Health and Wellness Healthcare in Germany
Euromonitor International's Health and Wellness Healthcare in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 6 | Tables: 47 | Publication date: Nov 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. EXECUTIVE SUMMARY
Vitamins and dietary supplements – a positive year
Drugstores and private label
Meal replacement products are competing with low-fat products
Oldies want to stay fit and healthy
Stressed Germans need to calm down
2. MARKET BACKGROUND
2.1 NATIONAL LEGISLATION
Longstanding, proven criteria in Germany
Vitamins and minerals are either medicines or foodstuffs
EU legislation versus German bureaucracy – the 2005 solution
2.2 EU LEGISLATION
EU legislation
2.3 ADVERTISING
Advertising expenditure increased in 2005
2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE
Self-medication continues to increase
2.5 ALTERNATIVE THERAPY
Traditional remedies very popular in Germany
Homoeopathy – history
Does it work?
Sales figures are no placebos
The emergence of collaborative healthcare
Virtually all homoeopathic medicines lose reimbursement status
2.6 DIET PROGRAMMES
Obesity is a significant issue in Germany
“Nutrition and Exercise” and “5 per Day”
Overweight Germans need many diets
Weight Watchers very popular in Germany
2.7 LOCAL PRODUCTS
Small domestic manufacturers
2.8 RETAIL DISTRIBUTION
Vitamins and dietary supplements – distribution remains stable
Herbal traditional products
Slimming products – pharmacies/drugstores remain dominant, but in decline
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 SECTOR PERFORMANCE
2005 headlines
Delistings in 2004 and the EU Conference on product regulations in 2005 lead to market confidence
Combination products, ginkgo biloba and mineral supplements enjoy strong growth
Private label wins out
Niche market targets and the generation 50+ approach
Distribution remains stable
Forecast performance – niche market development and combination formulas
Age, lifestyle and the continuation of the wellness trend the key factors driving growth
Target group products
Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 VITAMINS PERFORMANCE
Sales of multivitamins level out – development is towards increased segmentation
Overall decline in single vitamins in 2005
Table 5 Sales of Vitamins by Type: Value 2002-2005
Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 7 Multivitamins Brand Rankings 2005
Table 8 Single Vitamins Brand Rankings 2005
3.3 DIETARY SUPPLEMENTS PERFORMANCE
2005 is an excellent year for niche products, mineral supplements and fish oils
GMG and new marketing strategies benefit sales of several dietary supplements
The success of “other” fish oils
Growth in sales of combination products
Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 11 Dietary Supplements by Positioning: % Retail Value Analysis 2005
Table 12 Calcium Supplements: Brand Rankings 2005
Table 13 Mineral Supplements: Brand Rankings 2005
Table 14 Cod Liver Oil: Brand Rankings 2005
Table 15 Other Fish Oils: Brand Rankings 2005
Table 16 Garlic: Brand Rankings 2005
Table 17 Ginseng: Brand Rankings 2005
Table 18 Ginkgo Biloba: Brand Rankings 2005
Table 19 Evening Primrose Oil: Brand Rankings 2005
Table 20 Echinacea: Brand Rankings 2005
Table 21 St. John’s Wort: Brand Rankings 2005
Table 22 Probiotic Supplements: Brand Rankings 2005
Table 23 Eye Health Supplements: Brand Rankings 2005
Table 24 Other Dietary Supplements: Brand Rankings 2005
Table 25 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005
Table 26 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005
3.4 NEW PRODUCT DEVELOPMENTS
No water required
Phytamins
Combination products and “one product for everything”
High doses
Summary 1 Vitamins and Dietary Supplements: New Product Launches 2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 SECTOR PERFORMANCE
Herbal products popular in Germany
However, herbal products are affected negatively by German healthcare reform
Stable shares for OTC herbal products
Products affected by the GMG and EU regulations
Cough, cold and allergy (hay fever) remedies sector has largest herbal share
The success of a herb: Umckaloabo
Herbal/traditional digestive remedies
Medicinal teas
Herbal calming and sleeping products
Herbal smoking cessation aids
Forecast performance – Moderate growth expected for herbal products
Dietary supplements and medicinal teas benefit from the health and wellness trend
Stressed consumers look for relaxation
Table 27 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 28 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 29 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 30 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 COMPANY AND BRAND ANALYSIS
Abtei – the all-rounder
Tetesept – OTC and bath products
Bad Heilbrunner – the tea brand and major player
Private label
Summary 2 Herbal/Traditional Products: Major Players 2005
Summary 3 Abtei Case Study: Summary
Summary 4 Tetesept Case Study: Summary
Summary 5 Bad Heilbrunner Case Study: Summary
4.3 NEW PRODUCT DEVELOPMENTS
Private label becomes a major player
Summary 6 Herbal/Traditional Products: New Product Launches 2005
5. SLIMMING PRODUCTS
5.1 SECTOR PERFORMANCE
2005 headlines
Out of touch with modern trends
OTC slimming tablets
Slimming tea growth continues
Other slimming products establish place in market and see new developments
Meal replacement slimming products - sluggish in all areas
“Wellness” offers best hope
Beyond slimming
Tablets, tea and other slimming products expected to grow slightly
Table 31 Sales of Slimming Products by Sector: Value 2002-2005
Table 32 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 33 Forecast Sales of Slimming Products: Value 2005-2010
Table 34 Forecast Sales of Slimming Products: % Value Growth 2005-2010
Table 35 Slimming Products % Breakdown by Type 2005
5.2 COMPANY AND BRAND ANALYSIS
Leading pack sees share eroded
Recatol Algin
Slimtabs
Bad Heilbrunner Fastentee
Summary 7 Slimming Products: Major Players 2005
Table 36 Slimming Tablets: Brand Rankings 2005
Table 37 Slimming Teas: Brand Rankings 2005
Table 38 Meal Replacement Slimming Products: Brand Rankings 2005
Table 39 Other Slimming Products: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
No significant launches in meal replacement products
New launches in slimming teas and drinks
Summary 8 Slimming Products: New Product Launches 2005
6. DEFINITIONS