Health and Wellness Beverages in Finland
Euromonitor International's Health and Wellness Beverages in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 107 | Publication date: Sep 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Slow growth in 2005
BFY reduced-sugar products most important
Elixirs sees strong value sales growth in 2005
Juice drinks (up to 24% juice) sees a decline in value sales
Sports drinks jump 12% in 2005
New drink varieties push 100% juice aside
RTD tea is hot property
Finns opts to drink more and healthier
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
EU legislation
3.2 LIFESTYLES
Increasingly hectic and demanding lifestyle
Snacking culture and self-indulgence
Strong health trend
3.3 FOOD CULTURE
Healthy eating part of the Finnish culture
3.4 BEVERAGES CONSUMPTION HABITS
Increasing bottled water consumption
Carbonates most popular
Finnish love affair with coffee
Lack of tea-drinking culture hinders substantial increases
3.5 OBESITY RATES
Obesity is a growing problem
Deteriorating food habits and lack of vigorous activity
Diabetes increasing
3.6 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
The HW soft drinks market saw a 6% current value sales increase in 2005
Obesity scares fuel HW trends
Fruit/vegetable juice the largest HW sector with EUR132 million value sales
Strong 10% growth for HW RTD tea in 2005
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Finland one of the leaders in health and wellness
The prominence of reduced sugar as 'wellness factor'
4.3 KEY FUNCTIONAL INGREDIENTS
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Forecast headlines
The future is bright for soft drinks
Exotic HW elixirs sees positive forecast period growth
Juice drinks experiencing negative growth
Fruit/vegetable juice to remain biggest HW sector
HW RTD tea will remain a small sector
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
1% overall growth in 2005
Functional drinks pose major threat
Cola carbonates saw strongest growth
Stalwart Coca-Cola Light in the driving seat
Cola carbonates the largest area
Cola carbonates has most marked HW activity
Lack of caffeine
HW non-cola carbonates to see highest forecast period growth rate of 1%
No fortified non-cola carbonates
There is still a future for carbonates
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Coca-Cola still the leader of the pack
First come first served
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
Table 10 Non-cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
5.3 KEY FUNCTIONAL INGREDIENTS
5.4 NEW PRODUCT DEVELOPMENTS
5.5 PRICING STRATEGIES
Summary 2 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
2005 showed a 2% decrease on the previous year
Nectars shows organic growth
Small band of brands is driving nectars growth
100% juice is largest HW subsector
100% organic juice is seeing increased popularity
NH cranberry nectar will be big in the future
Overall juices to see 1% CAGR value sales
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 3 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 15 100% Juice – Organic: Brand Rankings 2005
Table 16 100% Juice – Fortified/functional: Brand Rankings 2005
Table 17 NH 100% Juice: Brand Rankings 2005
Table 18 Nectars (25-99% juice) – Organic: Brand Rankings 2005
Table 19 Nectars (25-99% juice) – Fortified/functional: Brand Rankings 2005
Table 20 NH Nectars – Cranberry Juice: Brand Rankings 2005
Table 21 Juice Drinks (up to 24% juice) – Fortified/functional: Brand Rankings 2005
Table 22 Juice Drinks (up to 24% juice) – BFY Reduced Sugar: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
6.4 NEW PRODUCT DEVELOPMENTS
Summary 4 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Summary 5 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Bottled water becomes trendy
Sugary drinks losing out to bottled water
Natural is nicest
Rainbow brand in the driving seat
NH bottled water hits sales of EUR66 million
NH still mineral water registers healthy growth
Slow growth for HW bottled water in the future
Table 23 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 24 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 25 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 26 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Domestic production and water
Hartwall present in many areas
Summary 6 Health and Wellness Bottled Water: Major Players 2004/2005
Table 27 Bottled Water – Fortified/functional: Brand Rankings 2005
Table 28 NH Natural Mineral Water – Still: Brand Rankings 2005
Table 29 NH Spring Water – Still: Brand Rankings 2005
Table 30 NH Natural Mineral Water – Carbonated: Brand Rankings 2005
Table 31 NH Spring Water – Carbonated: Brand Rankings 2005
Table 32 Flavoured Bottled Water – BFY Reduced Sugar: Brand Rankings 2005
The main HW brands
7.3 KEY FUNCTIONAL INGREDIENTS
7.4 NEW PRODUCT DEVELOPMENTS
7.5 PRICING STRATEGIES
Summary 7 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Increasing use among sports participants
28% value growth in 2005
Sports competitors
Bright future
Table 33 Retail Sales of Sports Drinks: Value 2002-2005
Table 34 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 35 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 36 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 37 Sports Drinks – Fortified/functional: Brand Rankings 2005
8.2 ENERGY DRINKS
Growth rate magnified by small base
2005 sees energy burst
No lack of energy so far
80% of market split into three
Table 38 Retail Sales of Energy Drinks: Value 2002-2005
Table 39 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 40 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 41 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 42 Energy Drinks – Fortified/functional: Brand Rankings 2005
Summary 8 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 ELIXIRS
Small base with big growth
Strong future ahead
Introducing the elixir players
Table 43 Retail Sales of Elixirs by Health and Wellness Category: Value 2002-2005
Table 44 Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2002-2005
Table 45 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
Table 46 Forecast Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2005-2010
Table 47 Elixirs – Fortified/functional: Brand Rankings 2005
Summary 9 Health and Wellness Elixirs: New Product Launches 2004/2005
8.4 CONCENTRATES
Concentrates feel the pressure
Whatever the customer wants the customer gets
Top three
Dim light at the end of the tunnel
Table 48 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 49 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 50 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 51 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 52 Concentrates – Fortified/functional: Brand Rankings 2005
Table 53 Concentrates – BFY Reduced Sugar: Brand Rankings 2005
Summary 10 Health and Wellness Concentrates: New Product Launches 2004/2005
8.5 RTD TEA
Value sales total EUR6 million in 2005
Young market expected to grow
Market ruled by three major brands
Table 54 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 55 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 56 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 57 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 58 RTD Tea – BFY Reduced Sugar: Brand Rankings 2005
8.6 RTD COFFEE
Late starter
5% value sales growth in 2005
Fortified/functional still missing
Table 59 Retail Sales of RTD Coffee by Health and Wellness Category: Value 2002-2005
Table 60 Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 61 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: Value 2005-2010
Table 62 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2005-2010
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Organic dominates
Lutheran Church fair trade campaign boosts sales
Improved distribution of HW products and improved economy behind growth
Naturally healthy sees 4% value growth
Reduced-acidity products a new concept for 2005
Table 63 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 64 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
9.3 KEY FUNCTIONAL INGREDIENTS
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Table 65 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 66 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW coffee still small
Organic increasing due to improved distribution and campaigns by the Lutheran church
Reduced acidity – new concept for 2005
Reduced caffeine most prominent in instant but appearing in regular coffee
Forecast performance
Table 67 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 68 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 69 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 70 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Summary 11 Health and Wellness Coffee: Major Players 2004/2005
Table 71 Fresh Coffee – Organic: Brand Rankings 2005
Table 72 Fresh Coffee – BFY Reduced Caffeine: Brand Rankings 2005
Table 73 Instant Coffee – Organic: Brand Rankings 2005
Table 74 Instant Coffee – BFY Reduced Caffeine: Brand Rankings 2005
10.3 KEY FUNCTIONAL INGREDIENTS
10.4 NEW PRODUCT DEVELOPMENTS
Summary 12 Health and Wellness Coffee: New Product Launches 2004/2005
10.5 PRICING STRATEGIES
Summary 13 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Large percentage of small tea market comprised of HW products
Rooibos varieties underpin growth in NH herbal tea
NH green tea the largest area
Organic tea to continue to see growth
Small reduced-caffeine presence, reduced-sugar products negligible
Forecast performance
Table 75 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 76 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 77 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 78 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Summary 14 Health and Wellness Tea: Major Players 2004/2005
Table 79 Black Tea – Organic: Brand Rankings 2005
Table 80 Black Tea – BFY Reduced Caffeine: Brand Rankings 2005
Table 81 Green Tea – Organic: Brand Rankings 2005
Table 82 NH Green Tea: Brand Rankings 2005
Table 83 NH Herbal Tea: Brand Rankings 2005
11.3 KEY FUNCTIONAL INGREDIENTS
11.4 NEW PRODUCT DEVELOPMENTS
Summary 15 Health and Wellness Tea: New Product Launches 2004/2005
11.5 PRICING STRATEGIES
Summary 16 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Organic the largest, fortified/functional most dynamic
Standard for children, no sugar for adults
Forecast performance
Table 84 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 85 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 86 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 87 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
Summary 17 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 88 Other Hot Drinks – Organic: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
12.4 NEW PRODUCT DEVELOPMENTS
Summary 18 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
12.5 PRICING STRATEGIES
Summary 19 Pricing: Standard vs HW Other Hot Drinks 2005