Health And Wellness Food And Beverages in Norway
Euromonitor International's Health And Wellness Food And Beverages in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 91 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Better for you (BFY) food and beverages; Food intolerance products; Fortified/functional food and beverages; Naturally healthy (NH) food and beverages; Organic food and beverages
Table of contents
HEALTH AND WELLNESS FOOD AND BEVERAGES IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and Wellness Records Strong Sales
Health and Wellness Market Is Strictly Regulated
Domestic Producers Dominate Sales
Distribution Consolidated in Supermarkets/Hypermarkets
Dynamic Forecast Growth
KEY TRENDS AND DEVELOPMENTS
Legislative Bodies Ensure High Standards for Health
Rising Obesity Rates Continue to Be of Concern
Home-grown "Slow Food" in High Demand
Young Norwegians Exercise Less Frequently
Norwegians Increasingly Demand H&W Products, Despite Higher Unit Prices
MARKET DATA
Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007
Table 4 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2007
Table 5 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007
Table 6 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007
Table 7 Health and Wellness Food and Beverages: Brand Shares 2005-2007
Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012
Table 9 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
APPENDIX
National Legislation
Advertising
Retail Distribution
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
ALTERNATIV MAT AS - HEALTH AND WELLNESS FOOD AND BEVERAGES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alternativ Mat AS: Key Facts
Summary 3 Alternativ Mat AS: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Alternativ Mat AS: Competitive Position 2007
FELLESJUICE AS - HEALTH AND WELLNESS FOOD AND BEVERAGES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fellesjuice AS: Key Facts
Summary 6 Fellesjuice AS: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Fellesjuice AS: Competitive Position 2007
MILLS DA - HEALTH AND WELLNESS FOOD AND BEVERAGES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mills DA: Key Facts
Summary 9 Mills DA: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Mills DA: Competitive Position 2007
ORGANIC PACKAGED FOOD IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Organic Packaged Food by Subsector: Value 2002-2007
Table 11 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007
Table 12 Other Organic Food by Type: % Value Breakdown 2002-2007
Table 13 Organic Packaged Food Company Shares 2005-2007
Table 14 Organic Packaged Food Brand Shares 2005-2007
Table 15 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 16 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012
ORGANIC BEVERAGES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sales of Organic Beverages by Subsector: Value 2002-2007
Table 18 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007
Table 19 Organic Beverages Company Shares 2005-2007
Table 20 Organic Beverages Brand Shares 2005-2007
Table 21 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
Table 22 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 24 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007
Table 25 Sugarised vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
Table 26 Sugarised vs Sugar-free Fortified/functional Gum: % Breakdown 2007
Table 27 Standard Fat vs Reduced Fat Fortified/functional Milk: % Breakdown 2007
Table 28 Standard Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 29 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table 30 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
Table 31 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007
Table 32 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007
Table 33 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table 34 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007
Table 35 Fortified/functional Packaged Food Company Shares 2005-2007
Table 36 Fortified/functional Packaged Food Brand Shares 2005-2007
Table 37 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012
Table 38 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
FORTIFIED/FUNCTIONAL BEVERAGES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 40 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007
Table 41 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007
Table 42 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 43 Key Functional Ingredients in Fortified/functional Nectars (25-99% Juice): % Breakdown 2006-2007
Table 44 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2007
Table 45 Fortified/functional Beverages Company Shares 2005-2007
Table 46 Fortified/functional Beverages Brand Shares 2005-2007
Table 47 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 48 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012
BETTER FOR YOU PACKAGED FOOD IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of BFY Packaged Food by Subsector: Value 2002-2007
Table 50 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007
Table 51 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007
Table 52 Other BFY Reduced Carb Food by Type: % Value Breakdown 2002-2007
Table 53 BFY Packaged Food Company Shares 2005-2007
Table 54 BFY Packaged Food Brand Shares 2005-2007
Table 55 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 56 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012
BETTER FOR YOU BEVERAGES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of BFY Beverages by Subsector: Value 2002-2007
Table 58 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007
Table 59 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007
Table 60 BFY Beverages Company Shares 2005-2007
Table 61 BFY Beverages Brand Shares 2005-2007
Table 62 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
Table 63 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY PACKAGED FOOD IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of NH Packaged Food by Subsector: Value 2002-2007
Table 65 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
Table 66 NH Packaged Food Company Shares 2005-2007
Table 67 NH Packaged Food Brand Shares 2005-2007
Table 68 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012
Table 69 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012
NATURALLY HEALTHY BEVERAGES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of NH Beverages by Subsector: Value 2002-2007
Table 71 Sales of NH Beverages by Subsector: % Value Growth 2002-2007
Table 72 NH Beverages Company Shares 2005-2007
Table 73 NH Beverages Brand Shares 2005-2007
Table 74 Forecast Sales of NH Beverages by Subsector: Value 2007-2012
Table 75 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
FOOD INTOLERANCE PRODUCTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Food Intolerance Products by Subsector: Value 2002-2007
Table 77 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007
Table 78 Food Intolerance Products Company Shares 2005-2007
Table 79 Food Intolerance Products Brand Shares 2005-2007
Table 80 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012
Table 81 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012