Health and Wellness Beverages in Indonesia
Euromonitor International's Health and Wellness Beverages in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 104 | Publication date: Dec 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Sales of HW beverages fuelled by rising health awareness
Despite tough economic conditions in 2005, HW beverage sales continue to flourish
Fortified/functional and naturally healthy categories dominate
Organic beverages remain foreign to the majority of Indonesians
Steady and healthy growth awaits HW beverages
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
3.2 LIFESTYLES
3.3 BEVERAGES CONSUMPTION HABITS
Problems with the availability of drinking water translates to a strong demand for bottled water
The impact of the established culture of tea and RTD tea consumption among Indonesians
Powder concentrates appeal to the price-conscious Indonesians
Sports and energy drinks appeal to limited consumer base
3.4 OBESITY RATES
3.5 ON-TRADE HEALTH AND WELLNESS BEVERAGES
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
Stronger growth boosted by rising consumers health-consciousness
2005 witnesses an abundance of launches of novel HW products
Fortified/functional soft drinks: the biggest and the fastest growing category
Sales of BFY reduced sugar only posted by carbonates
Spring water the reason behind steadier performance of the naturally healthy category
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Major government initiative raises health awareness
Fortified/functional bottled water takes off in Indonesia
Green tea gains in popularity
Fortified/functional drinks benefit from rising consumer health-consciousness
4.3 KEY FUNCTIONAL INGREDIENTS
Energy-boosting ingredients highly preferred
Calcium gradually ascends in popularity
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Good prospects for HW soft drinks
Fortified/functional category to clearly lead HW soft drinks
BFY, the only HW category to expect faster performance
Demand for naturally healthy spring water to slow
HW soft drinks to largely target affluent health-conscious consumers
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
BFY reduced sugar carbonates relies on its niche consumer base
Lifting of luxury tax benefits HW carbonates
Only cola carbonates known for BFY reduced sugar carbonates
Respectable performance to be posted by HW carbonates
BFY reduced sugar to post a stronger showing
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
Table 10 Non-cola Carbonates – Fortified/Functional: Brand Rankings 2005
5.3 KEY FUNCTIONAL INGREDIENTS
5.4 NEW PRODUCT DEVELOPMENTS
Summary 2 Health and Wellness Carbonates: New Product Launches 2004
5.5 PRICING STRATEGIES
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW fruit/vegetable juice products yet to become popular, but 2005 marks a stronger year
Stronger growth partly boosted by the emergence of fortified/functional juice drinks
Higher price increases lead to stronger value growth for 100% juice
Growth to stabilise after the launch of fortified/functional fruit/vegetable juice
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 15 NH 100% Juice: Brand Rankings 2005
Table 16 Juice Drinks (up to 24% juice) – Fortified/Functional: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
6.4 NEW PRODUCT DEVELOPMENTS
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW is no strange concept to bottled water as top brand Aqua is also a HW brand
More spectacular growth fuelled by the boom of functional bottled water
Fortified/functional bottled water becomes a hit in 2005
Natural mineral water posts robust growth with the launch of Nestlé Pure Life
HW bottled water to maintain a stable pace
Table 17 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 18 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 19 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 20 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005
Table 21 Bottled Water – Fortified/Functional: Brand Rankings 2005
Table 22 NH Natural Mineral Water – Still: Brand Rankings 2005
Table 23 NH Spring Water – Still: Brand Rankings 2005
7.3 KEY FUNCTIONAL INGREDIENTS
7.4 NEW PRODUCT DEVELOPMENTS
Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 PRICING STRATEGIES
Summary 9 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Sports drinks still posts impressive performance in 2005, albeit slower than dengue-ridden 2004
Various new sports drinks products challenge Pocari Sweat
Price increases to stay below annual inflation level
Table 24 Retail Sales of Sports Drinks by Health and Wellness Category: Value 2002-2005
Table 25 Retail Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 26 Forecast Retail Sales of Sports Drinks by Health and Wellness Category: Value 2005-2010
Table 27 Forecast Retail Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2005-2010
Table 28 Sports Drinks – Fortified/Functional: Brand Rankings 2005
Summary 10 Health and Wellness Sports Drinks: New Product Launches 2005
8.2 ENERGY DRINKS
Energy drinks get even more energised
More affordable energy drinks launched in 2005
Enerjos taking advantage of Extra Joss?
Energy drinks to continue growing stronger
Table 29 Retail Sales of Energy Drinks by Health and Wellness Category: Value 2002-2005
Table 30 Retail Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 31 Forecast Retail Sales of Energy Drinks by Health and Wellness Category: Value 2005-2010
Table 32 Forecast Retail Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2005-2010
Table 33 Energy Drinks – Fortified/Functional: Brand Rankings 2005
Summary 11 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 ELIXIRS
YOU C1000: the pioneering HW elixirs brand
Robust growth expected for HW elixirs
Table 34 Retail Sales of Elixirs by Health and Wellness Category: Value 2002-2005
Table 35 Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2002-2005
Table 36 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
Table 37 Forecast Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2005-2010
Table 38 Elixirs – Fortified/Functional: Brand Rankings 2005
Summary 12 Health and Wellness Elixirs: New Product Launches 2004
8.4 CONCENTRATES
Fortified/functional, the only contributor to HW concentrates' sales
Driven by energy drink powder concentrates (EDPC), HW concentrates post more robust growth
Nutrisari, the only brand of HW fruit-based powder concentrates
Hemaviton Jreng continues challenging Extra Joss
2005 sees a flurry of new product launches
Powdered energy drinks determine the key functional ingredients
HW concentrates to further stabilise in the forecast period
Table 39 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 40 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 41 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 42 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 43 Concentrates – Fortified/Functional: Brand Rankings 2005
Summary 13 Health and Wellness Concentrates: New Product Launches 2004/2005
8.5 RTD TEA
Only naturally healthy RTD tea available up to 2005
At last, in 2005 green RTD tea gets a promising welcome from Indonesians
More promising years await naturally healthy RTD tea
Table 44 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 45 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 46 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 47 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 48 NH Green RTD Tea: Brand Rankings 2005
Table 49 NH Other RTD Tea: Brand Rankings 2005
Summary 14 Health and Wellness RTD Tea: New Product Launches 2005
8.6 RTD COFFEE
Sales of HW RTD coffee stay negligible
Ginseng-fortified RTD coffee may emerge in the mid-term period
8.7 ASIAN SPECIALITY DRINKS
Naturally healthy products still most common for Asian speciality drinks
Steadier performance of other Asian speciality drinks the reason behind slower growth
Other Asian speciality drinks benefits from more new products being launched
Growth expected to further stabilise
Table 50 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2002-2005
Table 51 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 52 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2005-2010
Table 53 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2005-2010
Table 54 NH Other Asian Speciality Drinks: Brand Rankings 2005
Summary 15 Health and Wellness Asian Speciality Drinks: New Product Launches 2005
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Hot drinks still dominated by non-HW coffee and tea
Faster value growth continues for HW hot drinks
Fortified/functional, the largest and the fastest growing HW hot drinks category
Better for you hot drinks only appeal to instant coffee drinkers
Table 55 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 56 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
HW hot drinks still targeted towards niche consumer base
Fortified/functional and naturally healthy hot drinks most popular for Indonesians
Organic hot drinks are almost unheard of
9.3 KEY FUNCTIONAL INGREDIENTS
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Brighter years await HW hot drinks
Fortified/functional category to grow the fastest, albeit with a decelerating performance
Naturally healthy hot drinks to show the most significant improvement
Organic hot drinks may post sales in the longer term
Table 57 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 58 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW coffee still a novel concept in 2005
Price hikes partly lead to robust growth of HW coffee
Fortified/functional category preferred to its BFY counterpart
Several new brands challenge CNI Ginseng Coffee
Sales of HW fresh coffee remain negligible
BFY reduced caffeine does not appeal coffee drinkers
Forecast performance
Table 59 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 60 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 61 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 62 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Summary 16 Health and Wellness Coffee: Major Players 2004/2005
Table 63 Instant Coffee – Fortified/Functional: Brand Rankings 2005
Table 64 Instant Coffee – BFY Reduced Sugar: Brand Rankings 2005
10.3 KEY FUNCTIONAL INGREDIENTS
10.4 NEW PRODUCT DEVELOPMENTS
Summary 17 Health and Wellness Coffee: New Product Launches 2004/2005
10.5 PRICING STRATEGIES
Summary 18 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW tea not yet common, as regular tea already seen as a healthy drink
Better health awareness contributes to good performance of green tea
Kepala Djenggot, the only notable brand of naturally healthy fruit/herbal tea
Forecast performance
Table 65 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 66 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 67 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 68 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Summary 19 Health and Wellness Tea: Major Players 2004/2005
Table 69 NH Green Tea: Brand Rankings 2005
Table 70 NH Herbal Tea: Brand Rankings 2005
11.3 KEY FUNCTIONAL INGREDIENTS
11.4 NEW PRODUCT DEVELOPMENTS
Summary 20 Health and Wellness Tea: New Product Launches 2004/2005
11.5 PRICING STRATEGIES
Summary 21 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW products have considerable presence for other hot drinks
Fortified/functional, the major driver behind robust growth of HW other hot drinks
Robust growth driven by rising consumer health-consciousness
HW non-chocolate-based flavoured powder drinks grows the fastest
Forecast performance
Table 71 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 72 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 73 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 74 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
Summary 22 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 75 Chocolate-based Flavoured Powder Drinks – Fortified/Functional: Brand Rankings 2005
Table 76 Non-chocolate-based Flavoured Powder Drinks – Fortified/Functional: Brand Rankings 2005
Table 77 Malt-based Hot Drinks – Fortified/Functional: Brand Rankings 2005
Table 78 NH Malt-based Hot Drinks: Brand Rankings 2005
Table 79 Other Plant-based Hot Drinks – Fortified/Functional: Brand Rankings 2005
Table 80 NH Other Plant-based Hot Drinks: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
12.4 NEW PRODUCT DEVELOPMENTS
Summary 23 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
12.5 PRICING STRATEGIES
Summary 24 Pricing: Standard vs HW Other Hot Drinks 2005