Health and Wellness Healthcare in Finland
Euromonitor International's Health and Wellness Healthcare in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 6 | Tables: 44 | Publication date: Dec 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. EXECUTIVE SUMMARY
New herbal analgesic patch boosts sales
Herbal laxatives drive digestive remedies
Functional foods erode sales of vitamins and dietary supplements
Young females positive towards herbal remedies
2. MARKET BACKGROUND
2.1 NATIONAL LEGISLATION
Vitamins classified as either “OTC medicines” or “health products”
2.2 EU LEGISLATION
EU directive on food supplements
Narrow focus forces products off the shelves
Highly contested limits
Challenge to the Directive
EU herbal regulations
2.3 ADVERTISING
Legislative changes
Advertising by pharmaceutical companies and chemists/pharmacies permitted
Information required in advertising
Comparative advertising is permitted
2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE
Health trend continues to be strong
Growing consumer awareness
Future dependent on marketing and information campaigns
2.5 ALTERNATIVE THERAPY
2.6 DIET PROGRAMMES
2.7 LOCAL PRODUCTS
2.8 RETAIL DISTRIBUTION
OTC “medicines” only sold via chemists/pharmacies
OTC “health products” can be sold in health shops
Internet sales of vitamins and dietary supplements
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 SECTOR PERFORMANCE
2005 headlines
Sluggish growth as competition from functional foods increases
Debate whether products represent unnecessary consumption or preventive medicine
Tonics and bottled nutritive drinks boosted by modern image
Multivitamins taking sales from single vitamins
Low base boosts child-specific products
Sales of echinacea grow following increasing familiarity
Omega 3 exception on declining fish oils range
Unfamiliar niche supplements
Ferrosan most trusted in vitamins and dietary supplements
Many brands earns Orion second place in vitamins and dietary supplements
Forecast performance
Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 VITAMINS PERFORMANCE
2005 headlines
Single vitamins suffers due to competitoin from multivitamins
Multivitamins most dynamic overall
Multivitamins has the greatest impact on sales of vitamin C
Smaller packages add value to the industry
Ferrosan well trusted
Multi-Tabs Neo a modern classic
Sana-Sol and Ascorbin takes Orion into second position
OTC private label products only found in vitamins
Table 5 Sales of Vitamins by Type: Value 2002-2005
Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 7 Multivitamins Brand Rankings 2005
Table 8 Single Vitamins Brand Rankings 2005
3.3 DIETARY SUPPLEMENTS PERFORMANCE
2005 headlines
Calcium supplements and echinacea boost sales
High level of lactose intolerance in Finland
Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 11 Calcium supplements: Brand Rankings 2005
Table 12 Mineral supplements: Brand Rankings 2005
Table 13 Cod liver oil: Brand Rankings 2005
Table 14 Other fish oils: Brand Rankings 2005
Table 15 Garlic: Brand Rankings 2005
Table 16 Ginseng: Brand Rankings 2005
Table 17 Ginkgo biloba: Brand Rankings 2005
Table 18 Evening primrose oil: Brand Rankings 2005
Table 19 Echinacea: Brand Rankings 2005
Table 20 St John's wort: Brand Rankings 2005
Table 21 Probiotic supplements: Brand Rankings 2005
Table 22 Eye health supplements: Brand Rankings 2005
Table 23 Co-enzyme Q10: Brand Rankings 2005
Table 24 Other dietary supplements: Brand Rankings 2005
Table 25 Tonics and bottled nutritive drinks: Brand Rankings 2005
Table 26 Child-specific vitamins and dietary supplements: Brand Rankings 2005
3.4 NEW PRODUCT DEVELOPMENTS
Towards specialisation
Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004/2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 SECTOR PERFORMANCE
2005 headlines
Scepticism results in low-level demand
Tiger Balm Laastari – Finland’s first topical analgesics patch
Herbal laxatives important in sales of digestive remedies
Scepticism results in declining demand for herbal cough, cold and allergy remedies
All calming and sleeping products are herbal
Scepticism results in lethargic sales forecast
New formats boost herbal analgesics
Table 27 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 28 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 29 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 30 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 COMPANY AND BRAND ANALYSIS
Valrian and Relana compete for the lead
Tiger Balm well trusted
Summary 2 Herbal/Traditional Products: Major Players 2004/2005
4.3 NEW PRODUCT DEVELOPMENTS
Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005
5. SLIMMING PRODUCTS
5.1 SECTOR PERFORMANCE
2005 headlines
Hunt for products to reduce weight
Obesity increasing in Finland
Young professional females opt for slimming teas
Criticism hampers slimming tablets
Steady growth but consumer base will remain small
Table 31 Sales of Slimming Products by Sector: Value 2002-2005
Table 32 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 33 Forecast Sales of Slimming Products: Value 2005-2010
Table 34 Forecast Sales of Slimming Products: % Value Growth 2005-2010
Table 35 Meal Replacement Slimming Products % Breakdown by Type 2005
5.2 COMPANY AND BRAND ANALYSIS
Bio Vita in the lead
Summary 4 Slimming Products: Major Players 2004/2005
Table 36 Slimming tablets: Brand Rankings 2005
Table 37 Slimming teas: Brand Rankings 2005
Table 38 Meal replacement slimming products: Brand Rankings 2005
Table 39 Other slimming products: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
Summary 5 Slimming Products: New Product Launches 2004/2005
6. DEFINITIONS