Health and Wellness Beverages in China
Euromonitor International's Health and Wellness Beverages in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 91 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Rising living standards and greater health awareness support development of HW beverages
Naturally healthy (NH) products remain most popular within HW beverages overall
Fortified/functional category sees significant innovation activity within soft drinks
Appeal of better for you (BFY) and organic beverages products remains limited in 2005
Healthy outlook for HW categories in China’s soft drinks and hot drinks markets
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
3.2 LIFESTYLES
3.3 BEVERAGES CONSUMPTION HABITS
Price-sensitive Chinese consumers favour buying beverages products in off-trade outlets
Demand for non-alcoholic beverages in on-trade outlets develops at a steady pace
3.4 OBESITY RATES
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
Rising health consciousness supports robust development for HW soft drinks in 2005
Growing demand for NH soft drinks variants attracts the attention of leading players
Fortified/functional category witnesses a high level of product innovation
BFY reduced sugar RTD tea products are increasingly favoured by Chinese consumers
Demand for organic soft drinks products remains negligible in 2005
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Demand for NH variants drives the development of soft drinks overall
Fortified/functional category will continue to witness new product development activity
4.3 KEY FUNCTIONAL INGREDIENTS
Vitamins are the most popular ingredients added to fortified/functional soft drinks products
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Rising living standards will support stable development of HW soft drinks over 2005-2010
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
Low health consciousness among younger consumers limits demand in HW carbonates
Demand for fortified/functional carbonates products remains negligible in 2005
Forecast performance
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Coca-Cola and PepsiCo dominate as limited size of HW carbonates discourages other players
Summary 1 Health and Wellness Carbonates: Major Players 2005
Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
5.3 KEY FUNCTIONAL INGREDIENTS
5.4 NEW PRODUCT DEVELOPMENTS
Limited size of HW carbonates restricts new product developments in 2005
Summary 2 Health and Wellness Carbonates: New Product Launches 2005
5.5 PRICING STRATEGIES
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
Fruit/vegetable juice accounts for the highest HW penetration in soft drinks overall
Fortified/functional and BFY categories are most dynamic in 2005
100% juice products prove increasingly popular with middle-income urban families
Demand for organic and BFY variants is limited due to a lack of consumer sophistication
Forecast performance
Table 10 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 12 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
100% juice attracts more attention as competition grows
Hui Yuan and President Enterprises strengthen their positions with a new joint venture
Fortified/functional category witnesses rising competition from local and international players
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2005
Table 14 NH 100% Juice: Brand Rankings 2005
Table 15 Nectars (25-99% Juice) - Fortified/functional: Brand Rankings 2005
Table 16 NH Nectars - Cranberry Juice: Brand Rankings 2005
Table 17 Juice Drinks (up to 24% Juice) - Fortified/functional: Brand Rankings 2005
Table 18 Juice Drinks (up to 24% Juice) - BFY Reduced Sugar: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
Vitamin C is the most popular ingredient added to fortified/functional variants
6.4 NEW PRODUCT DEVELOPMENTS
New product developments focus on offering additional health benefits
Tahitian Noni Juice makes its first foray into China in 2005
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Fortified/functional fruit/vegetable juice variants command a slightly higher unit price
Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
Rising living standards support positive development of HW categories in bottled water
NH category is most dynamic thanks in part to local player Zhejiang Yangshengtang
Demand for fortified/functional bottled water products dips sharply in 2005
Forecast performance
Table 19 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 20 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 21 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 22 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Nongfu Spring expands southward into Guangdong province
Manufacturers cut prices as demand for fortified/functional bottled water products declines
Summary 7 Health and Wellness Bottled Water: Major Players 2005
Table 23 Bottled Water - Fortified/functional: Brand Rankings 2005
Table 24 NH Natural Mineral Water - Still: Brand Rankings 2005
Table 25 NH Spring Water - Still: Brand Rankings 2005
7.3 KEY FUNCTIONAL INGREDIENTS
Fortified/functional bottled water will see greater diversity in terms of ingredients
7.4 NEW PRODUCT DEVELOPMENTS
Health and functionality dominate new product development
Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 PRICING STRATEGIES
Lower unit price improves the penetration of Nongfu Spring in China
Imported bottled water brands command premium prices
New functional products command value-added prices
Summary 9 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Rising demand for sports drinks products attracts investment from major players
Gatorade benefits from renewed promotional efforts in 2005
Rising disposable incomes will support higher demand for sports drinks products
Table 26 Retail Sales of Sports Drinks: Value 2002-2005
Table 27 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 28 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 29 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 30 Sports Drinks - Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Sports Drinks: New Product Launches 2006
8.2 ENERGY DRINKS
Rising health consciousness boosts demand for energy drinks products in urban centres
Red Bull maintains its dominant position in energy drinks
V, sister brand of Maidong, makes its Chinese debut
Table 31 Retail Sales of Energy Drinks: Value 2002-2005
Table 32 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 33 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 34 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 35 Energy Drinks - Fortified/functional: Brand Rankings 2005
Summary 11 Health and Wellness Energy Drinks: New Product Launches 2005
8.3 ELIXIRS
8.4 CONCENTRATES
Fortified/functional category is the main contributor to HW concentrates current value sales
Vitamins are among the key functional ingredients added to HW concentrates products
International players take the leading positions in HW concentrates
Promising outlook for HW concentrates over 2005-2010
Table 36 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 37 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 38 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 39 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 40 Concentrates - Fortified/functional: Brand Rankings 2005
8.5 RTD TEA
HW categories dominate RTD tea current value sales in 2005
NH other RTD tea shows the most dynamic development from a small sales base
BFY reduced sugar RTD tea products prove increasingly popular in China
Ting Hsin and President lead thanks to early mover advantage and effective distribution
Stable development expected for HW categories as maturity takes hold in RTD tea overall
Table 41 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 42 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 43 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 44 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 45 RTD Tea - BFY Reduced Sugar: Brand Rankings 2005
Table 46 NH Green RTD Tea: Brand Rankings 2005
Table 47 NH Other RTD Tea: Brand Rankings 2005
Summary 12 Health and Wellness RTD Tea: New Product Launches 2005
8.6 RTD COFFEE
8.7 ASIAN SPECIALITY DRINKS
NH category dominates Asian speciality drinks in 2005
Unit price reductions will fuel demand for NH other Asian specialty drinks products
Table 48 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2002-2005
Table 49 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 50 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2005-2010
Table 51 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2005-2010
Table 52 Cereal/pulse-based Drinks - BFY Reduced Sugar: Brand Rankings 2005
Table 53 NH Other Asian Speciality Drinks: Brand Rankings 2005
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
NH category dominates HW hot drinks thanks to its strength in tea and other hot drinks
Organic and BFY categories show robust current value growth from a small sales base
Table 54 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 55 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
Hot drinks manufacturers face difficulties in pushing the HW concept
Limited social concern about obesity ensures the BFY category remains underdeveloped
9.3 KEY FUNCTIONAL INGREDIENTS
Vitamins remain the most popular functional ingredients, followed by minerals
9.4 RETAIL DISTRIBUTION
Retail distribution trends
Supermarkets/hypermarkets accounts for the bulk of HW hot drinks current value sales
Specialist tea stores outlets remain important in tea distribution
Independent food stores loses ground to convenience stores and supermarkets/hypermarkets
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Organic hot drinks will show dynamic development from a very small base
Increasing saturation will slow the development of the NH and fortified/functional categories
Table 56 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 57 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
Penetration of HW categories in coffee remains limited in 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
HW tea develops positively thanks to constant demand for NH green tea variants
Organic tea shows the most dynamic development from a very low base
Well established consumption habits limit the penetration of HW black tea variants
Forecast performance
Table 58 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 59 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 60 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 61 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Fragmented market, but Lipton leads in branding
Summary 13 Health and Wellness Tea: Major Players 2005
Table 62 NH Green Tea: Brand Rankings 2005
Table 63 NH Other Tea: Brand Rankings 2005
11.3 NEW PRODUCT DEVELOPMENTS
New NH herbal tea variants introduced under the Lipton brand in 2005
Rising health consciousness and promotional activities boost demand in NH herbal tea
Private label products continue to emerge in HW tea
Summary 14 Health and Wellness Tea: New Product Launches 2005
11.4 PRICING STRATEGIES
Summary 15 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
NH category is the main contributor to HW other hot drinks current value sales
Dynamic development of the BFY category is due to its emergence from a low base
Fortified/functional variants gain popularity in chocolate-based flavoured powder drinks
Forecast performance
Table 64 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 65 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 66 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 67 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
Xuzhou VV maintains its lead in 2005 thanks to the strength of its Wei Wei brand
Foreign brands battle it out in fortified/functional chocolate-based flavoured powder drinks
Summary 16 Health and Wellness Other Hot Drinks: Major Players 2005
Table 68 Chocolate-based Flavoured Powder Drinks - Fortified/functional: Brand Rankings 2005
Table 69 Malt-based Hot Drinks - Fortified/functional: Brand Rankings 2005
Table 70 Malt-based Hot Drinks - BFY Reduced Fat: Brand Rankings 2005
Table 71 Other Plant-based Hot Drinks - Fortified/functional: Brand Rankings 2005
Table 72 Other Plant-based Hot Drinks - BFY Reduced Sugar: Brand Rankings 2005
Table 73 NH Other Plant-based Hot Drinks: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
Vitamins and trace minerals are the most popular functional ingredients
12.4 NEW PRODUCT DEVELOPMENTS
Fortification is the major theme of new launches in HW other hot drinks
Innovation in chocolate-based flavoured powder drinks is mainly limited to new flavours
Summary 17 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
12.5 PRICING STRATEGIES
Summary 18 Pricing: Standard vs HW Other Hot Drinks 2005