Health And Wellness - Nutritionals in Austria
Euromonitor International's Health And Wellness - Nutritionals in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 34 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements
Table of contents
HEALTH AND WELLNESS - NUTRITIONALS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and wellness trend peaks in the Austrian OTC market
Herbal slimming products drive sales in slimming products
The aging Austrian society opens up a segment for best-agers
Organic food trend spills over to herbal and traditional products
KEY TRENDS AND DEVELOPMENTS
Health and wellness trend changes Austrian attitudes
Organic products trend spills over into health and wellness healthcare
Ageing society boosts demand for health and wellness healthcare products
APPENDIX
National Legislation
Classification of vitamins and dietary supplements
EU Legislation
Marketing authorisations
Distribution
Pricing
Switch Climate
Centralised procedure
Regulation of vitamins and dietary supplements
Regulation of herbal products
Advertising
Self-medication and Preventative Medicine
Alternative Therapy
Diet Programmes
Local Products
Retail Distribution
Chemists/pharmacies retains leading position for nutritionals overall but also for herbal/traditional products
Direct selling and Internet retailing still marginal but are significant distribution channels for slimming products
Gyms are a good marketplace for sports nutrition in Austria
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
ATLANTIC MULTIPOWER GERMANY GMBH & CO OHG - HEALTH AND WELLNESS - NUTRITIONALS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Atlantic Multipower Germany GmbH & Co oHG: Key Facts
Summary 3 Atlantic Multipower Germany GmbH & Co oHG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Atlantic Multipower Germany GmbH & Co oHG: Competitive Position 2008
RICOLA LTD - HEALTH AND WELLNESS - NUTRITIONALS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ricola Ltd: Key Facts
Summary 6 Ricola Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Ricola Ltd: Competitive Position 2008
VITAMINS AND DIETARY SUPPLEMENTS IN AUSTRIA
HEADLINES
TRENDS - VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Dietary Supplements: Brand Ranking by Positioning 2008
Table 2 Sales of Vitamins and Dietary Supplements: Value 2003-2008
Table 3 Sales of Vitamins and Dietary Supplements: % Value Growth 2003-2008
Table 4 Folic Acid v Other B Vitamins 2004-2008
Table 5 Dietary Supplements by Positioning 2006-2008
Table 6 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 7 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 8 Vitamins Brand Shares by Value 2005-2008
Table 9 Dietary Supplements Brand Shares by Value 2005-2008
Table 10 Forecast Sales of Vitamins and Dietary Supplements: Value 2008-2013
Table 11 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2008-2013
HERBAL/TRADITIONAL PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Herbal/Traditional Products: Value 2003-2008
Table 13 Sales of Herbal/Traditional Products: % Value Growth 2003-2008
Table 14 Forecast Sales of Herbal/Traditional Products: Value 2008-2013
Table 15 Forecast Sales of Herbal/Traditional Products: % Value Growth 2008-2013
SLIMMING PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Slimming Products: Value 2003-2008
Table 17 Sales of Slimming Products: % Value Growth 2003-2008
Table 18 Slimming Products Company Shares 2004-2008
Table 19 Slimming Products Brand Shares 2005-2008
Table 20 Forecast Sales of Slimming Products: Value 2008-2013
Table 21 Forecast Sales of Slimming Products: % Value Growth 2008-2013
SPORTS NUTRITION IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Sports Nutrition: Value 2003-2008
Table 23 Sales of Sports Nutrition: % Value Growth 2003-2008
Table 24 Sports Nutrition Company Shares 2004-2008
Table 25 Sports Nutrition Brand Shares 2005-2008
Table 26 Forecast Sales of Sports Nutrition: Value 2008-2013
Table 27 Forecast Sales of Sports Nutrition: % Value Growth 2008-2013