Hair Care in Turkey
Euromonitor International's Hair Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 44 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
2-in-1 products; Colourants; Conditioners; Perms and relaxants; Salon hair care; Shampoo; Styling agents
Table of contents
COSMETICS AND TOILETRIES IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing purchasing power positively affects consumption
Investments in technology and investment boosts industry dynamics
Easier import procedures increase competition
Larger number of supermarkets/hypermarkets increased promotions
Cosmetics and toiletries expected to recover fully over the forecast period
KEY TRENDS AND DEVELOPMENTS
Improved economy and disposable income boosts consumption
Increase in credit card promotions reflected in increased sales
Increased numbers of women in the workforce and rapid urbanisation
More shopping centres and supermarkets/hypermarkets raises demand
Trend towards metro sexuality among men positively affects sales
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - TURKEY
AROMEL KOZMETIK SANAYII VE TICARET AS - COSMETICS AND TOILETRIES - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aromel Kozmetik Sanayii ve Ticaret AS: Key Facts
Summary 2 Aromel Kozmetik Sanayii ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Aromel Kozmetik Sanayii ve Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Aromel Kozmetik Sanayii ve Ticaret AS: Competitive Position 2006
CANAN KOZMETIK SANAYI VE TICARET AS - COSMETICS AND TOILETRIES - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Canan Kozmetik Sanayi ve Ticaret AS: Key Facts
Summary 6 Canan Kozmetik Sanayi ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Canan Kozmetik Sanayi ve Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Canan Kozmetik Sanayi ve Ticaret AS: Competitive Position 2006
ECZACIBASI-BEIERSDORF KOZMETIK URUNLERI SAN VE TICARET AS - COSMETICS AND TOILETRIES - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Eczacibasi-Beiersdorf Kozmetik Urunleri San ve Ticaret AS: Key Facts
Summary 10 Eczacibasi-Beiersdorf Kozmetik Urunleri San ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Eczacibasi-Beiersdorf Kozmetik Urunleri San ve Ticaret AS: Competitive Position 2006
EVYAP SABUN YAG GLISERIN SANAYII VE TICARET AS - COSMETICS AND TOILETRIES - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS :Key Facts
Summary 13 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Competitive Position 2006
HOBI KOZMETIK AS - COSMETICS AND TOILETRIES - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Hobi Kozmetik AS: Key Facts
Summary 17 Hobi Kozmetik AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Hobi Kozmetik AS: Competitive Position 2006
KOPAS KOZMETIK PAZARLAMA SAN AS - COSMETICS AND TOILETRIES - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Kopas Kozmetik Pazarlama San AS: Key Facts
Summary 20 Kopas Kozmetik Pazarlama San AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Kopas Kozmetik Pazarlama San AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Kopas Kozmetik Pazarlama San AS: Competitive Position 2006
HAIR CARE IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Hair Care by Subsector: Value 2001-2006
Table 12 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 13 Hair Care Company Shares by Retail Value 2002-2006
Table 14 Hair Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 17 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 18 Hair Care Premium Brand Rankings 2006
Table 19 Styling Agents by Type 2001-2006
Table 20 Styling Agents Brand Shares by Retail Value 2003-2006
Table 21 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 22 Salon Hair Care Brand Shares by Retail Value 2003-2006