2008
Table 2 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 3 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 5 Hair Care Company Shares by Retail Value 2004-2008
Table 6 Hair Care Brand Shares by Retail Value 2005-2008
Table 7 Styling Agents Brand Shares by Retail Value 2005-2008
Table 8 Colourants Brand Shares by Retail Value 2005-2008
Table 9 Hair Care Premium Brand Shares 2005-2008
Table 10 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 11 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 12 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
LOCAL COMPANY PROFILES - BULGARIA
AROMA AD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aroma AD: Key Facts
Summary 2 Aroma AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Aroma AD: Competitive Position 2008
KRASNAYA LINIA BULGARIA LTD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Krasnaya Linia Bulgaria Ltd: Key Facts
Summary 5 Krasnaya Linia Bulgaria Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Krasnaya Linia Bulgaria Ltd: Competitive Position 2008
ROSA IMPEX OOD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Rosa Impex OOD: Key Facts
Summary 8 Rosa Impex OOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Rosa Impex OOD: Competitive Position 2008
RUBELLA BEAUTY AD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Rubella Beauty AD: Key Facts
Summary 11 Rubella Beauty AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Rubella Beauty AD: Competitive Position 2008
STS COSMETICS OOD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 STS Cosmetics OOD: Key Facts
Summary 14 STS Cosmetics OOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 STS Cosmetics OOD: Competitive Position 2008
COSMETICS AND TOILETRIES IN BULGARIA
EXECUTIVE SUMMARY
Growth rates continue to rise
Premium cosmetics becomes a key segment in the market
Multinational brands grow aggressively at the expense of local brands
Economic slowdown unlikely to affect the market
Competition is likely to become stiffer as the market reaches maturity
KEY TRENDS AND DEVELOPMENTS
The market is performing well, despite the economic crisis
Domestic players lose the competition to the multinationals
Fairs and presentations are a significant driving force behind the growth of the market
Imported brands dominate the market in almost all categories
Direct selling is the main driving force in the cosmetics and toiletries market
MARKET DATA
Table 13 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 14 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 15 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 16 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 17 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 18 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 19 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 20 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 21 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 22 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 23 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 24 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 25 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 26 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 16 Research Sources