Hair Care in Venezuela
Euromonitor International's Hair Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 41 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
2-in-1 products; Colourants; Conditioners; Perms and relaxants; Salon hair care; Shampoo; Styling agents
Table of contents
HAIR CARE IN VENEZUELA : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Hair Care by Subsector: Value 2003-2008
Table 2 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 3 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 5 Hair Care Company Shares by Retail Value 2004-2008
Table 6 Hair Care Brand Shares by Retail Value 2005-2008
Table 7 Styling Agents Brand Shares by Retail Value 2005-2008
Table 8 Colourants Brand Shares by Retail Value 2005-2008
Table 9 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 10 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 11 Hair Care Premium Brand Shares 2005-2008
Table 12 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 13 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
LOCAL COMPANY PROFILES - VENEZUELA
AROMA COSMETICS CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 1 Aroma Cosmetics CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aroma Cosmetics CA: Competitive Position 2008
CORPORACIóN BELCORP DE VENEZUELA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 3 Corporación Belcorp de Venezuela CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Corporación Belcorp de Venezuela CA: Competitive Position 2008
COSMéTICOS MELENITA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 5 Cosméticos Melenita CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Cosméticos Melenita CA: Competitive Position 2008
COSMéTICOS ROLDA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 7 Cosméticos Rolda CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Cosméticos Rolda CA: Competitive Position 2008
DROCOSCA SA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 9 Drocosca SA: Key Facts
Company Background
ProduCtion
Competitive Positioning
Summary 10 Drocosca SA: Competitive Position 2008
LABORATORIOS FISA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 11 Laboratorios Fisa CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Laboratorios Fisa CA: Competitive Position 2008
COSMETICS AND TOILETRIES IN VENEZUELA
EXECUTIVE SUMMARY
Positive value growth achieved in 2008, but lags behind previous years’ performance
Anti-ageing concerns fuel innovation and consumer interest
Competition remains strong with Avon leading
Both store-based and non-store channels benefit from increased sales
Positive but moderate forecast in context of low oil prices
KEY TRENDS AND DEVELOPMENTS
High inflation in 2008 results in moderate industry growth
Cosmetics and toiletries players use local celebrities to promote brands
Anti-ageing trend strengthened through new offerings and products
Manufacturers apply “below-the-line” marketing strategies to catch consumer attention
Non-store retailing plays major role thanks to direct selling
MARKET DATA
Table 15 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 16 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 17 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 18 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 19 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 20 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 21 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 22 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 23 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 24 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 25 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 26 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 27 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 28 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 13 Research Sources