Health and Wellness Beverages in the Netherlands
Euromonitor International's Health and Wellness Beverages in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 12 | Tables: 111 | Publication date: Sep 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by beverages sector; Breakdown by health and wellness category
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Low-calorie drinks booming business
Switch from carbonates to sports and energy drinks
Bottled water shows strong performance
Healthy growth for organic soft drinks
Naturally healthy dominates in HW hot drinks
3. MARKET BACKGROUND
3.1 LEGISLATION
National legislation
EU legislation
3.2 LIFESTYLES
Fairly healthy population
The impact of health personnel shortages
New system of health insurance in 2006
Dutch more concerned about health and wellness
Significantly higher use of medication
One third of population suffers from depression
3.3 BEVERAGES CONSUMPTION HABITS
Health and wellness major drivers of consumer behaviour
The Dutch love a cup of tea
The Senseo revolution
RTD chocolate drinks more popular than instant drinks
3.4 OBESITY RATES
Government concerned about obesity
Table 1 Overweight Dutch Population 2002-2004
3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 MARKET PERFORMANCE
2005 headlines
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 3 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Low-calorie drinks booming business
Healthy growth for organic soft drinks
Dutch consumer not interested in reduced caffeine
Switch from carbonates to sports and energy drinks
Bottled water shows strong performance
4.3 KEY FUNCTIONAL INGREDIENTS
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Health concerns continue to impact heavily on sales of soft drinks
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 5 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Reduced sugar
Reduced caffeine
Combination
Forecast performance
Table 6 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 7 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 9 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 10 Cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
Table 11 Cola Carbonates – BFY Reduced Caffeine: Brand Rankings 2005
Table 12 Cola Carbonates – BFY Combination: Brand Rankings 2005
Table 13 Non-cola Carbonates – BFY Reduced Sugar: Brand Rankings 2005
5.3 KEY FUNCTIONAL INGREDIENTS
5.4 NEW PRODUCT DEVELOPMENTS
Summary 2 Health and Wellness Carbonates: New Product Launches 2004/2005
5.5 PRICING STRATEGIES
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Organic
Fortified/functional
Reduced sugar
Naturally healthy 100% juice
Forecast performance
Table 14 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 15 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 16 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 17 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 COMPANY AND BRAND ANALYSIS
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 18 100% Juice – Organic: Brand Rankings 2005
Table 19 100% Juice – Fortified/functional: Brand Rankings 2005
Table 20 NH 100% Juice: Brand Rankings 2005
Table 21 Nectars (25-99% juice) – Organic: Brand Rankings 2005
Table 22 Nectars (25-99% juice) – Fortified/functional: Brand Rankings 2005
Table 23 Nectars (25-99% juice) – BFY Reduced Sugar: Brand Rankings 2005
Table 24 NH Nectars – Cranberry Juice: Brand Rankings 2005
Table 25 Juice Drinks (up to 24% juice) – Fortified/functional: Brand Rankings 2005
Table 26 Juice Drinks (up to 24% juice) – BFY Reduced Sugar: Brand Rankings 2005
6.3 KEY FUNCTIONAL INGREDIENTS
6.4 NEW PRODUCT DEVELOPMENTS
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 PRICING STRATEGIES
Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Fortified/functional
BFY reduced sugar flavoured water
Naturally healthy
Natural Mineral water shows good performance
Spring water insignificant
Forecast performance
Table 27 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 28 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 29 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 30 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 COMPANY AND BRAND ANALYSIS
Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005
Table 31 Bottled Water – Fortified/functional: Brand Rankings 2005
Table 32 NH Natural Mineral Water – Still: Brand Rankings 2005
Table 33 NH Spring Water – Still: Brand Rankings 2005
Table 34 NH Natural Mineral Water – Carbonated: Brand Rankings 2005
Table 35 NH Spring Water – Carbonated: Brand Rankings 2005
Table 36 Flavoured Bottled Water – BFY Reduced Sugar: Brand Rankings 2005
7.3 KEY FUNCTIONAL INGREDIENTS
7.4 NEW PRODUCT DEVELOPMENTS
Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 PRICING STRATEGIES
Summary 9 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 SPORTS DRINKS
Table 37 Retail Sales of Sports Drinks: Value 2002-2005
Table 38 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 39 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 40 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 41 Sports Drinks – Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Sports Drinks: New Product Launches 2004/2005
8.2 ENERGY DRINKS
Energy drinks main driver of growth
Table 42 Retail Sales of Energy Drinks: Value 2002-2005
Table 43 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 44 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 45 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 46 Energy Drinks – Fortified/functional: Brand Rankings 2005
Summary 11 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 ELIXIRS
Elixirs remains small
Table 47 Retail Sales of Elixirs by Health and Wellness Category: Value 2002-2005
Table 48 Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2002-2005
Table 49 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
Table 50 Forecast Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2005-2010
Table 51 Elixirs – Fortified/functional: Brand Rankings 2005
8.4 CONCENTRATES
Table 52 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 53 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 54 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 55 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 56 Concentrates – Organic: Brand Rankings 2005
Table 57 Concentrates – Fortified/functional: Brand Rankings 2005
Table 58 Concentrates – BFY Reduced Sugar: Brand Rankings 2005
Summary 12 Health and Wellness Concentrates: New Product Launches 2004/2005
8.5 RTD TEA
Table 59 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 60 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 61 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 62 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 63 RTD Tea – BFY Reduced Sugar: Brand Rankings 2005
Table 64 NH Green RTD Tea: Brand Rankings 2005
8.6 RTD COFFEE
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 MARKET PERFORMANCE
2005 headlines
Limited interest in HW hot drinks
Table 65 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 66 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 KEY TRENDS AND DEVELOPMENTS
Pods drive growth of coffee
Organic and fair trade go hand in hand
9.3 KEY FUNCTIONAL INGREDIENTS
9.4 RETAIL DISTRIBUTION
Retail distribution trends
9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
9.6 FORECAST MARKET PERFORMANCE
Forecast headlines
Table 67 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 68 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Organic
Reduced caffeine
Forecast performance
Table 69 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 70 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 71 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 72 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 COMPANY AND BRAND ANALYSIS
Summary 13 Health and Wellness Coffee: Major Players 2004/2005
Table 73 Fresh Coffee – Organic: Brand Rankings 2005
Table 74 Fresh Coffee – BFY Reduced Caffeine: Brand Rankings 2005
Table 75 Instant Coffee – BFY Reduced Caffeine: Brand Rankings 2005
10.3 KEY FUNCTIONAL INGREDIENTS
10.4 NEW PRODUCT DEVELOPMENTS
Summary 14 Health and Wellness Coffee: New Product Launches 2004/2005
10.5 PRICING STRATEGIES
Summary 15 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 TEA BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Organic
Naturally healthy
Forecast performance
Table 76 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 77 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 78 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 79 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 COMPANY AND BRAND ANALYSIS
Summary 16 Health and Wellness Tea: Major Players 2004/2005
Table 80 Black Tea – Organic: Brand Rankings 2005
Table 81 Green Tea – Organic: Brand Rankings 2005
Table 82 NH Green Tea: Brand Rankings 2005
Table 83 NH Herbal Tea: Brand Rankings 2005
11.3 KEY FUNCTIONAL INGREDIENTS
11.4 NEW PRODUCT DEVELOPMENTS
Summary 17 Health and Wellness Tea: New Product Launches 2004/2005
11.5 PRICING STRATEGIES
Summary 18 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS CATEGORY
2005 headlines
Organic
Fortified/functional
Reduced sugar
Reduced fat
Naturally healthy
Forecast performance
Table 84 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 85 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 86 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 87 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 COMPANY AND BRAND ANALYSIS
Summary 19 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 88 Chocolate-based Flavoured Powder Drinks – Fortified/functional: Brand Rankings 2005
Table 89 Chocolate-based Flavoured Powder Drinks – BFY Reduced Sugar: Brand Rankings 2005
Table 90 Non-chocolate-based Flavoured Powder Drinks – Fortified/functional: Brand Rankings 2005
12.3 KEY FUNCTIONAL INGREDIENTS
12.4 NEW PRODUCT DEVELOPMENTS
Summary 20 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
12.5 PRICING STRATEGIES
Summary 21 Pricing: Standard vs HW Other Hot Drinks 2005