Health and Wellness Beverages in Austria
Euromonitor International's Health and Wellness Beverages in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 109 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Growth slows for soft drinks, accelerates for hot drinks
Largest HW categories in soft drinks affected by bad weather, mixed picture in hot drinks
BFY Reduced sugar products are strongest growth driver in soft drinks
HW hot drinks: most innovations in tea
Soft drink growth to remain stable, hot drinks to accelerate
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
EU legislation
3.2 LIFESTYLES
3.3 BEVERAGE CONSUMPTION HABITS
3.4 OBESITY RATES
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE CHANNEL
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
4.3 KEY FUNCTIONAL INGREDIENTS
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Sector consists entirely of BFY Reduced sugar products
BFY Reduced sugar cola carbonates dominates
Non-cola carbonates grows fastest
Forecast performance
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
Table 10 Non-cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
5.4 PRICING STRATEGIES
Summary 2 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Forecast performance
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 3 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 15 100% Juice - Organic: Brand Rankings 2005
Table 16 100% Juice - Fortified/functional: Brand Rankings 2005
Table 17 NH 100% Juice: Brand Rankings 2005
Table 18 Nectars (25-99% Juice) - Organic: Brand Rankings 2005
Table 19 Nectars (25-99% Juice) - Fortified/functional: Brand Rankings 2005
Table 20 Juice Drinks (up to 24% Juice) - Fortified/functional: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
6.4 NEW PRODUCT DEVELOPMENTS
Summary 4 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Summary 5 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Bad weather reduces demand
Blurred boundaries between flavoured and functional water
Flavoured and functional water benefit from new launches and wellness positioning
Forecast performance
Table 21 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 22 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 23 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 24 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Battle between Römerquelle and Vöslauer intensifies further
Summary 6 Health and Wellness Bottled Water: Major Players 2004/2005
Table 25 Bottled Water - Fortified/functional: Brand Rankings 2005
Table 26 NH Natural Mineral Water - Still: Brand Rankings 2005
Table 27 NH Spring Water - Still: Brand Rankings 2005
Table 28 NH Natural Mineral Water - Carbonated: Brand Rankings 2005
Table 29 NH Spring Water - Carbonated: Brand Rankings 2005
Table 30 Flavoured Bottled Water - BFY Reduced Sugar: Brand Rankings 2005
7.3 KEY FUNCTIONAL INGREDIENTS
7.4 NEW PRODUCT DEVELOPMENTS
Summary 7 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 PRICING STRATEGIES
Summary 8 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Table 31 Retail Sales of Sports Drinks: Value 2002-2005
Table 32 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 33 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 34 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 35 Sports Drinks - Fortified/functional: Brand Rankings 2005
8.2 ENERGY DRINKS
Table 36 Retail Sales of Energy Drinks: Value 2002-2005
Table 37 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 38 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 39 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 40 Energy Drinks - Fortified/functional: Brand Rankings 2005
Summary 9 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 ELIXIRS
Table 41 Retail Sales of Elixirs by Health and Wellness Category: Value 2002-2005
Table 42 Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2002-2005
Table 43 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
Table 44 Forecast Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2005-2010
Table 45 Elixirs - Fortified/functional: Brand Rankings 2005
8.4 CONCENTRATES
Massive growth in 2005 driven by BFY Reduced sugar concentrates
Forecast performance: further growth for reduced-sugar products
Table 46 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 47 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 48 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 49 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 50 Concentrates - Organic: Brand Rankings 2005
Table 51 Concentrates - BFY Reduced Sugar: Brand Rankings 2005
Summary 10 Health and Wellness Concentrates: New Product Launches 2004/2005
8.5 RTD TEA
Rauch Light underpins strong growth of BFY Reduced sugar tea
Forecast performance: potential for further growth
Table 52 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 53 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 54 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 55 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 56 RTD Tea - BFY Reduced Sugar: Brand Rankings 2005
Table 57 NH Green RTD Tea: Brand Rankings 2005
Table 58 NH Other RTD Tea: Brand Rankings 2005
Summary 11 Health and Wellness RTD Tea: New Product Launches 2004/2005
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Table 59 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 60 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
9.3 KEY FUNCTIONAL INGREDIENTS
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Table 61 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 62 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Forecast performance
Table 63 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 64 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 65 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 66 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Kraft Foods and Eduscho lead in fresh coffee, Nestlé dominates instant coffee
Summary 12 Health and Wellness Coffee: Major Players 2004/2005
Table 67 Fresh Coffee - Organic: Brand Rankings 2005
Table 68 Fresh Coffee - BFY Reduced Caffeine: Brand Rankings 2005
Table 69 Instant Coffee - Organic: Brand Rankings 2005
Table 70 Instant Coffee - BFY Reduced Sugar: Brand Rankings 2005
Table 71 Instant Coffee - BFY Reduced Caffeine: Brand Rankings 2005
10.3 NEW PRODUCT DEVELOPMENTS
Summary 13 Health and Wellness Coffee: New Product Launches 2004/2005
10.4 PRICING STRATEGIES
Summary 14 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Fortified/functional fruit/herbal tea accelerates growth in HW category
Greater activities in organic tea
Decline in green tea sales is lower with a renewed focus on wellness aspect
Forecast performance
Table 72 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 73 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 74 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 75 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Teekanne and Milford dominate sector
Summary 15 Health and Wellness Tea: Major Players 2004/2005
Table 76 Black Tea - Organic: Brand Rankings 2005
Table 77 Green Tea - Organic: Brand Rankings 2005
Table 78 NH Green Tea: Brand Rankings 2005
Table 79 Fruit/herbal Tea - Fortified/functional: Brand Rankings 2005
Table 80 NH Herbal Tea: Brand Rankings 2005
11.3 KEY FUNCTIONAL INGREDIENTS
11.4 NEW PRODUCT DEVELOPMENTS
Summary 16 Health and Wellness Tea: New Product Launches 2004/2005
11.5 PRICING STRATEGIES
Summary 17 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Stagnating sales due to saturation and shift in demand
Ovomaltine sees small increase in sales
Other plant-based drinks suffer from substitute perception
Forecast performance
Table 81 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 82 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 83 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 84 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
High degree of concentration
Summary 18 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 85 Other Hot Drinks - Organic: Brand Rankings 2005
Table 86 Chocolate-based Flavoured Powder Drinks - Fortified/functional: Brand Rankings 2005
Table 87 Chocolate-based Flavoured Powder Drinks - BFY Reduced Sugar: Brand Rankings 2005
Table 88 Malt-based Hot Drinks - Fortified/functional: Brand Rankings 2005
Table 89 NH Malt-based Hot Drinks: Brand Rankings 2005
Table 90 NH Other Plant-based Hot Drinks: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
12.4 NEW PRODUCT DEVELOPMENTS
12.5 PRICING STRATEGIES
Summary 19 Pricing: Standard vs HW Other Hot Drinks 2005