Health And Wellness Food And Beverages in Germany
Euromonitor International's Health And Wellness Food And Beverages in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 98 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Better for you (BFY) food and beverages; Food intolerance products; Fortified/functional food and beverages; Naturally healthy (NH) food and beverages; Organic food and beverages
Table of contents
HEALTH AND WELLNESS FOOD AND BEVERAGES IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and Wellness Shows Strong Growth
Health Must Be Combined With a Good Flavour
Premium Brands and Private Label Items Strong
Product Innovation Necessary for Growth
The Growth Will Continue
KEY TRENDS AND DEVELOPMENTS
The Ageing Population Fuels Health and Wellness Product Consumption
Lifestyle Illnesses on the Increase
Innovation and Creative Thinking Ensure Success
Premium Brands and Private Label Products Strong in Health and Wellness
The Changing Face of German Retailing
MARKET DATA
Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007
Table 4 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2007
Table 5 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007
Table 6 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007
Table 7 Health and Wellness Food and Beverages: Brand Shares 2005-2007
Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012
Table 9 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
APPENDIX
National Legislation
EU Legislation
Advertising
Retail Distribution
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
DANONE DEUTSCHLAND GMBH - HEALTH AND WELLNESS FOOD AND BEVERAGES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Danone Deutschland GmbH: Key Facts
Summary 3 Danone Deutschland GmbH: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Danone Deutschland GmbH: Competitive Position 2007
RAPUNZEL NATURKOST AG - HEALTH AND WELLNESS FOOD AND BEVERAGES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Rapunzel Naturkost AG: Key Facts
Summary 6 Rapunzel Naturkost AG: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Rapunzel Naturkost AG: Competitive Position 2007
UNILEVER DEUTSCHLAND GMBH - HEALTH AND WELLNESS FOOD AND BEVERAGES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Unilever Deutschland GmbH: Key Facts
Summary 9 Unilever Deutschland GmbH: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Unilever Deutschland GmbH : Competitive Position 2007
ORGANIC PACKAGED FOOD IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Organic Packaged Food by Subsector: Value 2002-2007
Table 11 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007
Table 12 Other Organic Food by Type: % Value Breakdown 2002-2007
Table 13 Organic Packaged Food Company Shares 2005-2007
Table 14 Organic Packaged Food Brand Shares 2005-2007
Table 15 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 16 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012
ORGANIC BEVERAGES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sales of Organic Beverages by Subsector: Value 2002-2007
Table 18 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007
Table 19 Other Organic Hot Drinks by Type: % Value Breakdown 2002-2007
Table 20 Organic Beverages Company Shares 2005-2007
Table 21 Organic Beverages Brand Shares 2005-2007
Table 22 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
Table 23 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 25 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007
Table 26 Sugarised vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
Table 27 Sugarised vs Sugar-free Fortified/functional Gum: % Breakdown 2007
Table 28 Standard Fat vs Reduced Fat Fortified/functional Milk: % Breakdown 2007
Table 29 Standard Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 30 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table 31 Other Fortified/functional Food by Type: % Value Breakdown 2002-2007
Table 32 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2007
Table 33 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
Table 34 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007
Table 35 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2007
Table 36 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007
Table 37 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table 38 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007
Table 39 Fortified/functional Packaged Food Company Shares 2005-2007
Table 40 Fortified/functional Packaged Food Brand Shares 2005-2007
Table 41 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012
Table 42 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL BEVERAGES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 44 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007
Table 45 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007
Table 46 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 47 Key Functional Ingredients in Fortified/functional Nectars (25-99% Juice): % Breakdown 2006-2007
Table 48 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% Juice): % Breakdown 2006-2007
Table 49 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2007
Table 50 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2007
Table 51 Fortified/functional Beverages Company Shares 2005-2007
Table 52 Fortified/functional Beverages Brand Shares 2005-2007
Table 53 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 54 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012
BETTER FOR YOU PACKAGED FOOD IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of BFY Packaged Food by Subsector: Value 2002-2007
Table 56 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007
Table 57 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007
Table 58 Other BFY Reduced Carb Food by Type: % Value Breakdown 2002-2007
Table 59 BFY Packaged Food Company Shares 2005-2007
Table 60 BFY Packaged Food Brand Shares 2005-2007
Table 61 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 62 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012
BETTER FOR YOU BEVERAGES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of BFY Beverages by Subsector: Value 2002-2007
Table 64 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007
Table 65 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007
Table 66 BFY Beverages Company Shares 2005-2007
Table 67 BFY Beverages Brand Shares 2005-2007
Table 68 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
Table 69 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY PACKAGED FOOD IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of NH Packaged Food by Subsector: Value 2002-2007
Table 71 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
Table 72 NH Packaged Food Company Shares 2005-2007
Table 73 NH Packaged Food Brand Shares 2005-2007
Table 74 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012
Table 75 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY BEVERAGES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of NH Beverages by Subsector: Value 2002-2007
Table 77 Sales of NH Beverages by Subsector: % Value Growth 2002-2007
Table 78 Other NH Hot Drinks by Type: % Breakdown: % Value Breakdown 2002-2007
Table 79 NH Beverages Company Shares 2005-2007
Table 80 NH Beverages Brand Shares 2005-2007
Table 81 Forecast Sales of NH Beverages by Subsector: Value 2007-2012
Table 82 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
FOOD INTOLERANCE PRODUCTS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Food Intolerance Products by Subsector: Value 2002-2007
Table 84 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007
Table 85 Food Intolerance Products Company Shares 2005-2007
Table 86 Food Intolerance Products Brand Shares 2005-2007
Table 87 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012
Table 88 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012