Health and Wellness Beverages in Italy
Euromonitor International's Health and Wellness Beverages in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 97 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
HEALTH AND WELLNESS - BEVERAGES IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Overall Modest Growth of Health and Wellness Beverages
Consumers Prefer Reduced Sugar Drinks Due to Concerns over Calorie Content
San Pellegrino Continues to Lead
Functional Innovation Boosts Growth
Stronger Performance Expected
KEY TRENDS AND DEVELOPMENTS
Checking Labels for Sugar Content
Healthy Ageing
Functional Ingredients Evolution
Improved Distribution
Targeting Specific Segments
ORGANIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key Players and Brands
Prospects
BETTER FOR YOU PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key Players and Brands
Prospects
FORTIFIED/FUNCTIONAL DRINKS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key Players and Brands
Prospects
MARKET DATA
Table 1 Sales of Beverages by Health and Wellness Category: Value 2002-2006
Table 2 Sales of Beverages by Health and Wellness Category: % Value Growth 2002-2006
Table 3 Forecast Sales of Beverages by Health and Wellness Category: Value 2006-2011
Table 4 Forecast Sales of Beverages by Health and Wellness Category: % Value Growth 2006-2011
Table 5 Beverages – Health and Wellness GBO Company Shares 2005-2006
Table 6 Beverages – Health and Wellness NBO Company Shares 2005-2006
Table 7 Beverages – Health and Wellness Brand Shares 2005-2006
Table 8 Sales of Soft Drinks by Health and Wellness Category: Value 2002-2006
Table 9 Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 10 Forecast Sales of Soft Drinks by Health and Wellness Category: Value 2006-2011
Table 11 Forecast Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 12 Soft Drinks – Health and Wellness GBO Company Shares 2005-2006
Table 13 Soft Drinks – Health and Wellness NBO Company Shares 2005-2006
Table 14 Soft Drinks – Health and Wellness Brand Shares 2005-2006
Table 15 Sales of Hot Drinks by Health and Wellness Category: Value 2002-2006
Table 16 Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 17 Forecast Sales of Hot Drinks by Health and Wellness Category: Value 2006-2011
Table 18 Forecast Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 19 Hot Drinks – Health and Wellness GBO Company Shares 2005-2006
Table 20 Hot Drinks – Health and Wellness NBO Company Shares 2005-2006
Table 21 Hot Drinks – Health and Wellness Brand Shares 2005-2006
APPENDIX
Legislation
Lifestyles
Beverages Consumption Habits
Obesity Rates
Health and Wellness Drinks in the On-trade
DEFINITIONS
LOCAL COMPANY PROFILES - ITALY
BIOITALIA DISTRIBUZIONE SRL - HEALTH AND WELLNESS - BEVERAGES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bioitalia Distribuzione Srl: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COLUSSI GROUP SPA - HEALTH AND WELLNESS - BEVERAGES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Colussi Group SpA: Key Facts
Summary 3 Colussi Group SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FATTORIA SCALDASOLE SPA - HEALTH AND WELLNESS - BEVERAGES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fattoria Scaldasole SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NATURASI SPA - HEALTH AND WELLNESS - BEVERAGES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Naturasì SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
STERILGARDA ALIMENTI SPA - HEALTH AND WELLNESS - BEVERAGES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sterilgarda Alimenti SpA: Key Facts
Summary 7 Sterilgarda Alimenti SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CARBONATES IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Carbonates by Health and Wellness Category: Value 2002-2006
Table 23 Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2006
Table 24 Forecast Sales of Carbonates by Health and Wellness Category: Value 2006-2011
Table 25 Forecast Sales of Carbonates by Health and Wellness Category: % Value Growth 2006-2011
Table 26 Carbonates – Health and Wellness Company Shares 2005-2006
Table 27 Carbonates – Health and Wellness Brand Shares 2005-2006
FRUIT/VEGETABLE JUICE IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2006
Table 29 Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2006
Table 30 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2006-2011
Table 31 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2006-2011
Table 32 Fruit/Vegetable Juice – Health and Wellness Company Shares 2005-2006
Table 33 Fruit/Vegetable Juice – Health and Wellness Brand Shares 2005-2006
Table 34 Key Functional Ingredients in 100% Juice – Fortified/Functional 2006
Table 35 Key Functional Ingredients in Nectars (25-99% Juice) – Fortified/Functional 2006
Table 36 Key Functional Ingredients in Juice Drinks (up to 24% Juice) – Fortified/Functional 2006
BOTTLED WATER IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Bottled Water by Health and Wellness Category: Value 2002-2006
Table 38 Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2006
Table 39 Forecast Sales of Bottled Water by Health and Wellness Category: Value 2006-2011
Table 40 Forecast Sales of Bottled Water by Health and Wellness Category: % Value Growth 2006-2011
Table 41 Bottled Water – Health and Wellness Company Shares 2005-2006
Table 42 Bottled Water – Health and Wellness Brand Shares 2005-2006
Table 43 Key Functional Ingredients in Bottled Water – Fortified/Functional 2006
SPORTS DRINKS IN ITALY
SECTOR SNAPSHOT
SECTOR DATA
Table 44 Sales of Sports Drinks by Health and Wellness Category: Value 2002-2006
Table 45 Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 46 Forecast Sales of Sports Drinks by Health and Wellness Category: Value 2006-2011
Table 47 Forecast Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 48 Sports Drinks – Health and Wellness Company Shares 2005-2006
Table 49 Sports Drinks – Health and Wellness Brand Shares 2005-2006
ENERGY DRINKS IN ITALY
SECTOR SNAPSHOT
SECTOR DATA
Table 50 Sales of Energy Drinks by Health and Wellness Category: Value 2002-2006
Table 51 Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 52 Forecast Sales of Energy Drinks by Health and Wellness Category: Value 2006-2011
Table 53 Forecast Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 54 Energy Drinks – Health and Wellness Company Shares 2005-2006
Table 55 Energy Drinks – Health and Wellness Brand Shares 2005-2006
CONCENTRATES IN ITALY
SECTOR SNAPSHOT
SECTOR DATA
Table 56 Sales of Concentrates by Health and Wellness Category: Value 2002-2006
Table 57 Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2006
Table 58 Forecast Sales of Concentrates by Health and Wellness Category: Value 2006-2011
Table 59 Forecast Sales of Concentrates by Health and Wellness Category: % Value Growth 2006-2011
Table 60 Concentrates – Health and Wellness Company Shares 2005-2006
Table 61 Concentrates – Health and Wellness Brand Shares 2005-2006
RTD TEA IN ITALY
SECTOR SNAPSHOT
SECTOR DATA
Table 62 Sales of RTD Tea by Health and Wellness Category: Value 2002-2006
Table 63 Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2006
Table 64 Forecast Sales of RTD Tea by Health and Wellness Category: Value 2006-2011
Table 65 Forecast Sales of RTD Tea by Health and Wellness Category: % Value Growth 2006-2011
Table 66 RTD Tea – Health and Wellness Company Shares 2005-2006
Table 67 RTD Tea Drinks – Health and Wellness Brand Shares 2005-2006
Table 68 Key Functional Ingredients in RTD tea – Fortified/Functional 2006
RTD COFFEE IN ITALY
SECTOR SNAPSHOT
SECTOR DATA
Table 69 Sales of RTD Coffee by Health and Wellness Category: Value 2002-2006
Table 70 Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2006
Table 71 Forecast Sales of RTD Coffee by Health and Wellness Category: Value 2006-2011
Table 72 Forecast Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2006-2011
COFFEE IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Coffee by Health and Wellness Category: Value 2002-2006
Table 74 Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2006
Table 75 Forecast Sales of Coffee by Health and Wellness Category: Value 2006-2011
Table 76 Forecast Sales of Coffee by Health and Wellness Category: % Value Growth 2006-2011
Table 77 Coffee – Health and Wellness Company Shares 2005-2006
Table 78 Coffee – Health and Wellness Brand Shares 2005-2006
TEA IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Tea by Health and Wellness Category: Value 2002-2006
Table 80 Sales of Tea by Health and Wellness Category: % Value Growth 2002-2006
Table 81 Forecast Sales of Tea by Health and Wellness Category: Value 2006-2011
Table 82 Forecast Sales of Tea by Health and Wellness Category: % Value Growth 2006-2011
Table 83 Tea – Health and Wellness Company Shares 2005-2006
Table 84 Tea – Health and Wellness Brand Shares 2005-2006
OTHER HOT DRINKS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2006
Table 86 Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006
Table 87 Forecast Sales of Other Hot Drinks by Health and Wellness Category: Value 2006-2011
Table 88 Forecast Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011
Table 89 Other Hot Drinks – Health and Wellness Company Shares 2005-2006
Table 90 Other Hot Drinks – Health and Wellness Brand Shares 2005-2006