Health and Wellness Healthcare in Poland

Euromonitor International's Health and Wellness Healthcare in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

1. EXECUTIVE SUMMARY

Healthy, natural issue in fashion

Slimming products still going strong

Non-pharmacy channels boost health and wellness healthcare sales

Figura – slimming tea by Herbapol Lublin leads

2. MARKET BACKGROUND

2.1 NATIONAL LEGISLATION

2.2 EU LEGISLATION

EU directive on food supplements

Narrow focus forces products off the shelves

Highly contested limits

Challenge to the Directive

EU herbal regulations

2.3 ADVERTISING

2.4 SELF-MEDICATION AND PREVENTATIVE MEDICINE

2.5 ALTERNATIVE THERAPY

2.6 DIET PROGRAMMES

2.7 LOCAL PRODUCTS

2.8 RETAIL DISTRIBUTION

3. VITAMINS AND DIETARY SUPPLEMENTS

3.1 SECTOR PERFORMANCE

2005 headlines

Vitamins and dietary supplements experience modest improvement

Spectacular sales growth of fish oils

Companies’ ranking unchanged – market fragmented

Year of glucosamine

Hangover pills to regulate alcohol metabolism – new product

3.2 FORECAST PERFORMANCE

More diversification expected in dietary supplements

Child-specific vitamins and dietary supplements slows down despite comsumer education

Evening primrose oil – chance for growth

Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005

Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005

Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010

Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010

3.3 VITAMINS PERFORMANCE

2005 headlines

Poor performance of multivitamins due to variety of more specific dietary supplements and single vitamins

Vitamin C still stages strong performance

Future for Vitamin E as a successful anti-ageing factor

Table 5 Sales of Vitamins by Type: Value 2002-2005

Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005

Table 7 Multivitamins Brand Rankings 2005

Table 8 Single Vitamins Brand Rankings 2005

3.4 DIETARY SUPPLEMENTS PERFORMANCE

2005 headlines

Dietary supplement still performing well

More specific targeting necessary for changing demographics

Glucosamine the fastest growing subsector

Table 9 Sales of Dietary Supplements by Type: Value 2002-2005

Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005

Table 11 Calcium Supplements: Brand Rankings 2005

Table 12 Mineral Supplements: Brand Rankings 2005

Table 13 Cod Liver Oil: Brand Rankings 2005

Table 14 Other Fish Oils: Brand Rankings 2005

Table 15 Garlic: Brand Rankings 2005

Table 16 Ginseng: Brand Rankings 2005

Table 17 Ginkgo Biloba: Brand Rankings 2005

Table 18 Evening Primrose Oil: Brand Rankings 2005

Table 19 Echinacea: Brand Rankings 2005

Table 20 St John's Wort: Brand Rankings 2005

Table 21 Probiotic Supplements: Brand Rankings 2005

Table 22 Eye Health Supplements: Brand Rankings 2005

Table 23 Royal Jelly: Brand Rankings 2005

Table 24 Co-enzyme Q10: Brand Rankings 2005

Table 25 Glucosamine: Brand Rankings 2005

Table 26 Other Dietary Supplements: Brand Rankings 2005

Table 27 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005

Table 28 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005

3.5 NEW PRODUCT DEVELOPMENTS

Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004/2005

4. HERBAL/TRADITIONAL PRODUCTS

4.1 SECTOR PERFORMANCE

2005 headlines

Further growth of herbal/traditional products

Natural aspect becomes important

Herbal digestive remedies and herbal cough, cold and allergy (hay fever) remedies show the largest growth

Tymianek i Podbial is the most popular brand

4.2 FORECAST PERFORMANCE

An emphasis on health continues

Herbal digestive remedies boosts sales of herbal/traditional products

Table 29 Sales of Herbal/Traditional Products by Sector: Value 2002-2005

Table 30 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005

Table 31 Forecast Sales of Herbal/Traditional Products: Value 2005-2010

Table 32 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010

4.3 COMPANY AND BRAND ANALYSIS

Summary 2 Herbal/Traditional Products: Major Players 2004/2005

4.4 NEW PRODUCT DEVELOPMENTS

Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005

5. SLIMMING PRODUCTS

5.1 SECTOR PERFORMANCE

2005 headlines

Boom in slimming products

Slimming tablets drives growth due to convenience of use

Slimming teas – psychologically addictive – so still on the rise

Chromium and apple vinegar the most commonly used

5.2 FORECAST PERFORMANCE

Growth potential remains

Slimming tablets leads growth

Natural products gain in popularity

Table 33 Sales of Slimming Products by Sector: Value 2002-2005

Table 34 Sales of Slimming Products by Sector: % Value Growth 2002-2005

Table 35 Forecast Sales of Slimming Products: Value 2005-2010

Table 36 Forecast Sales of Slimming Products: % Value Growth 2005-2010

5.3 COMPANY AND BRAND ANALYSIS

Summary 4 Slimming Products: Major Players 2004/2005

Table 37 Slimming Tablets: Brand Rankings 2005

Table 38 Slimming Teas: Brand Rankings 2005

5.4 NEW PRODUCT DEVELOPMENTS

Summary 5 Slimming Products: New Product Launches 2004/2005

6. DEFINITIONS

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