Health and Wellness Beverages in Thailand
Euromonitor International's Health and Wellness Beverages in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 12 | Tables: 96 | Publication date: Jan 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
HW beverages experience strong growth with valid demand
Green tea fever boosts HW beverages development
Naturally healthy grows best with enhanced detoxification diets
Diversified price positioning within HW beverages
Progressive economic development to support better living standard
3. MARKET BACKGROUND
3.1 LEGISLATION
Labelling on Imported Food Products
3.2 LIFESTYLES
3.3 BEVERAGES CONSUMPTION HABITS
3.4 OBESITY RATES
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
Growing health awareness boosts demand for HW soft drinks
Green tea’s victory induces reform
Fortified/functional leads with enhanced beauty awareness
Naturally healthy grows best with the demand to turn back to nature
HW soft drinks to boost growth for overall soft drinks
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
4.3 KEY FUNCTIONAL INGREDIENTS
Calcium
Green tea
Oatmeal, whole grains, whole wheat: common ingredients signifying high fibre
Omega-3
Vitamins
Collagen
L-Carnitine
Amino acid
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Strong economic development expected to contribute to substantial growth in HW soft drinks
Unhealthy living to boost demand for detoxifying diets
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW carbonates witnessed mild growth in 2005
Health and beauty awareness causes certain demand for low-sugar carbonates
BFY reduced sugar growth hindered by anti-artificial ingredients trend
Pepsi: preferred taste with stronger distribution network
Different product perceptions cause combined effects on growth for BFY reduced sugar
Forecast performance
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Sermsuk PCL
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
5.4 PRICING STRATEGIES
Summary 2 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Growth fell slightly due to unpackaged freshly squeezed fruit juice booming
Popularity of homemade fruit juice lessens demand for packaged fruit juice
Fortified/functional claims create unique selling points for packaged fruit/vegetable juice
Tipco takes lead in fortified/functional fruit/vegetable juice
Naturally healthy 100% juice has strong growth in the premium segment
Fortified/functional is actively used as HW claim in every price platform
BFY reduced sugar set to experience the best growth in low-price product platform
Forecast performance
Table 10 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 12 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Tipco Foods Co Ltd
Summary 3 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 14 100% juice - Fortified/functional: Brand Rankings 2005
Table 15 NH 100% Juice: Brand Rankings 2005
Table 16 Nectars (25-99% juice) - Fortified/functional: Brand Rankings 2005
Table 17 Nectars (25-99% juice) - BFY Reduced Sugar: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
Collagen
L-carnitine
Amino acid
Calcium
Vitamins
6.4 NEW PRODUCT DEVELOPMENTS
Summary 4 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Summary 5 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Growth accelerates for HW bottled water
Rising health awareness boosts demand for bottled water
Naturally healthy spring water has greatest growth from low base
Mont Fluer leads in naturally healthy spring water as the only key local player
Naturally healthy mineral water does well due to low product price
Carbonated naturally healthy mineral water expected to grow from low base
Forecast performance
Table 18 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 19 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 20 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 21 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Boon Rawd Brewery Co Ltd
Summary 6 Health and Wellness Bottled Water: Major Players 2004/2005
Table 22 NH Natural Mineral Water - Still: Brand Rankings 2005
Table 23 NH Spring Water - Still: Brand Rankings 2005
Table 24 NH Natural Mineral Water - Carbonated: Brand Rankings 2005
7.3 KEY FUNCTIONAL INGREDIENTS
7.4 NEW PRODUCT DEVELOPMENTS
Summary 7 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 PRICING STRATEGIES
Summary 8 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Sport drinks sees fine growth with increased health awareness
Sponsor stays dominant in sport drinks
Sport marketing to boost product awareness without new product development
Table 25 Retail Sales of Sports Drinks: Value 2002-2005
Table 26 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 27 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 28 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 29 Sports drinks - Fortified/functional: Brand Rankings 2005
Summary 9 Health and Wellness Sports Drinks: New Product Launches 2004/2005
8.2 ENERGY DRINKS
Sluggish growth for energy drinks
Product re-positioning: the only way to out from market saturation
Stronger focus on new product packaging than new product development
Table 30 Retail Sales of Energy Drinks Category: Value 2002-2005
Table 31 Retail Sales of Energy Drinks Category: % Value Growth 2002-2005
Table 32 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 33 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 34 Energy drinks - Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 ELIXIRS
Summary 11 Health and Wellness Elixirs: New Product Launches 2004/2005
8.4 CONCENTRATES
Table 35 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 36 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 37 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 38 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 39 Concentrates - Fortified/functional: Brand Rankings 2005
8.5 RTD TEA
Table 40 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 41 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 42 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 43 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 44 RTD tea - BFY Reduced sugar: Brand Rankings 2005
Table 45 NH Green RTD tea: Brand Rankings 2005
Table 46 NH Other RTD tea: Brand Rankings 2005
Summary 12 Health and Wellness RTD Tea: New Product Launches 2004/2005
8.6 RTD COFFEE
Table 47 Retail Sales of RTD Coffee by Health and Wellness Category: Value 2002-2005
Table 48 Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 49 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: Value 2005-2010
Table 50 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2005-2010
Summary 13 Health and Wellness RTD Coffee: New Product Launches 2004/2005
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Demand boosted by rising health awareness caused by RTD green tea boom
RTD green tea boom created strong HW trend on both ends
Fortified/functional remains dominant
Naturally healthy grows with hidden demand to get back to nature
Table 51 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 52 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
9.3 KEY FUNCTIONAL INGREDIENTS
Calcium
Green tea
Vitamins
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Forecast headlines
HW growth to boost growth for overall hot drinks
BFY expected to witness the greatest growth from a low base
Off-trade growth anticipated to depend on on-trade success
Table 53 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 54 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
HW coffee is on the rise with enhanced health awareness
Food service coffee promotes education regarding decaffeinated coffee
Fear of ageing drives substantial growth in BFY reduced caffeine
Nestlé remains dominant, though Moccona is a major contestant
BFY reduced caffeine experiences good growth from a low base
Forecast performance
Table 55 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 56 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 57 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 58 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Nestlé (Thailand) Ltd
Summary 14 Health and Wellness Coffee: Major Players 2004/2005
Table 59 Fresh coffee - BFY Reduced caffeine: Brand Rankings 2005
Table 60 Instant coffee - BFY Reduced caffeine: Brand Rankings 2005
10.3 KEY FUNCTIONAL INGREDIENTS
10.4 NEW PRODUCT DEVELOPMENTS
Summary 15 Health and Wellness Coffee: New Product Launches 2004/2005
10.5 PRICING STRATEGIES
Summary 16 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Rising demand caused by rising health awareness
Overall tea boosted by green tea craze
Booming detoxifying diets generates demand for naturally healthy fruit/herbal tea
Two leading brands in two separate categories
Green tea craze cultivates green tea drinking culture
Fruit/herbal tea goes niche while green tea goes mass
Enhanced health and well-being awareness predicted to yield strong growth for herbal tea
Forecast performance
Table 61 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 62 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 63 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 64 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Green Tea Ltd Part
Summary 17 Health and Wellness Tea: Major Players 2004/2005
Table 65 NH Green Tea: Brand Rankings 2005
Table 66 NH Herbal Tea: Brand Rankings 2005
Table 67 NH Other Tea: Brand Rankings 2005
11.3 KEY FUNCTIONAL INGREDIENTS
Green tea
Camomile tea
Peppermint tea
Tamarind tea
Safflower tea
11.4 NEW PRODUCT DEVELOPMENTS
Summary 18 Health and Wellness Tea: New Product Launches 2004/2005
11.5 PRICING STRATEGIES
Summary 19 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Growth accelerates despite saturation
Enhanced health awareness boosts demand for healthy drinks
Fortified/functional malt-based hot drinks to defend market share from dairy
Ovaltine grows vertically in fortified/functional malt-based hot drinks
Fortified/functional malt-based hot drinks to drive forecast growth
Table 68 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 69 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 70 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 71 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
AB Food & Beverages Thailand Ltd
Summary 20 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 72 Malt-based Hot Drinks - Fortified/functional: Brand Rankings 2005
Table 73 Malt-based Hot Drinks - BFY Reduced fat: Brand Rankings 2005
Table 74 Other Plant-based Hot Drinks - Fortified/functional: Brand Rankings 2005
Table 75 NH Other Plant-based Hot Drinks: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
Calcium
Vitamins
Oatmeal, whole grains, whole wheat: common ingredients signify high fibre
12.4 NEW PRODUCT DEVELOPMENTS
Summary 21 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005