Health and Wellness Healthcare in Greece
Euromonitor International's Health and Wellness Healthcare in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 6 | Tables: 39 | Publication date: Jan 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. EXECUTIVE SUMMARY
Consumers shift towards herbal products such as Q10, Ginseng, St John’s wort and Ginkgo biloba as they become more informed about their specific benefits
HW market remains underdeveloped despite gradual expansion
Vitamins and dietary supplements is the largest sector
Herbal/traditional products develops gradually
Market negligible for slimming products
2. MARKET BACKGROUND
2.1 NATIONAL LEGISLATION
2.2 EU LEGISLATION
EU directive on food supplements
Narrow focus forces products off the shelves
Highly contested limits
Challenge to the Directive
EU herbal regulations
2.3 ADVERTISING
2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE
Self-medication is common amongst Greeks
2.5 ALTERNATIVE THERAPY
2.6 DIET PROGRAMMES
2.7 LOCAL PRODUCTS
2.8 RETAIL DISTRIBUTION
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 SECTOR PERFORMANCE
2005 headlines
Stable and modest performance for vitamins and dietary supplements as sector’s maturity hinders a more dynamic development
The impact of the 2004 Olympic Games doping scandals negatively affected 2005 sales
Similar performance for all VDS categories with dietary supplements and tonics and nutritive drinks being marginally faster growing
Child-specific VDS remained stagnant as paediatricians do not recommend them
Self-medication is common amongst Greeks
Ageing population favours sales
Licencing tricks and options
Pharmacies offer companies a huge distribution channel
VDS sector is highly fragmented with international companies having an important presence
Forecast performance
Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 VITAMINS PERFORMANCE
2005 headlines
Stagnancy in a mature market
Multivitamins remains dominant
Occasional intake of single vitamins
Vitamin C performs best as consumers are more familiar with its benefits
Gerolymatos SA leads
Table 5 Sales of Vitamins by Type: Value 2002-2005
Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 7 Multivitamins Brand Rankings 2005
Table 8 Single Vitamins Brand Rankings 2005
3.3 DIETARY SUPPLEMENTS PERFORMANCE
2005 headlines
Similar performance in 2005 for dietary supplements due to maturity
Mineral supplements remains the largest category
Developing smaller product categories are the best performers favoured by consumers’ increasing information on their benefits
Other dietary supplements grows further as the combined benefits offered attract more consumers
Products which target specific nutritional needs and medical conditions lead sales
Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 11 Calcium supplements: Brand Rankings 2005
Table 12 Mineral Supplements: Brand Rankings 2005
Table 13 Cod Liver Oil: Brand Rankings 2005
Table 14 Other Fish Oils: Brand Rankings 2005
Table 15 Garlic: Brand Rankings 2005
Table 16 Ginseng: Brand Rankings 2005
Table 17 Ginkgo Biloba: Brand Rankings 2005
Table 18 Evening Primrose Oil: Brand Rankings 2005
Table 19 Echinacea: Brand Rankings 2005
Table 20 St John's Wort: Brand Rankings 2005
Table 21 Eye Health Supplements: Brand Rankings 2005
Table 22 Royal Jelly: Brand Rankings 2005
Table 23 Co-enzyme Q10: Brand Rankings 2005
Table 24 Other Dietary Supplements: Brand Rankings 2005
Table 25 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005
Table 26 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005
3.4 NEW PRODUCT DEVELOPMENTS
Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004/2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 SECTOR PERFORMANCE
2005 headlines
Steady performance of herbal/traditional products
Herbal calming and sleeping products is the best performing category
Forecast performance
Table 27 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 28 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 29 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 30 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 COMPANY AND BRAND ANALYSIS
Summary 2 Herbal/Traditional Products: Major Players 2004/2005
4.3 NEW PRODUCT DEVELOPMENTS
Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005
5. SLIMMING PRODUCTS
5.1 SECTOR PERFORMANCE
2005 headlines
Meal replacement products still underdeveloped
Attempt to gain consumer trust
Marketing and seasonality
Restricted to pharmacy and special food/fitness store channels
Forecast peformance
Table 31 Sales of Slimming Products by Sector: Value 2002-2005
Table 32 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 33 Forecast Sales of Slimming Products: Value 2005-2010
Table 34 Forecast Sales of Slimming Products: % Value Growth 2005-2010
Table 35 Slimming Tablets: Brand Rankings 2005
Table 36 Slimming Teas: Brand Rankings 2005
6. DEFINITIONS