Health And Wellness - Nutritionals in Norway
Euromonitor International's Health And Wellness - Nutritionals in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 42 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements
Table of contents
HEALTH AND WELLNESS - NUTRITIONALS IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Vitamins and dietary supplements drive nutritionals’ growth
Norwegians gain weight
Healthfood chains consolidate
Axellus and Nycomed hold leading value shares
Focus on health
KEY TRENDS AND DEVELOPMENTS
Back to basics trend
Upswing in demand despite bad press
Older consumers more important
APPENDIX
National Legislation
Advertising
Self-medication and Preventative Medicine
Alternative Therapy
Diet Programmes
Local Products
Retail Distribution
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
AXELLUS AS - HEALTH AND WELLNESS - NUTRITIONALS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Axellus AS : Key Facts
Summary 3 Axellus AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Axellus AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Axellus AS: Competitive Position 2008
MED-EQ AS - HEALTH AND WELLNESS - NUTRITIONALS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Med-Eq AS: Key Facts
Summary 7 Med-Eq AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Med-Eq AS : Competitive Position 2008
VESTERåLENS NATURPRODUKTER AS - HEALTH AND WELLNESS - NUTRITIONALS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Vesterålens Naturprodukter AS: Key Facts
Summary 10 Vesterålens Naturprodukter AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Probio Nutraceuticals AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Vesterålens Naturprodukter AS: Competitive Position 2008
VITAMINS AND DIETARY SUPPLEMENTS IN NORWAY
HEADLINES
TRENDS – VITAMINS AND DIETARY SUPPLEMENTS
Table 1 Penetration of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies for Total Population
Table 2 High Frequency Users (More Than Five Times Weekly) of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies by Age Group
TRENDS – VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 13 Dietary Supplements: Brand Ranking by Positioning
Table 3 Sales of Vitamins and Dietary Supplements: Value 2003-2008
Table 4 Sales of Vitamins and Dietary Supplements: % Value Growth 2003-2008
Table 5 Folic Acid v Other B Vitamins 2004-2008
Table 6 Dietary Supplements by Positioning 2006-2008
Table 7 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 8 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 9 Vitamins Brand Shares by Value 2005-2008
Table 10 Dietary Supplements Brand Shares by Value 2005-2008
Table 11 Forecast Sales of Vitamins and Dietary Supplements: Value 2008-2013
Table 12 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2008-2013
HERBAL/TRADITIONAL PRODUCTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Herbal/Traditional Products: Value 2003-2008
Table 14 Sales of Herbal/Traditional Products: % Value Growth 2003-2008
Table 15 Forecast Sales of Herbal/Traditional Products: Value 2008-2013
Table 16 Forecast Sales of Herbal/Traditional Products: % Value Growth 2008-2013
SLIMMING PRODUCTS IN NORWAY
HEADLINES
TRENDS
Table 17 Norwegians Opinion on Dieting
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Slimming Products: Value 2003-2008
Table 19 Sales of Slimming Products: % Value Growth 2003-2008
Table 20 Slimming Products Company Shares 2004-2008
Table 21 Slimming Products Brand Shares 2005-2008
Table 22 Forecast Sales of Slimming Products: Value 2008-2013
Table 23 Forecast Sales of Slimming Products: % Value Growth 2008-2013
SPORTS NUTRITION IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Sports Nutrition: Value 2003-2008
Table 25 Sales of Sports Nutrition: % Value Growth 2003-2008
Table 26 Sports Nutrition Company Shares 2004-2008
Table 27 Sports Nutrition Brand Shares 2005-2008
Table 28 Forecast Sales of Sports Nutrition: Value 2008-2013
Table 29 Forecast Sales of Sports Nutrition: % Value Growth 2008-2013