Health and Wellness Healthcare in Denmark

Euromonitor International's Health and Wellness Healthcare in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

1. EXECUTIVE SUMMARY

Vitamins, mineral supplements, slimming products and undocumented medical benefits

New market entrant to change consumer attitudes towards herbal remedies

Does cough medicine work?

Vitamin-D campaign to boost sales

Desire for a healthier lifestyle reshaping consumption habits

2. MARKET BACKGROUND

2.1 NATIONAL LEGISLATION

Classification of vitamins/dietary supplements and slimming products

2.2 EU LEGISLATION

EU directive on food supplements

Narrow focus forces products off the shelves

Highly contested limits

Challenge to the Directive

EU herbal regulations

2.3 ADVERTISING

2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE

2.5 ALTERNATIVE THERAPY

2.6 DIET PROGRAMMES

2.7 LOCAL PRODUCTS

2.8 RETAIL DISTRIBUTION

Tighter control of internet distribution

3. VITAMINS AND DIETARY SUPPLEMENTS

3.1 SECTOR PERFORMANCE

2005 headlines

Growth recorded for 2005

Changing consumption patterns?

Increased problems with the marketing of health and wellness products

Tightened control of vitamins and mineral supplements

Forecast performance

Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005

Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005

Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010

Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010

3.2 VITAMINS PERFORMANCE

2005 headlines

Vitamin D campaign to boost sales

“Expensive” vitamins a waste of money

Table 5 Sales of Vitamins by Type: Value 2002-2005

Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005

Table 7 Multivitamins Brand Rankings 2005

Table 8 Single Vitamins Brand Rankings 2005

3.3 DIETARY SUPPLEMENTS PERFORMANCE

2005 headlines

Steady decrease in glucosamine sales

Ginkgo Biloba

Fish oils sales driven by consumer awareness of perceived health benefits

Table 9 Sales of Dietary Supplements by Type: Value 2002-2005

Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005

Table 11 Calcium Supplements: Brand Rankings 2005

Table 12 Mineral Supplements: Brand Rankings 2005

Table 13 Cod Liver Oil: Brand Rankings 2005

Table 14 Other Fish Oils: Brand Rankings 2005

Table 15 Garlic: Brand Rankings 2005

Table 16 Ginseng: Brand Rankings 2005

Table 17 Ginkgo Biloba: Brand Rankings 2005

Table 18 Evening Primrose Oil: Brand Rankings 2005

Table 19 Echinacea: Brand Rankings 2005

Table 20 St John's Wort: Brand Rankings 2005

Table 21 Probiotic Supplements: Brand Rankings 2005

Table 22 Eye Health Supplements: Brand Rankings 2005

Table 23 Royal Jelly: Brand Rankings 2005

Table 24 Co-enzyme Q10: Brand Rankings 2005

Table 25 Glucosamine: Brand Rankings 2005

Table 26 Other Dietary Supplements: Brand Rankings 2005

Table 27 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005

Table 28 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005

3.4 NEW PRODUCT DEVELOPMENTS

Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004/2005

4. HERBAL/TRADITIONAL PRODUCTS

4.1 SECTOR PERFORMANCE

2005 headlines

New market entrant seeking to change Danish attitudes towards herbal remedies

Danish consumer attitudes to herbal medicines

Negligible market for herbal smoking cessation aids

Does cough medicine work?

Forecast performance

Table 29 Sales of Herbal/Traditional Products by Sector: Value 2002-2005

Table 30 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005

Table 31 Forecast Sales of Herbal/Traditional Products: Value 2005-2010

Table 32 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010

4.2 COMPANY AND BRAND ANALYSIS

Summary 2 Herbal/Traditional Products: Major Players 2004/2005

4.3 NEW PRODUCT DEVELOPMENTS

Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005

5. SLIMMING PRODUCTS

5.1 SECTOR PERFORMANCE

2005 headlines

Weight is a national preoccupation

Slimming products gain consumer confidence

Sales propelled by new products

Danish Consumer Council advises against the use of slimming patches

Limited demand for slimming creams and teas

Forecast performance

Table 33 Sales of Slimming Products by Sector: Value 2002-2005

Table 34 Sales of Slimming Products by Sector: % Value Growth 2002-2005

Table 35 Forecast Sales of Slimming Products: Value 2005-2010

Table 36 Forecast Sales of Slimming Products: % Value Growth 2005-2010

Table 37 Meal Replacement Slimming Products % Breakdown by Type 2005

5.2 COMPANY AND BRAND ANALYSIS

Summary 4 Slimming Products: Major Players 2004/2005

Table 38 Meal Replacement Slimming Products: Brand Rankings 2005

5.3 NEW PRODUCT DEVELOPMENTS

Summary 5 Slimming Products: New Product Launches 2004/2005

6. DEFINITIONS

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