Health and Wellness Healthcare in Taiwan
Euromonitor International's Health and Wellness Healthcare in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 6 | Tables: 31 | Publication date: Nov 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
1. EXECUTIVE SUMMARY
Self-medication expected to fuel growth
Convenience stores fuel performance of bottled nutritive drinks
Slimming craze continues to sweep Taiwan
Growth in herbal products slows
2. MARKET BACKGROUND
2.1 NATIONAL LEGISLATION
Three-tiered system
Labelling and packaging requirements
Food safety concerns
2.2 ADVERTISING
Health Food Control law to regulate advertising and promotion
Government keeps a close watch on slimming advertisements
2.3 SELF-MEDICATION AND PREVENTATIVE MEDICINE
Self-medication encouraged by government
Health conscious Taiwanese support preventative methods
2.4 ALTERNATIVE THERAPY
Long-existent acupuncture and Chinese medicinal cures
Taiwanese are adventurous in terms of healthcare treatments
Prevailing aromatherapy
Emerging homeopathy
Passion for yoga
Eating healthily
2.5 DIET PROGRAMMES
Slimming clinics win consumers’ trust
Direct sales hold weight loss competition
2.6 LOCAL PRODUCTS
Uni-president’s “my health diary”
Many come-and-go slimming products from local producers
2.7 RETAIL DISTRIBUTION
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 SECTOR PERFORMANCE
Bad economy limits premium market performance
Beauty boosters make tonics and bottled nutritive drinks the best performer
Chicken essences see premium variants
Poisoning incident involving Paolyta Bullwild brand raises concern
Shares of Whisbih and Paolyta B fall
Market fragmented in dietary supplements
Vitamins experiences moderate growth
Strong growth in child-specific products generated from small base
Vitamins and dietary supplements: a market created by marketers?
Popular ingredients
Active local players strengthen cooperation with retailers
New players launch monthly packages rather than weekly
Internet plays an emerging role
Forecast performance
Growth trend to slow
Looser Health Food Control Law likely to fuel performance
Direct sales to peak in 2006?
Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 VITAMINS PERFORMANCE
Vitamins performance
Single vitamins hurt by warning reports
DHC launched new single vitamins
Retail experienced a change as convenience stores rise
Bayer strongly promoted Supradyn
Table 5 Sales of Vitamins by Type: Value 2002-2005
Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 7 Multivitamins Brand Rankings 2005
Table 8 Single Vitamins Brand Rankings 2005
3.3 DIETARY SUPPLEMENTS PERFORMANCE
Slightly better performance due to new product innovation and bird flu scare
Other supplements lead the sales
Immune system boosters key sales driver
Calcium supplements hurt by growing functional food
Product innovation meets changing consumer preference
Mood promoters not common in Taiwan
Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 11 Calcium Supplements: Brand Rankings 2005
Table 12 Mineral Supplements: Brand Rankings 2005
Table 13 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005
Table 14 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005
3.4 NEW PRODUCT DEVELOPMENTS
Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004-2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 SECTOR PERFORMANCE
2005 headlines
Health conscious Taiwanese show preference for “natural” products
Demand for herbal cough, cold and allergy remedies increases
Herbal digestive remedies grows thanks to BNHI’s new regulations
Taiwanese consumers’ love for healthy drinks facilitates development in herbal tonics and bottled nutritive drinks
Love of tea limits growth of calming and sleeping products
Forecast performance
Herbal tonics and bottled nutritive drinks shows potential
Table 15 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 16 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 17 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 18 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 COMPANY AND BRAND ANALYSIS
Summary 2 Herbal/traditional Products: Major Players 2004/5
Brand case studies
Summary 3 Green Oil Case Study: Summary
Summary 4 Sun Ten Case Study
4.3 NEW PRODUCT DEVELOPMENTS
Summary 5 Herbal/traditional Products: New Product Launches 2005
5. SLIMMING PRODUCTS
5.1 SECTOR PERFORMANCE
2005 headlines
Taiwanese population becomes more obese
Only two officially permitted slimming products in Rx market
Drug hazard alarm raised by DOH
Manufacturers face strict checks on celebrity-endorsed products
Tablets driven by convenience
Slimming tea challenged by slimming soft drinks
Meal replacement products available mostly via direct sales
Forecast performance
Other slimming options on the rise
Switches of some products expected
Table 19 Sales of Slimming Products by Sector: Value 2002-2005
Table 20 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 21 Forecast Sales of Slimming Products: Value 2005-2010
Table 22 Forecast Sales of Slimming Products: % Value Growth 2005-2010
5.2 COMPANY AND BRAND ANALYSIS
Fragmented market fluctuates with many come-and-go products
Summary 6 Slimming Products: Major Players 2004/5
La Sort Sheng Ji Company Case Study
Table 23 Slimming Tablets: Brand Rankings 2005
Table 24 Slimming Teas: Brand Rankings 2005
5.3 NEW PRODUCT DEVELOPMENTS
Summary 7 Slimming Products: New Product Launches 2005
6. DEFINITIONS