Health and Wellness Healthcare in Norway

Euromonitor International's Health and Wellness Healthcare in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

1. EXECUTIVE SUMMARY

Interest in dieting grows as Norwegian waistlines expand

Good eating habits and exercise are basic requirements for good health

Herbal/traditional products most dynamic

Ginkgo biloba – fastest growing dietary supplement

Slimming tablets – a large grey area

Internet – an increasingly important distribution channel

Continued growth forecast

2. MARKET BACKGROUND

2.1 NATIONAL LEGISLATION

2.2 ADVERTISING

2.3 PACKAGING AND LABELLING

2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE

2.5 ALTERNATIVE THERAPY

2.6 DIET PROGRAMMES

2.7 LOCAL PRODUCTS

2.8 RETAIL DISTRIBUTION

3. VITAMINS AND DIETARY SUPPLEMENTS

3.1 SECTOR PERFORMANCE

2005 headlines

Strong growth in large range

Dietary supplements saw the fastest growth

Many Norwegians consume large amounts of vitamins and dietary supplements

Prices rise but not number of consumers

Sunkost – the largest on-line retailer

Strong media focus on vitamins and dietary supplements during 2005

Health officials and GPs recommend vitamins and dietary supplements

Despite slight declines, Nycomed and Peter Möller continue to be the leading players

Important launches for Peter Möller

Negligivle sales of chlorella, and chromium while glucosamine became rx during 2005

Tonics and bottled nutritive drinks enjoys dynamic growth

Child-specific vitamins and dietary supplements

Forecast performance

Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005

Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005

Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010

Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010

3.2 VITAMINS PERFORMANCE

Dynamic growth in important range

Multivitamins – the fastest growing range

Single vitamins shows dynamic growth

Vitamins for specific needs especially popular among women

Nycomed the strongest player

Table 5 Sales of Vitamins by Type: Value 2002-2005

Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005

Table 7 Multivitamins Brand Rankings 2005

Table 8 Single Vitamins Brand Rankings 2005

3.3 DIETARY SUPPLEMENTS PERFORMANCE

Strong overall growth

Ginkgo biloba enjoys rapid growth

Peter Möller increases consumer confidence in Omega-3

Winter months and unhealthy living stimulate growth in dietary supplements

Popularity of organic food stimulates healthier living

Niche products including ginger and tranebær become popular

Consumers seek specific products for particular needs

Peter Møller leads in the large dietary supplements range

Table 9 Sales of Dietary Supplements by Type: Value 2002-2005

Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005

Table 11 Calcium supplements: Brand Rankings 2005

Table 12 Mineral supplements: Brand Rankings 2005

Table 13 Cod liver oil: Brand Rankings 2005

Table 14 Other fish oils: Brand Rankings 2005

Table 15 Garlic: Brand Rankings 2005

Table 16 Ginseng: Brand Rankings 2005

Table 17 Ginkgo biloba: Brand Rankings 2005

Table 18 Evening primrose oil: Brand Rankings 2005

Table 19 Echinacea: Brand Rankings 2005

Table 20 St John's wort: Brand Rankings 2005

Table 21 Royal jelly: Brand Rankings 2005

Table 22 Co-enzyme Q10: Brand Rankings 2005

Table 23 Other dietary supplements: Brand Rankings 2005

Table 24 Tonics and bottled nutritive drinks: Brand Rankings 2005

Table 25 Child-specific vitamins and dietary supplements: Brand Rankings 2005

3.4 NEW PRODUCT DEVELOPMENTS

Successful launches for Peter Möller

Child-specific vitamins and dietary supplements given some attention

Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004-2005

4. HERBAL/TRADITIONAL PRODUCTS

4.1 SECTOR PERFORMANCE

2005 headlines

Strong overall growth

Herbal topical analgesics – small but growing niche

Ginkgo biloba demonstrates the most rapid growth

Turnover for herbal remedies boosted by massive media focus

Strong growth due to hightened awareness through the media

Herbal cough, cold and allergy (hay fever) remedies popular in Norway

Herbal digestive remedies sees strong growth

Forecast performance

Table 26 Sales of Herbal/Traditional Products by Sector: Value 2002-2005

Table 27 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005

Table 28 Forecast Sales of Herbal/Traditional Products: Value 2005-2010

Table 29 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010

4.2 COMPANY AND BRAND ANALYSIS

Summary 2 Herbal/Traditional Products: Major Players 2004/2005

4.3 NEW PRODUCT DEVELOPMENTS

Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005

5. SLIMMING PRODUCTS

5.1 SECTOR PERFORMANCE

2005 headlines

Dynamic growth for slimming products

Strong growth for meal replacement slimming products

Extensive media coverage promotes sales of slimming products

Slimming tablets – a grey area

Forecast performance

Table 30 Sales of Slimming Products by Sector: Value 2002-2005

Table 31 Sales of Slimming Products by Sector: % Value Growth 2002-2005

Table 32 Forecast Sales of Slimming Products: Value 2005-2010

Table 33 Forecast Sales of Slimming Products: % Value Growth 2005-2010

Table 34 Meal Replacement Slimming Products % Breakdown by Type 2005

5.2 COMPANY AND BRAND ANALYSIS

Summary 4 Slimming Products: Major Players 2004/2005

Table 35 Slimming tablets: Brand Rankings 2005

Table 36 Slimming teas: Brand Rankings 2005

Table 37 Meal replacement slimming products: Brand Rankings 2005

Table 38 Other slimming products: Brand Rankings 2005

5.3 NEW PRODUCT DEVELOPMENTS

Summary 5 Slimming Products: New Product Launches 2004/2005

6. DEFINITIONS

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