Health and Wellness Beverages in Russia
Euromonitor International's Health and Wellness Beverages in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 80 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Wellness tea expands thanks to specialist stalls at supermarkets
Manufacturers respond to health-conscious demand by launching new HW varieties
HW drinks gain popularity as lifestyles become more hectic
Consumers are increasingly willing to pay premium prices for greater product quality
Strong growth seen in energy drinks
Bottled water is gaining popularity
3. MARKET BACKGROUND
3.1 LEGISLATION
“Ecologically clean” is banned from labels
BIO Certification System
Functional food
Moscow has its own certification system for organic food
3.2 LIFESTYLES
Fitness less image driven and more geared towards the practical goals of improving health and body shape
Government tries to tackle obesity
Nutrient deficiency is a growing concern
3.3 BEVERAGES CONSUMPTION HABITS
Healthy attitude spurs consumption of green and herbal teas
Reduced caffeine suffers from disgrace, but health consciousness stimulates attention
3.4 OBESITY RATES
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Food and drinks with micro-elements are welcomed by authorities and consumers
Functional products will lead the growth in sales
4.3 KEY FUNCTIONAL INGREDIENTS
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
Reduced sugar
Reduced caffeine
Combination
Forecast performance
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola carbonates - BFY Reduced sugar: Brand Rankings 2005
5.3 KEY FUNCTIONAL INGREDIENTS
5.4 NEW PRODUCT DEVELOPMENTS
Summary 2 Health and Wellness Carbonates: New Product Launches 2004/2005
5.5 PRICING STRATEGIES
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
Forecast performance
Table 10 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 12 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 14 100% juice - Fortified/functional: Brand Rankings 2005
Table 15 NH 100% juice: Brand Rankings 2005
Table 16 Nectars (25-99% juice) - Fortified/functional: Brand Rankings 2005
Table 17 Nectars (25-99% juice) - BFY Reduced sugar: Brand Rankings 2005
Table 18 NH Nectars - Cranberry juice: Brand Rankings 2005
6.3 NEW PRODUCT DEVELOPMENTS
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.4 PRICING STRATEGIES
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
Naturally healthy water dominates
Mineral water springs
The Russian water classification
Consumers do not see difference between water types
Essentuksky Zavod Mineralnykh Vod purchased by Wimm-Bill-Dann
Forecast performance
Table 19 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 20 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 21 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 22 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Summary 6 Health and Wellness Bottled Water: Major Players 2004/2005
Table 23 NH Natural mineral water - Still: Brand Rankings 2005
Table 24 NH Natural mineral water - Carbonated: Brand Rankings 2005
Table 25 NH Spring water - Carbonated: Brand Rankings 2005
7.3 NEW PRODUCT DEVELOPMENTS
Summary 7 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.4 PRICING STRATEGIES
The dominance of one or other price category depends on the region
Summary 8 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Powerade the absolute leader
Steady growth expected in the forecast period
Table 26 Retail Sales of Sports Drinks: Value 2002-2005
Table 27 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 28 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 29 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 30 Sports drinks - Fortified/functional: Brand Rankings 2005
Summary 9 Health and Wellness Sports Drinks: New Product Launches 2004/2005
8.2 ENERGY DRINKS
Sales concentrated in urban areas
Table 31 Retail Sales of Energy Drinks: Value 2002-2005
Table 32 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 33 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 34 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 35 Energy drinks - Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 RTD TEA
Green tea most popular
Everybody wants to produce RTD tea
RTD tea is the best way to drink tea in summer
Table 36 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 37 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 38 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 39 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 40 NH Green RTD tea: Brand Rankings 2005
Summary 11 Health and Wellness RTD Tea: New Product Launches 2004/2005
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
Russians are not willing to pay more for value-added healthy hot drinks
BFY drinks drive sales growth
Table 41 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 42 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
Low awareness hampers the development
“Natural” is the key word
9.3 KEY FUNCTIONAL INGREDIENTS
Calcium fortifies Nesquik
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Table 43 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 44 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
Fresh coffee with reduced caffeine drives sales growth
Forecast performance
Table 45 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 46 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 47 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 48 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Kraft Foods continues to lead
Summary 12 Health and Wellness Coffee: Major Players 2004/2005
Table 49 Fresh coffee - BFY Reduced caffeine: Brand Rankings 2005
Table 50 Instant coffee - BFY Reduced caffeine: Brand Rankings 2005
10.3 NEW PRODUCT DEVELOPMENTS
10.4 PRICING STRATEGIES
Summary 13 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
Strong performance from naturally healthy teas
Forecast performance
Table 51 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 52 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 53 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 54 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Ahmad leads NH green tea
Johnson’s Trading cultivated the mate drinking fashion
Summary 14 Health and Wellness Tea: Major Players 2004/2005
Table 55 Black tea - BFY Reduced caffeine: Brand Rankings 2005
Table 56 NH Green Tea: Brand Rankings 2005
Table 57 NH Herbal tea: Brand Rankings 2005
11.3 NEW PRODUCT DEVELOPMENTS
Summary 15 Health and Wellness Tea: New Product Launches 2004/2005
11.4 PRICING STRATEGIES
Summary 16 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
Health and wellness chocolate-based flavoured powder drinks still not very popular
Forecast performance
Table 58 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 59 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 60 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 61 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
Summary 17 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 62 Chocolate-based flavoured powder drinks - Fortified/functional: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
12.4 NEW PRODUCT DEVELOPMENTS
12.5 PRICING STRATEGIES
Summary 18 Pricing: Standard vs HW Other Hot Drinks 2005