Health and Wellness Beverages in Hong Kong, China
Euromonitor International's Health and Wellness Beverages in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 101 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Increased awareness of nutritious and tasty drinks
Natural ingredients important in HW beverages
Outbreak of pandemic diseases continues to raise health awareness
New regulation will boost consumer confidence
Future growth reduced by brand competition
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
3.2 LIFESTYLES
3.3 BEVERAGES CONSUMPTION HABITS
3.4 OBESITY RATES
Special award scheme and educational programme to improve situation
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
Positive growth through increased spending in the on-trade
Traditional tea helps increase the popularity of RTD tea
Hot drinks through the on-trade channel
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
Growth of HW soft drinks reflects strong demand
Slimming trend drives up sales
Sudden surge in sales of sports drinks in summer
Asian speciality drinks appeals to local tastes
Fortified/functional soft drinks seen as increasingly important to health
Better-for-you reduced sugar carbonates sees increased value sales whilst sales of standard carbonates decline
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Consumers opt for healthier and tastier drinks
Threat of bird flu pandemic increases health awareness
Naturally healthy continues to lead
Reduced sugar dominates BFY soft drinks
Strong association with brands through marketing
4.3 KEY FUNCTIONAL INGREDIENTS
4.4 RETAIL DISTRIBUTION
Supermarkets/hypermarkets continues to dominate
Convenience stores increases in popularity due to lower prices
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Slower growth expected due to keen competition
Sales of sports drinks to be boosted by future sporting events
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW carbonates drives sales growth
Switch to low-calorie due to health reasons
Fruitful year for HW cola carbonates
Swire Coca-Cola maintains the leading brand
Reduced sugar is the most popular HW carbonate
Forecast satisfactory growth
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Swire Coca-Cola HK is the top player
Pepsi-Cola Light poses little threat
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola carbonates - BFY Reduced sugar: Brand Rankings 2005
Table 10 Non-cola carbonates - BFY Reduced sugar: Brand Rankings 2005
5.3 PRICING STRATEGIES
Summary 2 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Stronger demand for HW fruit/vegetable juice
HW fruit/vegetable juice fits with the demand for healthy and tasty drinks
Mr Juicy Fit Leads Due To Health Concepts
Largest HW category, fortified/functional, is supported by major players
Wide variety of NH fruit/vegetable juices on offer
Future growth hindered by competition and improper labelling
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 3 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 15 100% juice - Organic: Brand Rankings 2005
Table 16 100% juice - Fortified/functional: Brand Rankings 2005
Table 17 NH 100% juice: Brand Rankings 2005
Table 18 Juice drinks (up to 24% juice) - Fortified/functional: Brand Rankings 2005
Table 19 Juice drinks (up to 24% juice) - BFY Reduced sugar: Brand Rankings 2005
Table 20 Fruit-flavoured drinks (no juice content) - Fortified/functional: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
6.4 NEW PRODUCT DEVELOPMENTS
Summary 4 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2005
6.5 PRICING STRATEGIES
Summary 5 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Health concerns spur growing needs for clean water
Positive growth driven by healthy alternatives
Bottled water considered as the healthiest drink within soft drinks
HW still bottled water enjoys the highest value growth
Watson’s is the leading bottled water brand
Naturally healthy is the main HW category
Less popular mineral water to hinder growth during the forecast period
Table 21 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 22 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 23 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 24 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Summary 6 Health and Wellness Bottled Water: Major Players 2004/2005
Table 25 Bottled water - Fortified/functional: Brand Rankings 2005
Table 26 NH Natural mineral water - Still: Brand Rankings 2005
Table 27 NH Spring water - Still: Brand Rankings 2005
Table 28 NH Natural mineral water - Carbonated: Brand Rankings 2005
Table 29 NH Spring water - Carbonated: Brand Rankings 2005
7.3 KEY FUNCTIONAL INGREDIENTS
7.4 PRICING STRATEGIES
Summary 7 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Positive growth driven by increased sports awareness
Pocari Sweat dominates sports drinks
AS Watson and Swire Coca-Cola launch new products
Key functional ingredients – electrolytes and antioxidants
High future demand driven by sports events
Table 30 Retail Sales of Sports Drinks: Value 2002-2005
Table 31 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 32 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 33 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 34 Sports Drinks - Fortified/functional: Brand Rankings 2005
Summary 8 Health and Wellness Sports Drinks: New Product Launches 2005
8.2 ENERGY DRINKS
Niche market with few players
Red Bull is an emerging player
Functional ingredients – sucrose, vitamins and caffeine
Slow future growth
Table 35 Retail Sales of Energy Drinks: Value 2002-2005
Table 36 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 37 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 38 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 39 Energy Drinks - Fortified/functional: Brand Rankings 2005
8.3 CONCENTRATES
Table 40 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 41 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 42 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 43 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 44 Concentrates - Fortified/functional: Brand Rankings 2005
Table 45 Concentrates - BFY Reduced sugar: Brand Rankings 2005
8.4 RTD TEA
Robust performance of HW RTD tea suits local taste
HW RTD tea is dominated by a few flavours
Tao Ti the leader in HW RTD tea
Growth driven by new products
Table 46 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 47 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 48 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 49 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 50 RTD tea - BFY Reduced sugar: Brand Rankings 2005
Table 51 NH Green RTD tea: Brand Rankings 2005
Table 52 NH Other RTD tea: Brand Rankings 2005
Summary 9 Health and Wellness RTD Tea: New Product Launches 2004/2005
8.5 ASIAN SPECIALITY DRINKS
Strong demand for cereal/pulse-based drinks
Vitasoy leads through its heritage and innovation
Key functional ingredients
Health ingredients drive future growth
Table 53 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2002-2005
Table 54 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 55 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2005-2010
Table 56 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2005-2010
Table 57 Cereal/pulse-based drinks - Fortified/functional: Brand Rankings 2005
Table 58 NH Other Asian speciality drinks: Brand Rankings 2005
Summary 10 Health and Wellness Asian Speciality Drinks: New Product Launches 2005
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Positive overall performance
Economic situation boosts sales
News of poor quality tea from mainland China drives demand for HW hot drinks
Rising awareness of health benefits of tea has positive impact on HW tea sales
HW malt-based hot drinks takes the lead in HW hot drinks
Table 59 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 60 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
9.3 KEY FUNCTIONAL INGREDIENTS
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Constant value forecast growth higher than constant value historic growth, indicating continued demand
Naturally healthy sees strong growth in HW hot drinks; HW tea is the fastest growing hot drink
Product innovation expected in fruit/herbal tea
Other hot drinks’ growth remains stable
Table 61 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 62 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Slightly better performance in value terms
Only category with product presence is BFY
Nescafé and Taster’s are the two main brands
Coffee perceived as an unhealthy drink
Low growth expected due to the unpopularity of decaffeinated coffee
Table 63 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 64 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 65 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 66 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Summary 11 Health and Wellness Coffee: Major Players 2004/2005
Table 67 Instant coffee - BFY Reduced caffeine: Brand Rankings 2005
10.3 NEW PRODUCT DEVELOPMENTS
Summary 12 Health and Wellness Coffee: New Product Launches 2004/2005
10.4 PRICING STRATEGIES
Summary 13 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Improving performance of HW tea as it is seen as healthy
An improved economic situation and increased health awareness boost sales
Negative image of tea leaves hinders growth
The two largest categories are naturally healthy green tea and other tea
HW green tea is the most dynamic tea type
Lipton, Rickshaw and Luk Yu are the three main HW brands
Forecast performance
Table 68 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 69 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 70 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 71 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Summary 14 Health and Wellness Tea: Major Players 2004/2005
Table 72 Black tea - BFY Reduced caffeine: Brand Rankings 2005
Table 73 NH Green Tea: Brand Rankings 2005
Table 74 NH Herbal tea: Brand Rankings 2005
Table 75 NH Other tea: Brand Rankings 2005
11.3 NEW PRODUCT DEVELOPMENTS
Summary 15 Health and Wellness Tea: New Product Launches 2005
11.4 PRICING STRATEGIES
Summary 16 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Other hot drinks’ performance steadily improves
Population growth drives other hot drinks’ value growth
Malt-based hot drinks holds the lead over chocolate-based flavoured powder drinks, due to its nature
Forecast performance
Table 76 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 77 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 78 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 79 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
Summary 17 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 80 Chocolate-based flavoured powder drinks - BFY Reduced fat: Brand Rankings 2005
Table 81 Malt-based hot drinks - Fortified/functional: Brand Rankings 2005
Table 82 Malt-based hot drinks - BFY Reduced fat: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
12.4 NEW PRODUCT DEVELOPMENTS
Summary 18 Health and Wellness Other Hot Drinks: New Product Launches 2004
12.5 PRICING STRATEGIES
Summary 19 Pricing: Standard vs HW Other Hot Drinks 2005