Health And Wellness Food And Beverages in Hungary
Euromonitor International's Health And Wellness Food And Beverages in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 95 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Better for you (BFY) food and beverages; Food intolerance products; Fortified/functional food and beverages; Naturally healthy (NH) food and beverages; Organic food and beverages
Table of contents
HEALTH AND WELLNESS FOOD AND BEVERAGES IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Double-digit growth still seen despite falling household purchasing power
Organic beverages recorded the highest value growth rate
Producers of dairy products and bottled waters lead the way
Range of available products in large retail chains saw significant growth
Health problems expected to result in growing demand for more healthy food
KEY TRENDS AND DEVELOPMENTS
Food scandals fuel growing demand for more healthy food of reliable origin
Supermarket/hypermarket chains focus more on health and wellness food and beverages
Health and wellness products are not affordable for many consumers due to the higher prices
Popular diet programmes promoted by well-known fitness coaches
Poor average health condition of the population means growing demand
MARKET DATA
Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007
Table 4 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2007
Table 5 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007
Table 6 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007
Table 7 Health and Wellness Food and Beverages: Brand Shares 2005-2007
Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012
Table 9 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
APPENDIX
National Legislation
EU Legislation
Advertising
Retail Distribution
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BIO DROG BERTA KFT - HEALTH AND WELLNESS FOOD AND BEVERAGES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bio Drog Berta Kft: Key Facts
Summary 3 Bio Drog Berta Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Bio Drog Berta Kft: Competitive Position 2007
KARAMELL SNACK KFT - HEALTH AND WELLNESS FOOD AND BEVERAGES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Karamell Snack Kft: Key Facts
Summary 6 Karamell Snack Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Karamell Snack Kft: Competitive Position 2007
PISZKEI ÖKO KFT - HEALTH AND WELLNESS FOOD AND BEVERAGES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Piszkei Öko Kft: Key Facts
Summary 9 Piszkei Öko Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Piszkei Öko Kft: Competitive Position 2007
ORGANIC PACKAGED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Organic Packaged Food by Subsector: Value 2002-2007
Table 11 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007
Table 12 Other Organic Food by Type: % Value Breakdown 2002-2007
Table 13 Organic Packaged Food Company Shares 2005-2007
Table 14 Organic Packaged Food Brand Shares 2005-2007
Table 15 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 16 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012
ORGANIC BEVERAGES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sales of Organic Beverages by Subsector: Value 2002-2007
Table 18 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007
Table 19 Other Organic Hot Drinks by Type: % Value Breakdown 2002-2007
Table 20 Organic Beverages Company Shares 2005-2007
Table 21 Organic Beverages Brand Shares 2005-2007
Table 22 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
Table 23 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 25 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007
Table 26 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
Table 27 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2007
Table 28 Standard Fat Vs Reduced Fat Fortified/functional Milk: % Breakdown 2007
Table 29 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 30 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table 31 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2007
Table 32 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
Table 33 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007
Table 34 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2007
Table 35 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007
Table 36 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table 37 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007
Table 38 Fortified/functional Packaged Food Company Shares 2005-2007
Table 39 Fortified/functional Packaged Food Brand Shares 2005-2007
Table 40 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012
Table 41 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL BEVERAGES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 43 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007
Table 44 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007
Table 45 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 46 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2007
Table 47 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2007
Table 48 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2007
Table 49 Fortified/functional Beverages Company Shares 2005-2007
Table 50 Fortified/functional Beverages Brand Shares 2005-2007
Table 51 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 52 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012
BETTER FOR YOU PACKAGED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of BFY Packaged Food by Subsector: Value 2002-2007
Table 54 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007
Table 55 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007
Table 56 BFY Packaged Food Company Shares 2005-2007
Table 57 BFY Packaged Food Brand Shares 2005-2007
Table 58 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 59 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012
BETTER FOR YOU BEVERAGES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of BFY Beverages by Subsector: Value 2002-2007
Table 61 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007
Table 62 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007
Table 63 BFY Beverages Company Shares 2005-2007
Table 64 BFY Beverages Brand Shares 2005-2007
Table 65 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
Table 66 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY PACKAGED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of NH Packaged Food by Subsector: Value 2002-2007
Table 68 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
Table 69 NH Packaged Food Company Shares 2005-2007
Table 70 NH Packaged Food Brand Shares 2005-2007
Table 71 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012
Table 72 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY BEVERAGES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of NH Beverages by Subsector: Value 2002-2007
Table 74 Sales of NH Beverages by Subsector: % Value Growth 2002-2007
Table 75 Other NH Hot Drinks by Type: % Breakdown: % Value Breakdown 2002-2007
Table 76 NH Beverages Company Shares 2005-2007
Table 77 NH Beverages Brand Shares 2005-2007
Table 78 Forecast Sales of NH Beverages by Subsector: Value 2007-2012
Table 79 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
FOOD INTOLERANCE PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Food Intolerance Products by Subsector: Value 2002-2007
Table 81 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007
Table 82 Food Intolerance Products Company Shares 2005-2007
Table 83 Food Intolerance Products Brand Shares 2005-2007
Table 84 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012
Table 85 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012