Health and Wellness Beverages in Hungary
Euromonitor International's Health and Wellness Beverages in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 90 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
HEALTH AND WELLNESS - BEVERAGES IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Double-digit growth in all ranges
Fortified/functional beverages is the largest range
Health conscious young adults
Premiumisation trends
Health problems in focus
KEY TRENDS AND DEVELOPMENTS
Health, wellness and fitness
Low consumer consciousness
The “Norbi Update” phenomenon
The aspartame issue
ORGANIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key Players and Brands
Prospects
BETTER FOR YOU PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key Players and Brands
Prospects
FORTIFIED/FUNCTIONAL DRINKS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key Players and Brands
Prospects
MARKET DATA
Table 1 Sales of Beverages by Health and Wellness Category: Value 2002-2006
Table 2 Sales of Beverages by Health and Wellness Category: % Value Growth 2002-2006
Table 3 Forecast Sales of Beverages by Health and Wellness Category: Value 2006-2011
Table 4 Forecast Sales of Beverages by Health and Wellness Category: % Value Growth 2006-2011
Table 5 Beverages - Health and Wellness GBO Company Shares 2005-2006
Table 6 Beverages - Health and Wellness NBO Company Shares 2005-2006
Table 7 Beverages - Health and Wellness Brand Shares 2005-2006
Table 8 Sales of Soft Drinks by Health and Wellness Category: Value 2002-2006
Table 9 Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 10 Forecast Sales of Soft Drinks by Health and Wellness Category: Value 2006-2011
Table 11 Forecast Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 12 Soft Drinks - Health and Wellness GBO Company Shares 2005-2006
Table 13 Soft Drinks - Health and Wellness NBO Company Shares 2005-2006
Table 14 Soft Drinks - Health and Wellness Brand Shares 2005-2006
Table 15 Sales of Hot Drinks by Health and Wellness Category: Value 2002-2006
Table 16 Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 17 Forecast Sales of Hot Drinks by Health and Wellness Category: Value 2006-2011
Table 18 Forecast Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 19 Hot Drinks - Health and Wellness GBO Company Shares 2005-2006
Table 20 Hot Drinks - Health and Wellness NBO Company Shares 2005-2006
Table 21 Hot Drinks - Health and Wellness Brand Shares 2005-2006
DEFINITIONS
CARBONATES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Carbonates by Health and Wellness Category: Value 2002-2006
Table 23 Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2006
Table 24 Forecast Sales of Carbonates by Health and Wellness Category: Value 2006-2011
Table 25 Forecast Sales of Carbonates by Health and Wellness Category: % Value Growth 2006-2011
Table 26 Carbonates - Health and Wellness Company Shares 2005-2006
Table 27 Carbonates - Health and Wellness Brand Shares 2005-2006
FRUIT/VEGETABLE JUICE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2006
Table 29 Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2006
Table 30 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2006-2011
Table 31 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2006-2011
Table 32 Fruit/Vegetable Juice - Health and Wellness Company Shares 2005-2006
Table 33 Fruit/Vegetable Juice - Health and Wellness Brand Shares 2005-2006
Table 34 Key Functional Ingredients in 100% Juice - Fortified/Functional 2006
Table 35 Key Functional Ingredients in Nectars (25-99% Juice) - Fortified/Functional 2006
Table 36 Key Functional Ingredients in Juice Drinks (up to 24% Juice) - Fortified/Functional 2006
BOTTLED WATER IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Bottled Water by Health and Wellness Category: Value 2002-2006
Table 38 Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2006
Table 39 Forecast Sales of Bottled Water by Health and Wellness Category: Value 2006-2011
Table 40 Forecast Sales of Bottled Water by Health and Wellness Category: % Value Growth 2006-2011
Table 41 Bottled Water - Health and Wellness Company Shares 2005-2006
Table 42 Bottled Water - Health and Wellness Brand Shares 2005-2006
SPORTS DRINKS IN HUNGARY
SECTOR SNAPSHOT
SECTOR DATA
Table 43 Sales of Sports Drinks by Health and Wellness Category: Value 2002-2006
Table 44 Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 45 Forecast Sales of Sports Drinks by Health and Wellness Category: Value 2006-2011
Table 46 Forecast Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 47 Sports Drinks - Health and Wellness Company Shares 2005-2006
Table 48 Sports Drinks - Health and Wellness Brand Shares 2005-2006
ENERGY DRINKS IN HUNGARY
SECTOR SNAPSHOT
SECTOR DATA
Table 49 Sales of Energy Drinks by Health and Wellness Category: Value 2002-2006
Table 50 Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 51 Forecast Sales of Energy Drinks by Health and Wellness Category: Value 2006-2011
Table 52 Forecast Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 53 Energy Drinks - Health and Wellness Company Shares 2005-2006
Table 54 Energy Drinks - Health and Wellness Brand Shares 2005-2006
ELIXIRS IN HUNGARY
SECTOR SNAPSHOT
CONCENTRATES IN HUNGARY
SECTOR SNAPSHOT
SECTOR DATA
Table 55 Sales of Concentrates by Health and Wellness Category: Value 2002-2006
Table 56 Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2006
Table 57 Forecast Sales of Concentrates by Health and Wellness Category: Value 2006-2011
Table 58 Forecast Sales of Concentrates by Health and Wellness Category: % Value Growth 2006-2011
Table 59 Concentrates - Health and Wellness Company Shares 2005-2006
Table 60 Concentrates - Health and Wellness Brand Shares 2005-2006
RTD TEA IN HUNGARY
SECTOR SNAPSHOT
SECTOR DATA
Table 61 Sales of RTD Tea by Health and Wellness Category: Value 2002-2006
Table 62 Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2006
Table 63 Forecast Sales of RTD Tea by Health and Wellness Category: Value 2006-2011
Table 64 Forecast Sales of RTD Tea by Health and Wellness Category: % Value Growth 2006-2011
Table 65 RTD Tea - Health and Wellness Company Shares 2005-2006
Table 66 RTD Tea Drinks - Health and Wellness Brand Shares 2005-2006
Table 67 Key Functional Ingredients in RTD tea - Fortified/Functional 2006
RTD COFFEE IN HUNGARY
SECTOR SNAPSHOT
APPENDIX
Obesity rates
Health and wellness drinks in the on-trade
SECTOR DATA
Table 68 Sales of RTD Coffee by Health and Wellness Category: Value 2002-2006
Table 69 Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2006
Table 70 Forecast Sales of RTD Coffee by Health and Wellness Category: Value 2006-2011
Table 71 Forecast Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2006-2011
COFFEE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Coffee by Health and Wellness Category: Value 2002-2006
Table 73 Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2006
Table 74 Forecast Sales of Coffee by Health and Wellness Category: Value 2006-2011
Table 75 Forecast Sales of Coffee by Health and Wellness Category: % Value Growth 2006-2011
Table 76 Coffee - Health and Wellness Company Shares 2005-2006
Table 77 Coffee - Health and Wellness Brand Shares 2005-2006
TEA IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Tea by Health and Wellness Category: Value 2002-2006
Table 79 Sales of Tea by Health and Wellness Category: % Value Growth 2002-2006
Table 80 Forecast Sales of Tea by Health and Wellness Category: Value 2006-2011
Table 81 Forecast Sales of Tea by Health and Wellness Category: % Value Growth 2006-2011
Table 82 Tea - Health and Wellness Company Shares 2005-2006
Table 83 Tea - Health and Wellness Brand Shares 2005-2006
OTHER HOT DRINKS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2006
Table 85 Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 86 Forecast Sales of Other Hot Drinks by Health and Wellness Category: Value 2006-2011
Table 87 Forecast Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 88 Other Hot Drinks - Health and Wellness Company Shares 2005-2006
Table 89 Other Hot Drinks - Health and Wellness Brand Shares 2005-2006
Table 90 Key Functional Ingredients in Flavoured Powder Drinks - Fortified/Functional 2006