Health and Wellness Beverages in South Korea
Euromonitor International's Health and Wellness Beverages in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 61 | Publication date: Oct 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. INTRODUCTION
2. OPERATING ENVIRONMENT
2.1 LEGISLATION
Health and wellness drinks: Definition and labelling
Organic foods
Functional foods
2.2 LIFESTYLES
Changes in lifestyle due to increased spare time
Strong interest in diet
Well-being trend: a key issue in culture and consumption
2.3 OBESITY RATES
Obesity: an increasingly heavy burden
Healthy interest in nutrition
Public measures concentrate on education
2.4 BEVERAGES CONSUMPTION HABITS
Switch to healthier soft drinks
Bottled water to ride on health trend
Health trend influences new product development
3-in-1 instant tops coffee charts
Coffee houses' arrival boosts consumption of fresh premium coffee
Green tea outperforms all other teas
2.5 RETAILER ACTIVITY/PRIVATE LABEL
Retailer activity & private label trends
2.6 FORTIFICATION AS STANDARD
Routine fortifications avoided
2.7 HERBAL MEDICINAL TEAS
3. SOFT DRINKS: KEY TRENDS AND DEVELOPMENTS
Health and well-being as a key trend
Brand manufacturers differentiate through added-value products
Bottled water continues its fast growth
Increasing new product launches in vitamin drinks
Amino acid water leads the growth of functional water sales
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category 2002-2004
Table 2 Forecast Retail Sales of Soft Drinks by Health and Wellness Category 2004-2009
Table 3 Retail Sales of Soft Drinks by Health and Wellness Category: % Growth 2002-2009
4. CARBONATES
4.1 HEADLINES
4.2 CARBONATES BY HEALTH AND WELLNESS CATEGORY
Reduced sugar: low health and wellness penetration
Sales of low-calorie carbonates remain steady
No new product launches in HW carbonates
Future outlook
Table 4 Retail Sales of Carbonates by Health and Wellness Category 2002-2004
Table 5 Forecast Retail Sales of Carbonates by Health and Wellness Category 2004-2009
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Growth 2002-2009
4.3 COMPANY AND BRAND ANALYSIS
Summary 1 Health and Wellness Carbonates: Major Players 2003/2004
Coca-Cola Light
Summary 2 Coca-Cola Light Case Study: Summary
4.4 PRICING STRATEGIES
Summary 3 Pricing: Standard vs Health and Wellness: Carbonates 2004
5. FRUIT/VEGETABLE JUICE
5.1 HEADLINES
5.2 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
Rise in organic fruit/vegetable juice
Introduction of fortified/functional products as a strategy of differentiation
100% fruit juice, most developed health and wellness category
Future outlook
Table 7 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category 2002-2004
Table 8 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category 2004-2009
Table 9 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Growth 2002-2009
5.3 COMPANY AND BRAND ANALYSIS
Summary 4 Health and Wellness Fruit/Vegetable Juices: Major Players 2003/2004
Sunkist Fruit Village Ca
Del Monte Cold
Summary 5 Sunkist Fruit Village Ca Case Study: Summary
Summary 6 Del Monte Cold Case Study: Summary
New product developments
Summary 7 Health and Wellness Fruit/Vegetable Juices: New Product Launches 2003/2004
5.4 PRICING STRATEGIES
Summary 8 Pricing: Standard vs Health and Wellness: Fruit/Vegetable Juices 2004
6. SPORTS DRINKS, ENERGY DRINKS AND ELIXIRS
6.1 HEADLINES
6.2 SECTOR PERFORMANCE
Continuous growth of sports drink
Energy drinks
Strong performance of vitamin drinks
Future outlook
Table 10 Retail Sales of Sports Drinks, Energy Drinks and Elixirs 2002-2004
Table 11 Forecast Retail Sales of Sports Drinks, Energy Drinks and Elixirs 2004-2009
Table 12 Retail Sales of Sports Drinks, Energy Drinks and Elixirs: % Growth 2002-2009
6.3 COMPANY AND BRAND ANALYSIS
Summary 9 Sports Drinks, Energy Drinks and Elixirs: Major Players 2003/2004
Pocari Sweat
Vita 500
Summary 10 Pocari Sweat Case Study: Summary
Summary 11 Vita 500 Case Study: Summary
New product developments
Summary 12 Sports Drinks, Energy Drinks, Elixirs: New Product Launches 2003/2004
6.4 PRICING STRATEGIES
Summary 13 Pricing: Standard vs Health and Wellness: Sports Drinks, Energy Drinks, Elixirs 2004
7. BOTTLED WATER
7.1 HEADLINES
7.2 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
Amino acid water leads the growth of functional water sales
Naturally healthy – still spring water
Still bottled water continues fast growth
Entry of new players in still bottled water
Future outlook
Table 13 Retail Sales of Bottled Water by Health and Wellness Category 2002-2004
Table 14 Forecast Retail Sales of Bottled Water by Health and Wellness Category 2004-2009
Table 15 Retail Sales of Bottled Water by Health and Wellness Category: % Growth 2002-2009
7.3 COMPANY AND BRAND ANALYSIS
Nongshim Cheju Samdasoo is leader in still bottled water
Lotte Chilsung leads functional water
Summary 14 Health and Wellness Bottled Water: Major Players 2003/2004
Cheju Samdasoo
Amino up
Summary 15 Cheju Samdasoo Case Study: Summary
Summary 16 Amino up Case Study: Summary
New product developments
Summary 17 Health and Wellness Bottled Water: New Product Launches 2003/2004
7.4 PRICING STRATEGIES
Summary 18 Pricing: Standard vs Health and Wellness: Bottled Water 2004
8. SOFT DRINKS SECTOR SUMMARIES
8.1 HEALTH AND WELLNESS RTD TEA/RTD COFFEE
Strong growth of green tea
Table 16 Retail Sales of RTD Tea/Coffee by Health and Wellness Category 2002-2004
Table 17 Forecast Retail Sales of RTD Tea/Coffee by Health and Wellness Category 2004-2009
Table 18 Retail Sales of RTD Tea/Coffee by Health and Wellness Category: % Growth 2002-2009
8.2 ASIAN SPECIALITY DRINKS
Short life cycle of products
Red ginseng drinks: a developing niche
Table 19 Retail Sales of Asian Speciality Drinks by Health and Wellness Category 2002-2004
Table 20 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category 2004-2009
Table 21 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Growth 2002-2009
9. HOT DRINKS: KEY TRENDS AND DEVELOPMENTS
Health and wellness as key trends
Health and wellness trends drive the growth of green
Steady growth of health and wellness category
Table 22 Retail Sales of Hot Drinks by Health and Wellness Category 2002-2004
Table 23 Forecast Retail Sales of Hot Drinks by Health and Wellness Category 2004-2009
Table 24 Retail Sales of Hot Drinks by Health and Wellness Category: % Growth 2002-2009
10. COFFEE
10.1 HEADLINES
10.2 COFFEE BY HEALTH AND WELLNESS CATEGORY
Organic
Reduced caffeine
Sales of decaffeinated coffee remain steady
No new product launch in HW coffee
Future outlook
Table 25 Retail Sales of Coffee by Health and Wellness Category 2002-2004
Table 26 Forecast Retail Sales of Coffee by Health and Wellness Category 2004-2009
Table 27 Retail Sales of Coffee by Health and Wellness Category: % Growth 2002-2009
10.3 COMPANY AND BRAND ANALYSIS
Summary 19 Health and Wellness Coffee: Major Players 2003/2004
Taster's Choice Decaf
Summary 20 Taster's Choice Decaf Case Study: Summary
10.4 PRICING STRATEGIES
Summary 21 Pricing: Standard vs Health and Wellness: Coffee 2004
11. TEA
11.1 HEADLINES
11.2 TEA BY HEALTH AND WELLNESS CATEGORY
Organic
Functional
Naturally healthy
Green tea drives the growth of naturally healthy HW category in tea
Continuous downhill slide for other naturally healthy tea
New products drive growth of HW category in instant tea
Future outlook
Table 28 Retail Sales of Tea by Health and Wellness Category 2002-2004
Table 29 Forecast Retail Sales of Tea by Health and Wellness Category 2004-2009
Table 30 Retail Sales of Tea by Health and Wellness Category: % Growth 2002-2009
11.3 COMPANY AND BRAND ANALYSIS
Summary 22 Health and Wellness Tea: Major Players 2003/2004
AmorePacific Sulloc Brown Rice Green Tea
Dongsuh Barley Tea
Summary 23 AmorePacific Sulloc Brown Rice Green Tea Case Study: Summary
Summary 24 Dongsuh Barley Tea Case Study: Summary
New product developments
Summary 25 Health and Wellness Tea: New Product Launches 2003/2004
11.4 PRICING STRATEGIES
Summary 26 Pricing: Standard vs Health and Wellness: Tea 2004
12. OTHER HOT DRINKS
12.1 HEADLINES
12.2 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
No HW product in flavoured powder drinks
Malt-based and other plant-based hot drinks remain insignificant
Future outlook
Table 31 Retail Sales of Other Hot Drinks by Health and Wellness Category 2002-2004
Table 32 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category 2004-2009
Table 33 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Growth 2002-2009
12.3 COMPANY AND BRAND ANALYSIS
Summary 27 Health Wellness Other Hot Drinks: Major Players 2003/2004
Brand case studies
Summary 28 Ildong Foodis Gunyang Meal Case Study: Summary