Health and Wellness Healthcare in Austria

Euromonitor International's Health and Wellness Healthcare in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

1. EXECUTIVE SUMMARY

Herbal/traditional products drive sales due to a longer flu and cold season

Increasingly hectic lifestyles drive demand for calming and sleeping products

Dietary supplements also push sales

Low-fat products cannibalise meal replacement product sales

2. MARKET BACKGROUND

2.1 NATIONAL LEGISLATION

Vitamins’ and dietary supplements’ classification

2.2 EU LEGISLATION

EU directive on food supplements

Narrow focus forces products off the shelves

Highly contested limits

Challenge to the Directive

EU herbal regulations

2.3 ADVERTISING

2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE

2.5 ALTERNATIVE THERAPY

Homeopathy

2.6 DIET PROGRAMMES

2.7 LOCAL PRODUCTS

2.8 RETAIL DISTRIBUTION

Chemists/pharmacies push vitamins and dietary supplement and can successfully stabilise share

Chemists/pharmacies stabilises its leading position for herbal/traditional products

Direct sales still negligible overall, but a significant distribution channel for slimming products

3. VITAMINS AND DIETARY SUPPLEMENTS

3.1 SECTOR PERFORMANCE

2005 headlines

Forecast performance

Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005

Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005

Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010

Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010

3.2 VITAMINS PERFORMANCE

2005 headlines

Table 5 Sales of Vitamins by Type: Value 2002-2005

Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005

Table 7 Multivitamins Brand Rankings 2005

Table 8 Single Vitamins Brand Rankings 2005

3.3 DIETARY SUPPLEMENTS PERFORMANCE

2005 headlines

Table 9 Sales of Dietary Supplements by Type: Value 2002-2005

Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005

Table 11 Calcium supplements: Brand Rankings 2005

Table 12 Mineral Supplements: Brand Rankings 2005

Table 13 Cod Liver Oil: Brand Rankings 2005

Table 14 Other Fish Oils: Brand Rankings 2005

Table 15 Garlic: Brand Rankings 2005

Table 16 Ginseng: Brand Rankings 2005

Table 17 Ginkgo Biloba: Brand Rankings 2005

Table 18 Evening Primrose Oil: Brand Rankings 2005

Table 19 Eye Health Supplements: Brand Rankings 2005

Table 20 Co-enzyme Q10: Brand Rankings 2005

Table 21 Other Dietary Supplements: Brand Rankings 2005

Table 22 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005

Table 23 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005

3.4 NEW PRODUCT DEVELOPMENTS

Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004/2005

4. HERBAL/TRADITIONAL PRODUCTS

4.1 SECTOR PERFORMANCE

2005 headlines

Growth accelerates due to a stronger cold season

Herbal calming sleeping products see most dynamic performance

Forecast performance

Table 24 Sales of Herbal/Traditional Products by Sector: Value 2002-2005

Table 25 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005

Table 26 Forecast Sales of Herbal/Traditional Products: Value 2005-2010

Table 27 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010

4.2 COMPANY AND BRAND ANALYSIS

Summary 2 Herbal/Traditional Products: Major Players 2004/2005

4.3 NEW PRODUCT DEVELOPMENTS

Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005

5. SLIMMING PRODUCTS

5.1 SECTOR PERFORMANCE

2005 headlines

Forecast performance

Table 28 Sales of Slimming Products by Sector: Value 2002-2005

Table 29 Sales of Slimming Products by Sector: % Value Growth 2002-2005

Table 30 Forecast Sales of Slimming Products: Value 2005-2010

Table 31 Forecast Sales of Slimming Products: % Value Growth 2005-2010

Table 32 Meal Replacement Slimming Products % Breakdown by Type 2005

5.2 COMPANY AND BRAND ANALYSIS

Summary 4 Slimming Products: Major Players 2004/2005

Table 33 Slimming Tablets: Brand Rankings 2005

Table 34 Slimming Teas: Brand Rankings 2005

Table 35 Meal Replacement Slimming Products: Brand Rankings 2005

Table 36 Other Slimming Products: Brand Rankings 2005

5.3 NEW PRODUCT DEVELOPMENTS

6. DEFINITIONS