Health and Wellness Beverages in Spain
Euromonitor International's Health and Wellness Beverages in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 105 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
INTRODUCTION
EXECUTIVE SUMMARY
Sales of carbonates remain flat as consumers seek out healthier alternatives
Fortified/functional soft drinks registers the fastest value growth
Healthier options continue to drive growth
Growing concerns about obesity ready to impact demand
Low calorie carbonates expected to continue to grow in popularity
MARKET BACKGROUND
LEGISLATION
National Legislation
EU Legislation
LIFESTYLES
The health boom and the growing sophistication of consumers continue to shape product development
Greater targeting of male consumers
BEVERAGE CONSUMPTION HABITS
The popularity of green, and red tea continues
Smaller health and wellness coffee categories
Chocolate-based health and wellness drinks a choice for anyone of any age
OBESITY RATES
HEALTH AND WELLNESS SOFT DRINKS SALES
MARKET PERFORMANCE
BFY reduced sugar carbonates continues to grow but at a slower rate
Health and wellness references continue to define fruit/vegetable juice
Health trends in Spain bolster sales of bottled water
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
KEY TRENDS AND DEVELOPMENTS
Healthier options continue to drive growth
Obesity concerns condition new product development
Low calorie drinks continue to stimulate demand
Growing health and wellness concerns set to alter soft drink consumption patterns
RETAIL DISTRIBUTION
Supermarkets/hypermarkets continues to lead volume sales
Growth in immigration helps to drive the growth of discounters
Convenience stores’ volume share remains small
RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
FORECAST MARKET PERFORMANCE
Health and wellness soft drinks to drive growth
Fortified/functional soft drinks expected to continue fast growth over the forecast period
Organic remains a small niche despite very healthy growth
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
CARBONATES
CARBONATES BY HEALTH AND WELLNESS CATEGORY
BFY reduced sugar carbonates continues to grow but at a slower rate
Manufacturers seek to broaden the appeal of reduced sugar products by targeting men
Sales of BFY combination and reduced caffeine remain marginal
BFY reduced sugar carbonates expected to perform well over the forecast period
Obesity and health concerns to drive product innovation
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
COMPANY AND BRAND ANALYSIS
HW carbonates dominated by reduced sugar versions of the leading brands
Increasing image consciousness consumers driving growth of HW carbonates
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
Table 10 Cola Carbonates - BFY Reduced Caffeine: Brand Rankings 2005
Table 11 Cola Carbonates - BFY Combination: Brand Rankings 2005
Table 12 Non-cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
KEY FUNCTIONAL INGREDIENTS
NEW PRODUCT DEVELOPMENTS
PRICING STRATEGIES
Summary 2 Pricing: Standard vs HW Carbonates 2005
FRUIT/VEGETABLE JUICE
FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
Health and wellness references continue to define fruit/vegetable juice
Sales of organic products grow but remain small
Functional references poised as prime drivers of growth
BFY reduced sugar fruit/vegetable juice
Naturally healthy fruit/vegetable juice
Forecast performance
Table 13 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 14 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 15 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 16 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
COMPANY AND BRAND ANALYSIS
Health and wellness remains core feature of sector
Summary 3 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 17 100% Juice - Organic: Brand Rankings 2005
Table 18 100% Juice - Fortified/functional: Brand Rankings 2005
Table 19 NH 100% Juice: Brand Rankings 2005
Table 20 Nectars (25-99% Juice) - Organic: Brand Rankings 2005
Table 21 Nectars (25-99% Juice) - Fortified/functional: Brand Rankings 2005
Table 22 Nectars (25-99% Juice) - BFY Reduced Sugar: Brand Rankings 2005
Table 23 NH Nectars - Cranberry Juice: Brand Rankings 2005
Table 24 Juice Drinks (up to 24% Juice) - Fortified/functional: Brand Rankings 2005
Table 25 Juice Drinks (up to 24% Juice) - BFY Reduced Sugar: Brand Rankings 2005
KEY FUNCTIONAL INGREDIENTS
NEW PRODUCT DEVELOPMENTS
Increased health concerns condition product development
Summary 4 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004-2006
PRICING STRATEGIES
Summary 5 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
BOTTLED WATER
BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
Health trends in Spain bolster sales of bottled water
Fortified/functional bottled water emerging as a promising niche
Future outlook
Table 26 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 27 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 28 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 29 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
COMPANY AND BRAND ANALYSIS
Summary 6 Health and Wellness Bottled Water: Major Players 2004/2005
Table 30 Bottled Water - Fortified/functional: Brand Rankings 2005
Table 31 NH Natural Mineral Water - Still: Brand Rankings 2005
Table 32 NH Spring Water - Still: Brand Rankings 2005
Table 33 NH Natural Mineral Water - Carbonated: Brand Rankings 2005
Table 34 NH Spring Water - Carbonated: Brand Rankings 2005
KEY FUNCTIONAL INGREDIENTS
NEW PRODUCT DEVELOPMENTS
In search of new niches
Summary 7 Health and Wellness Bottled Water: New Product Launches 2004/2005
PRICING STRATEGIES
Summary 8 Pricing: Standard vs HW Bottled Water 2005
SOFT DRINKS SECTOR SUMMARIES
SPORTS DRINKS
Sales of sports drinks bolstered by growing health concerns
Future outlook: manufacturers seek to expand customer base beyond sports enthusiasts
Table 35 Retail Sales of Sports Drinks: Value 2002-2005
Table 36 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 37 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 38 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 39 Sports Drinks - Fortified/functional: Brand Rankings 2005
Summary 9 Health and Wellness Sports Drinks: New Product Launches 2004/2005
ENERGY DRINKS
Future outlook
Table 40 Retail Sales of Energy Drinks: Value 2002-2005
Table 41 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 42 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 43 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 44 Energy Drinks - Fortified/functional: Brand Rankings 2005
ELIXIRS
Future outlook
Table 45 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
CONCENTRATES
Future outlook
Table 46 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 47 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 48 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 49 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 50 Concentrates - Fortified/functional: Brand Rankings 2005
RTD TEA
Table 51 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 52 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 53 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 54 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 55 RTD Tea - BFY Reduced Sugar: Brand Rankings 2005
Summary 10 Health and Wellness RTD Tea: New Product Launches 2006
RTD COFFEE
Table 56 Retail Sales of RTD Coffee by Health and Wellness Category: Value 2002-2005
Table 57 Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 58 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: Value 2005-2010
Table 59 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2005-2010
HEALTH AND WELLNESS HOT DRINKS SALES
MARKET PERFORMANCE
Table 60 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 61 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
KEY TRENDS AND DEVELOPMENTS
Health concerns impact sales of tea and coffee
Organic hot drinks registers the fastest off-trade value growth in 2005
HW green tea and newer exotic varieties are the prime drivers of value growth
Product innovation in other hot drinks to focus on health
KEY FUNCTIONAL INGREDIENTS
RETAIL DISTRIBUTION
Supermarkets/hypermarkets continues to dominate sales
Discounters and convenience stores gradually gain in popularity
RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label continues to grow in terms of volume sales and sophistication
FORECAST MARKET PERFORMANCE
Organic hot drinks expected to register dynamic value growth
Table 62 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 63 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
COFFEE
COFFEE BY HEALTH AND WELLNESS CATEGORY
Growing health concerns continue to impact sales of coffee
Contradictory results for decaffeinated varieties
Organic registers dynamic value growth but still remains a small niche
Sales of fortified/functional coffee remain negligible
Forecast performance
Organic coffee to see robust value growth
Older consumers to boost sales of decaffeinated and reduced caffeine coffee versions
Table 64 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 65 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 66 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 67 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
COMPANY AND BRAND ANALYSIS
Summary 11 Health and Wellness Coffee: Major Players 2004/2005
Table 68 Fresh Coffee - Organic: Brand Rankings 2005
Table 69 Fresh Coffee - BFY Reduced Caffeine: Brand Rankings 2005
Table 70 Instant Coffee - Organic: Brand Rankings 2005
Table 71 Instant Coffee - BFY Reduced Caffeine: Brand Rankings 2005
KEY FUNCTIONAL INGREDIENTS
NEW PRODUCT DEVELOPMENTS
PRICING STRATEGIES
Summary 12 Pricing: Standard vs HW Coffee 2005
TEA
TEA BY HEALTH AND WELLNESS CATEGORY
Health concerns bolster value sales of health and wellness tea
HW other tea remains the most dynamic category
Sales of organic tea remains negligible
BFY reduced sugar tea not present in Spain
BFY reduced caffeine tea remains marginal
Forecast performance – health and maturity continue to shape value sales
Table 72 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 73 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 74 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 75 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
COMPANY AND BRAND ANALYSIS
Hornimans and Pompadour remain the leading HW brands
Summary 13 Health and Wellness Tea: Major Players 2004/2005
Table 76 Black Tea - BFY Reduced Caffeine: Brand Rankings 2005
Table 77 Green Tea - Organic: Brand Rankings 2005
Table 78 NH Green Tea: Brand Rankings 2005
Table 79 Fruit/herbal Tea - Fortified/functional: Brand Rankings 2005
Table 80 NH Herbal Tea: Brand Rankings 2005
Table 81 NH Other Tea: Brand Rankings 2005
KEY FUNCTIONAL INGREDIENTS
NEW PRODUCT DEVELOPMENTS
PRICING STRATEGIES
Summary 14 Pricing: Standard vs HW Tea 2005
OTHER HOT DRINKS
OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
Organic other hot drinks remains a negligible presence
Fortified/functional
BFY reduced fat
Naturally healthy
Future outlook
Product innovation will continue to focus on health
Table 82 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 83 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 84 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 85 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
COMPANY AND BRAND ANALYSIS
Eko dominates malt-based hot drinks
Summary 15 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 86 Chocolate-based Flavoured Powder Drinks - Fortified/functional: Brand Rankings 2005
Table 87 Chocolate-based Flavoured Powder Drinks - BFY Reduced Sugar: Brand Rankings 2005
Table 88 Chocolate-based Flavoured Powder Drinks - BFY Reduced Fat: Brand Rankings 2005
Table 89 NH Malt-based Hot Drinks: Brand Rankings 2005
KEY FUNCTIONAL INGREDIENTS
NEW PRODUCT DEVELOPMENTS
PRICING STRATEGIES
Body conscious, not price conscious
Organic products hard to find
Summary 16 Pricing: Standard vs HW Other Hot Drinks 2005