Health and Wellness Healthcare in Hungary
Euromonitor International's Health and Wellness Healthcare in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 6 | Tables: 42 | Publication date: Jan 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. EXECUTIVE SUMMARY
Self-medication – driver of growth
Wellness and spa – new trend in the market
Béres Drops – one of the best-selling brands in healthcare market
Herbal remedies – new renessaince
Everything that promises weight loss is marketable
2. MARKET BACKGROUND
2.1 NATIONAL LEGISLATION
2.2 EU LEGISLATION
EU directive on food supplements
Narrow focus forces products off the shelves
Highly contested limits
Challenge to the Directive
EU herbal regulations
2.3 ADVERTISING
2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE
Self-medication – growing interest
Unhealthy habits
Table 1 Nutrient Consumption, Daily Average Quantity per Capita, 2000-2003
2.5 ALTERNATIVE THERAPY
Traditional Chinese healing, manual therapy and neutral therapy – acknowledged by the Hungarian Academy of Sciences
Wellness and spa – coherent categories in Hungary
2.6 DIET PROGRAMMES
2.7 LOCAL PRODUCTS
2.8 RETAIL DISTRIBUTION
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 SECTOR PERFORMANCE
2005 headlines
Intensive promotion underpins above-average growth
Self-medication concept strengthens demand
Green tea craze due to health consciousness
Pickwick drives green tea sales
Important convenience factor
Béres - more than a brand
Pharmavit’s Plusssz – a long story
New positioning strategy
Dietary supplements – Change in legislation makes it difficult to track the market
Registration change brings numerous new products to market
Internet sales of vitamins and dietary supplements
Direct sellers offer several herbal products
Forecast performance
Table 2 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 3 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 5 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 VITAMINS PERFORMANCE
2005 headlines
Another good year for vitamins
Table 6 Sales of Vitamins by Type: Value 2002-2005
Table 7 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 8 Multivitamins Brand Rankings 2005
Table 9 Single Vitamins Brand Rankings 2005
3.3 DIETARY SUPPLEMENTS PERFORMANCE
2005 headlines
Strong performance continues
Table 10 Sales of Dietary Supplements by Type: Value 2002-2005
Table 11 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 12 Calcium supplements: Brand Rankings 2005
Table 13 Mineral Supplements: Brand Rankings 2005
Table 14 Cod Liver Oil: Brand Rankings 2005
Table 15 Other Fish Oils: Brand Rankings 2005
Table 16 Garlic: Brand Rankings 2005
Table 17 Ginseng: Brand Rankings 2005
Table 18 Ginkgo Biloba: Brand Rankings 2005
Table 19 Evening Primrose Oil: Brand Rankings 2005
Table 20 Echinacea: Brand Rankings 2005
Table 21 St John's Wort: Brand Rankings 2005
Table 22 Eye Health Supplements: Brand Rankings 2005
Table 23 Royal Jelly: Brand Rankings 2005
Table 24 Co-enzyme Q10: Brand Rankings 2005
Table 25 Glucosamine: Brand Rankings 2005
Table 26 Other Dietary Supplements: Brand Rankings 2005
Table 27 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005
3.4 NEW PRODUCT DEVELOPMENTS
Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004-2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 SECTOR PERFORMANCE
2005 headlines
Another year of double-digit growth
Herbal tea gains new importance
Busy Hungarians dream of relax and good night’s rest
Dietary supplements – herbal is more trusted
Herbal remedies are traditionally preferred
Forecast performance
Table 28 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 29 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 30 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 31 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 COMPANY AND BRAND ANALYSIS
Herbária – leader in herbal teas
Dietary supplements
Summary 2 Herbal/Traditional Products: Major Players 2004/2005
4.3 NEW PRODUCT DEVELOPMENTS
Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005
5. SLIMMING PRODUCTS
5.1 SECTOR PERFORMANCE
2005 headlines
Another year of strong growth despite some scandals
Housewifes are considered to be the core target group
Slimming tablets still dominate and are the fastest growing
Metabol – the story
“Hungary is in the grip of Norbi Update fever”
Forecast performance
Table 32 Sales of Slimming Products by Sector: Value 2002-2005
Table 33 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 34 Forecast Sales of Slimming Products: Value 2005-2010
Table 35 Forecast Sales of Slimming Products: % Value Growth 2005-2010
Table 36 Meal Replacement Slimming Products % Breakdown by Type 2005
5.2 COMPANY AND BRAND ANALYSIS
Summary 4 Slimming Products: Major Players 2004/2005
Table 37 Meal Replacement Slimming Products: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
Summary 5 Slimming Products: New Product Launches 2004/2005
6. DEFINITIONS