Health and Wellness Healthcare in Japan

Euromonitor International's Health and Wellness Healthcare in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

1. EXECUTIVE SUMMARY

Economic performance and changing consumer lifestyles stimulate growth

Prevention better than cure

New herbal categories and ingredients to come

Vitamins and dietary supplements generate large sales

Future growth

2. MARKET BACKGROUND

2.1 NATIONAL LEGISLATION

Pharmaceutical administration in Japan

Classifications

Registration

Labelling and package inserts

Labelling concerning precautions for use

Labelling of quasi-drugs

Foods for Specified Health Uses (FOSHU)

Registration for FOSHU

Labelling

2.2 ADVERTISING

2.3 SELF-MEDICATION AND PREVENTATIVE MEDICINE

Consumer awareness

2.4 ALTERNATIVE THERAPY

The world of kampo

Craniosacral therapy

Homeopathy

Aromatherapy

Acupuncture and moxibustion

2.5 DIET PROGRAMMES

Diet programmes in Japan

Guidance from manufacturers

Fitness centres

Yoga

2.6 LOCAL PRODUCTS

2.7 RETAIL DISTRIBUTION

Distribution channels

Direct selling grows

Drugstores and pharmacies perform well

Insignificant others

3. VITAMINS AND DIETARY SUPPLEMENTS

3.1 SECTOR PERFORMANCE

Engine of growth in 2005

Decline of tonics and bottled nutritive drinks continues

Taisho maintains first place

Direct sales maintain high share

Forecast performance

New entries from different industries can be expected

New Japanese refrigerators to reduce growth of vitamin C?

New formats might appear

Ageing population will contribute to the growth

Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005

Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005

Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010

Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010

3.2 VITAMINS PERFORMANCE

Healthy growth for vitamins

Multivitamins remains star performer

Not much change in vitamin shares

Table 5 Sales of Vitamins by Type: Value 2002-2005

Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005

Table 7 Multivitamins Brand Rankings 2005

Table 8 Single Vitamins Brand Rankings 2005

3.3 DIETARY SUPPLEMENTS PERFORMANCE

Healthy value growth demonstrated

Co-enzyme Q10 continues to see high demand

Amino Collagen from Meiji Seika Co Ltd sees high demand among Japanese females

Eye supplements see healthy growth

Table 9 Sales of Dietary Supplements by Type: Value 2002-2005

Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005

Table 11 Calcium Supplements: Brand Rankings 2005

Table 12 Mineral Supplements: Brand Rankings 2005

Table 13 Cod Liver Oil: Brand Rankings 2005

Table 14 Other Fish Oils: Brand Rankings 2005

Table 15 Garlic: Brand Rankings 2005

Table 16 Ginseng: Brand Rankings 2005

Table 17 Ginkgo Biloba: Brand Rankings 2005

Table 18 Evening Primrose Oil: Brand Rankings 2005

Table 19 Echinacea: Brand Rankings 2005

Table 20 St. John’s Wort: Brand Rankings 2005

Table 21 Protein Powder: Brand Rankings 2005

Table 22 Probiotic Supplements: Brand Rankings 2005

Table 23 Eye Health: Brand Rankings 2005

Table 24 Royal Jelly: Brand Rankings 2005

Table 25 Co-enzyme Q10: Brand Rankings 2005

Table 26 Glucosamine: Brand Rankings 2005

Table 27 Other Dietary Supplements: Brand Rankings 2005

Table 28 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005

Table 29 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005

3.4 NEW PRODUCT DEVELOPMENTS

a-lipoic acid now on shelves

Supplement made from sake lees

Confectionary-like medicines – chewable

Brand extension still the norm

Summary 1 Vitamins and Dietary Supplements: New Product Launches 2005-2006

4. HERBAL/TRADITIONAL PRODUCTS

4.1 SECTOR PERFORMANCE

Limited but getting better

Can preference for health promotion help sales?

Thanks to the weather

Affected by new regulations

New developments for current categories

Marketing efforts

Alternative products a threat

Forecast performance

Table 30 Sales of Herbal/Traditional Products by Sector: Value 2002-2005

Table 31 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005

Table 32 Forecast Sales of Herbal/Traditional Products: Value 2005-2010

Table 33 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010

4.2 COMPANY AND BRAND ANALYSIS

Tsumura, a leading Japanese kampo manufacturer

Herbalife – a strong foreigner

Where cosmetics, confectionary manufacturers and small players go

Summary 2 Herbal/Traditional Products: Major Players 2004-2006

4.3 NEW PRODUCT DEVELOPMENTS

Herbal digestive remedies

Various ingredients to come

Summary 3 Herbal/Traditional Products: New Product Launches 2004-2006

5. SLIMMING PRODUCTS

5.1 SECTOR PERFORMANCE

Slim but growing

Slimming tablets dominate sales

Teas and meal replacement grow

Influences from medical devices

Forecast performance

Table 34 Sales of Slimming Products by Sector: Value 2002-2005

Table 35 Sales of Slimming Products by Sector: % Value Growth 2002-2005

Table 36 Forecast Sales of Slimming Products: Value 2005-2010

Table 37 Forecast Sales of Slimming Products: % Value Growth 2005-2010

Table 38 Slimming Products % Breakdown by Type 2005

5.2 COMPANY AND BRAND ANALYSIS

Manufacturers from different background

Famous meal replacement slimming product brands

Summary 4 Slimming Products: Major Players 2004-2005

Table 39 Slimming Tablets: Brand Rankings 2005

Table 40 Slimming Teas: Brand Rankings 2005

Table 41 Meal Replacement Slimming Products: Brand Rankings 2005

Table 42 Other Slimming Products: Brand Rankings 2005

5.3 NEW PRODUCT DEVELOPMENTS

Taste-oriented

Many new fat-burning slimming tablets

Summary 5 Slimming Products: New Product Launches 2004-2006

6. DEFINITIONS

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