Health and Wellness Healthcare in China
Euromonitor International's Health and Wellness Healthcare in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 6 | Tables: 39 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. EXECUTIVE SUMMARY
HW healthcare products grow on self-medication trends
Vitamins and dietary supplements account for majority of sales
Herbal/traditional products gaining ground
Female consumers drive growth in slimming products
Fast-paced growth to continue over forecast period
2. MARKET BACKGROUND
2.1 NATIONAL LEGISLATION
Summary 1 Functions for Health Food Products Approved by Ministry of Health
2.2 ADVERTISING
2.3 SELF-MEDICATION AND PREVENTATIVE MEDICINE
2.4 ALTERNATIVE THERAPY
2.5 DIET PROGRAMMES
2.6 LOCAL PRODUCTS
2.7 RETAIL DISTRIBUTION
Retailing has more competition
Chainged pharmacists active in private label medication
New regulation on Internet sales of drugs
Direct sales of vitamins and dietary supplements
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 SECTOR PERFORMANCE
Consumers begin to make more rational purchasing decisions
Tonics and bottled nutritive drinks continue to decline
Marketing is key sales driver
Gift buying drives sales through aggressive advertising
Direct sales see strong growth in China due to liberalisation
Me-too strategy is popular in China
Working professionals improving self healthcare awareness
Repackaging a hot topic for vitamins in 2005
Consumer base expands to young professionals
Child-specific vitamins and dietary supplements show slight increase
Forecast performance
Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 VITAMINS PERFORMANCE
Table 5 Sales of Vitamins by Type: Value 2002-2005
Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 7 Multivitamins Brand Rankings 2005
Table 8 Single Vitamins Brand Rankings 2005
3.3 DIETARY SUPPLEMENTS PERFORMANCE
Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 11 Calcium Supplements: Brand Rankings 2005
Table 12 Mineral Supplements: Brand Rankings 2005
Table 13 Cod Liver Oil: Brand Rankings 2005
Table 14 Other Fish Oils: Brand Rankings 2005
Table 15 Garlic: Brand Rankings 2005
Table 16 Ginseng: Brand Rankings 2005
Table 17 Ginkgo Biloba: Brand Rankings 2005
Table 18 Protein Powder: Brand Rankings 2005
Table 19 Royal Jelly: Brand Rankings 2005
Table 20 Other Dietary Supplements: Brand Rankings 2005
Table 21 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005
Table 22 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005
3.4 NEW PRODUCT DEVELOPMENTS
Summary 2 Vitamins and Dietary Supplements: New Product Launches 2004/2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 SECTOR PERFORMANCE
Herbal/traditional products continue to grow due to Chinese consumers’ preferences
Herbal digestive remedies post most dynamic growth
Herbal dietary supplements enjoy high growth
Local manufacturers lead herbal tonics and nutritive drinks
High potential for herbal medicinal teas
Herbal smoking cessation aids grow steadily
Forecast performance
Table 23 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 24 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 25 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 26 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 COMPANY AND BRAND ANALYSIS
Summary 3 Herbal/Traditional Products: Major Players 2004/2005
4.3 NEW PRODUCT DEVELOPMENTS
New format innovations
Summary 4 Herbal/Traditional Products: New Product Launches 2004/2005
5. SLIMMING PRODUCTS
5.1 SECTOR PERFORMANCE
Slimming products see strong growth
Slimming tablets enjoy fastest growth
Safety concerns boost sales of slimming tea
Small but growing: other slimming products
Forecast performance
Table 27 Sales of Slimming Products by Sector: Value 2002-2005
Table 28 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 29 Forecast Sales of Slimming Products: Value 2005-2010
Table 30 Forecast Sales of Slimming Products: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
VT – the representative brand of slimming tablet
Summary 5 Slimming Products: Major Players 2004/2005
Table 31 Slimming Tablets: Brand Rankings 2005
Table 32 Slimming Teas: Brand Rankings 2005
Table 33 Other Slimming Products: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
Various flavours for meal replacement slimming products
Herbal remedies and other slimming products use “safety” selling point
Summary 6 Slimming Products: New Product Launches 2004/2005
6. DEFINITIONS