Health And Wellness Food And Beverages in Brazil
Euromonitor International's Health And Wellness Food And Beverages in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 89 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Better for you (BFY) food and beverages; Food intolerance products; Fortified/functional food and beverages; Naturally healthy (NH) food and beverages; Organic food and beverages
Table of contents
HEALTH AND WELLNESS FOOD AND BEVERAGES IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
HW food and beverages to record strong value growth
Better for you (BFY) food and beverages lead the way in new product developments
Health-conscious consumers prompt leading companies to re-focus their strategies on health and wellness products
Organic and food intolerance products at the early stages of development
Sales of fortified/functional yoghurt almost trebled over the 2002-2007 period
KEY TRENDS AND DEVELOPMENTS
Health-conscious consumers prompt leading companies to focus their strategies on health and wellness products
Multinationals dominate health and wellness market
Population aged 40+ will drive value growth of health and wellness food and beverages in the future
MARKET DATA
Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007
Table 4 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007
Table 5 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007
Table 6 Health and Wellness Food and Beverages: Brand Shares 2005-2007
Table 7 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012
Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
APPENDIX
National Legislation
Advertising
Retail Distribution
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
DANONE LTDA - HEALTH AND WELLNESS FOOD AND BEVERAGES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Danone Ltda: Key Facts
Summary 3 Danone Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Danone Ltda: Competitive Position 2007
NESTLé BRASIL LTDA - HEALTH AND WELLNESS FOOD AND BEVERAGES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nestlé Brasil Ltda: Key Facts
Summary 6 Nestlé Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Nestlé Brasil Ltda: Competitive Position 2007
PERDIGãO AGROINDUSTRIAL SA - HEALTH AND WELLNESS FOOD AND BEVERAGES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Perdigão Agroindustrial SA: Key Facts
Summary 9 Perdigão Agroindustrial SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Perdigão Agroindustrial SA: Competitive Position 2007
ORGANIC PACKAGED FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 9 Sales of Organic Packaged Food by Subsector: Value 2002-2007
Table 10 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007
Table 11 Other Organic Food by Type: % Value Breakdown 2002-2007
Table 12 Organic Packaged Food Company Shares 2005-2007
Table 13 Organic Packaged Food Brand Shares 2005-2007
Table 14 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 15 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012
ORGANIC BEVERAGES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Organic Beverages by Subsector: Value 2002-2007
Table 17 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007
Table 18 Organic Beverages Company Shares 2005-2007
Table 19 Organic Beverages Brand Shares 2005-2007
Table 20 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
Table 21 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 23 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007
Table 24 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
Table 25 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2007
Table 26 Standard Fat Vs Reduced Fat Fortified/functional Milk: % Breakdown 2007
Table 27 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 28 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table 29 Other Fortified/functional Food by Type: % Value Breakdown 2002-2007
Table 30 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
Table 31 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007
Table 32 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007
Table 33 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table 34 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007
Table 35 Fortified/functional Packaged Food Company Shares 2005-2007
Table 36 Fortified/functional Packaged Food Brand Shares 2005-2007
Table 37 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012
Table 38 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL BEVERAGES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 40 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007
Table 41 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007
Table 42 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2007
Table 43 Fortified/functional Beverages Company Shares 2005-2007
Table 44 Fortified/functional Beverages Brand Shares 2005-2007
Table 45 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 46 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012
BETTER FOR YOU PACKAGED FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of BFY Packaged Food by Subsector: Value 2002-2007
Table 48 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007
Table 49 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007
Table 50 BFY Packaged Food Company Shares 2005-2007
Table 51 BFY Packaged Food Brand Shares 2005-2007
Table 52 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 53 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012
BETTER FOR YOU BEVERAGES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of BFY Beverages by Subsector: Value 2002-2007
Table 55 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007
Table 56 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007
Table 57 BFY Beverages Company Shares 2005-2007
Table 58 BFY Beverages Brand Shares 2005-2007
Table 59 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
Table 60 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY PACKAGED FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of NH Packaged Food by Subsector: Value 2002-2007
Table 62 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
Table 63 NH Packaged Food Company Shares 2005-2007
Table 64 NH Packaged Food Brand Shares 2005-2007
Table 65 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012
Table 66 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY BEVERAGES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of NH Beverages by Subsector: Value 2002-2007
Table 68 Sales of NH Beverages by Subsector: % Value Growth 2002-2007
Table 69 Other NH Hot Drinks by Type: % Breakdown: % Value Breakdown 2002-2007
Table 70 NH Beverages Company Shares 2005-2007
Table 71 NH Beverages Brand Shares 2005-2007
Table 72 Forecast Sales of NH Beverages by Subsector: Value 2007-2012
Table 73 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
FOOD INTOLERANCE PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Food Intolerance Products by Subsector: Value 2002-2007
Table 75 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007
Table 76 Food Intolerance Products Company Shares 2005-2007
Table 77 Food Intolerance Products Brand Shares 2005-2007
Table 78 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012
Table 79 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012