Health and Wellness Beverages in Sweden
Euromonitor International's Health and Wellness Beverages in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 100 | Publication date: Oct 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
HW beverages increases more than beverages in general
Reduced sugar performs best
Almost half of soft drink sales HW
Lower share of HW in hot drinks
More fortified/functional beverages
Continued strong growth of HW
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
Organic
The keyhole for diet-conscious consumers
EU legislation
3.2 LIFESTYLES
3.3 BEVERAGES CONSUMPTION HABITS
3.4 OBESITY RATES
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
HW performs better than standard soft drinks
Naturally healthy products dominate
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
4.3 KEY FUNCTIONAL INGREDIENTS
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Rapid growth
Sugar level in focus
BFY reduced sugar the only category in carbonates
Forecast performance
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
Table 10 Non-cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
Summary 2 Health and Wellness Carbonates: New Product Launches 2004/2005
5.4 PRICING STRATEGIES
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Lower decrease
Sugar levels in focus
New products push sales of fortified/functional fruit/vegetable juice
NH fruit/vegetable juice dominates
Slower growth of organic juice
New products in BFY reduced sugar
Forecast performance
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 15 100% Juice – Organic: Brand Rankings 2005
Table 16 100% Juice – Fortified/functional: Brand Rankings 2005
Table 17 NH 100% Juice: Brand Rankings 2005
Table 18 NH 100% Cranberry Juice: Brand Rankings 2005
Table 19 Nectars (25-99% juice) – Organic: Brand Rankings 2005
Table 20 Nectars (25-99% juice) – Fortified/functional: Brand Rankings 2005
Table 21 NH Nectars – Cranberry Juice: Brand Rankings 2005
Table 22 Juice Drinks (up to 24% juice) – Organic: Brand Rankings 2005
Table 23 Juice Drinks (up to 24% juice) – Fortified/functional: Brand Rankings 2005
Table 24 Juice Drinks (up to 24% juice) – BFY Reduced Sugar: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
6.4 NEW PRODUCT DEVELOPMENTS
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Continued growth in HW bottled water
Shift from carbonates to bottled water
Natural mineral water dominates
No fortified/functional products yet
Forecast performance
Table 25 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 26 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 27 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 28 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005
Table 29 NH Natural Mineral Water – Still: Brand Rankings 2005
Table 30 NH Spring Water – Still: Brand Rankings 2005
Table 31 NH Natural Mineral Water – Carbonated: Brand Rankings 2005
Table 32 NH Spring Water – Carbonated: Brand Rankings 2005
Table 33 Flavoured Bottled Water – BFY Reduced Sugar: Brand Rankings 2005
7.3 NEW PRODUCT DEVELOPMENTS
Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.4 PRICING STRATEGIES
Summary 9 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Strong growth in sport drinks
Table 34 Retail Sales of Sports Drinks: Value 2002-2005
Table 35 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 36 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 37 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 38 Sports Drinks – Fortified/functional: Brand Rankings 2005
8.2 ENERGY DRINKS
Table 39 Retail Sales of Energy Drinks: Value 2002-2005
Table 40 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 41 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 42 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 43 Energy Drinks – Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 ELIXIRS
Table 44 Retail Sales of Elixirs by Health and Wellness Category: Value 2002-2005
Table 45 Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2002-2005
Table 46 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
Table 47 Forecast Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2005-2010
Table 48 Elixirs – Fortified/functional: Brand Rankings 2005
Summary 11 Health and Wellness Elixirs: New Product Launches 2004/2005
8.4 CONCENTRATES
Table 49 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 50 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 51 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 52 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 53 Concentrates – Organic: Brand Rankings 2005
Table 54 Concentrates – BFY Reduced Sugar: Brand Rankings 2005
Summary 12 Health and Wellness Concentrates: New Product Launches 2004/2005
8.5 RTD TEA
Table 55 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 56 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 57 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 58 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 59 RTD Tea – BFY Reduced Sugar: Brand Rankings 2005
Table 60 NH Green RTD Tea: Brand Rankings 2005
Summary 13 Health and Wellness RTD Tea: New Product Launches 2004/2005
8.6 RTD COFFEE
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Continued HW growth
Organic hot drinks dominates
Table 61 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 62 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
9.3 RETAIL DISTRIBUTION
Retail distribution trends
9.4 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.5 FORECAST MARKET PERFORMANCE
Forecast headlines
Stronger growth as organic hot drinks performs well
Table 63 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 64 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Continued but slower growth
HW coffee remains small compared to standard coffee
Only two HW categories
No demand for BFY reduced caffeine
Forecast performance
Table 65 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 66 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 67 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 68 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Summary 14 Health and Wellness Coffee: Major Players 2004/2005
Table 69 Fresh Coffee – Organic: Brand Rankings 2005
Table 70 Fresh Coffee – BFY Reduced Caffeine: Brand Rankings 2005
Table 71 Instant Coffee – Organic: Brand Rankings 2005
Table 72 Instant Coffee – BFY Reduced Caffeine: Brand Rankings 2005
10.3 NEW PRODUCT DEVELOPMENTS
Summary 15 Health and Wellness Coffee: New Product Launches 2004/2005
10.4 PRICING STRATEGIES
Summary 16 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW tea continues to develop positively
More green and fruit/herbal tea and less black tea
Strong growth of organic tea
NH tea dominates
Continued future HW growth
Table 73 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 74 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 75 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 76 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Summary 17 Health and Wellness Tea: Major Players 2004/2005
Table 77 Black Tea – Organic: Brand Rankings 2005
Table 78 Black Tea – BFY Reduced Caffeine: Brand Rankings 2005
Table 79 Green Tea – Organic: Brand Rankings 2005
Table 80 NH Green Tea: Brand Rankings 2005
Table 81 NH Herbal Tea: Brand Rankings 2005
11.3 NEW PRODUCT DEVELOPMENTS
Summary 18 Health and Wellness Tea: New Product Launches 2004/2005
11.4 PRICING STRATEGIES
Summary 19 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY