Health and Wellness Packaged Food in Germany
Euromonitor International's Health and Wellness Packaged Food in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 131 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by health and wellness category; Breakdown by packaged food sector
Table of contents
HEALTH AND WELLNESS - PACKAGED FOOD IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and wellness products decisive for company performance
Organic widely available
Better-for-you dominates
Private label products gain share
HEALTH AND WELLNESS FOOD – KEY TRENDS AND DEVELOPMENTS
Bright prospects for the health and wellness dairy market
Organic: from niche to mainstream
Obesity discussions drive BFY sales
Growing number of organic suppliers and products
ORGANIC FOOD – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key players and brands
Prospects
BETTER FOR YOU PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key players and brands
Prospects
FORTIFIED/FUNCTIONAL FOOD – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key players and brands
Prospects
MARKET DATA
Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006
Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006
Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011
Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011
Table 5 Packaged Food - H&W: GBO Company Shares 2005
Table 6 Packaged Food - H&W: NBO Company Shares 2005
Table 7 Packaged Food - H&W: Brand Shares 2005
DEFINITIONS
LOCAL COMPANY PROFILES - GERMANY
ALNATURA PRODUKTIONS- & HANDELS GMBH - HEALTH AND WELLNESS - PACKAGED FOOD - GERMANY
Strategic Direction
Key Facts
Summary 1 Alnatura Produktions und Handels GmbH: Key Facts
Summary 2 Alnatura Produktions und Handels GmbH: Operational Indicators
Company Background
Competitive Positioning
CAMPINA GMBH - HEALTH AND WELLNESS - PACKAGED FOOD - GERMANY
Strategic Direction
Key Facts
Summary 3 Campina GmbH & Co KG: Key Facts
Summary 4 Campina GmbH & Co KG: Operational Indicators
Company Background
Competitive Positioning
HIPP GMBH & CO VERTRIEB KG - HEALTH AND WELLNESS - PACKAGED FOOD - GERMANY
Strategic Direction
Key Facts
Summary 5 Hipp GmbH & Co Vertrieb KG: Key Facts
Summary 6 Hipp GmbH & Co Vertrieb KG: Operational Indicators
Company Background
Competitive Positioning
MOLKEREI ALOIS MüLLER GMBH & CO KG - HEALTH AND WELLNESS - PACKAGED FOOD - GERMANY
Strategic Direction
Key Facts
Summary 7 Molkerei Alois Müller GmbH & Co KG: Key Facts
Summary 8 Molkerei Alois Müller GmbH & Co KG: Operational Indicators
Company Background
Competitive Positioning
WRIGLEY GMBH - HEALTH AND WELLNESS - PACKAGED FOOD - GERMANY
Strategic Direction
Key Facts
Summary 9 Wrigley GmbH: Key Facts
Summary 10 Wrigley GmbH: Operational Indicators
Company Background
Competitive Positioning
CONFECTIONERY IN GERMANY
HEADLINES
TRENDS
Health conscious consumers not switching to health and wellness substitutes
Confectionery consumption not replaced by diabetic products
Organic sales good for the long term
Health factors not always diet related
Price positions protect value
Distribution changes create some price pressure
COMPETITIVE LANDSCAPE
PROSPECTS
Change in consumer base key to market development
Growth blockers
Increase in product availability driven by retail reformation
Organic demand set to rise
SECTOR DATA
Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006
Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006
Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011
Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011
Table 12 Confectionery – H&W: Company Shares 2005
Table 13 Confectionery – H&W: Brand Shares 2005
Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006
Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006
Table 16 Sugar Confectionery – Fortified/functional: Key Functional Ingredients % Breakdown 2006
Table 17 Gum – Fortified/functional: Key Functional Ingredients % Breakdown 2006
BAKERY PRODUCTS IN GERMANY
HEADLINES
TRENDS
Organic products may be more important than they appear
Product development based on new grains
Functional developments driven by nutritional additives
Demand for artisanal bread inhibits private label products
Naturally healthy products ingrained in German consumption habits
Allergies help sales
German consumers less price sensitive for bread and bakery
COMPETITIVE LANDSCAPE
Bakery environment remains unconsolidated
Product development drives sales
Distribution underdeveloped
Diabetic products in decline
Varieties proliferate in non-bread products
PROSPECTS
Growth inhibited by fragmentation
Dietary changes rather than product switches may limit growth
External growth drivers
SECTOR DATA
Table 18 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006
Table 19 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006
Table 20 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011
Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011
Table 22 Bakery Products – H&W: Company Shares 2005
Table 23 Bakery Products – H&W: Brand Shares 2005
Table 24 Bread – Fortified/functional: Key Functional Ingredients % Breakdown 2006
Table 25 Biscuits – Fortified/functional: Key Functional Ingredients % Breakdown 2006
ICE CREAM IN GERMANY
TRENDS
SECTOR DATA
Table 26 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006
Table 27 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006
Table 28 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011
Table 29 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011
Table 30 Ice Cream – H&W: Company Shares 2005
Table 31 Ice Cream – H&W: Brand Shares 2005
DAIRY PRODUCTS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006
Table 33 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006
Table 34 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011
Table 35 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011
Table 36 Dairy Products – H&W: Company Shares 2005
Table 37 Dairy Products – H&W: Brand Shares 2005
Table 38 Standard Fat vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006
Table 39 Standard Fat vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006
Table 40 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006
Table 41 Milk – Fortified/functional: Key Functional Ingredients % Breakdown 2006
Table 42 Yoghurt – Fortified/functional: Key Functional Ingredients % Breakdown 2006
SWEET AND SAVOURY SNACKS IN GERMANY
TRENDS
SECTOR DATA
Table 43 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006
Table 44 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006
Table 45 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011
Table 46 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011
Table 47 Sweet and Savoury Snacks - H&W: Company Shares 2005
Table 48 Sweet and Savoury Snacks - H&W: Brand Shares 2005
SNACK BARS IN GERMANY
TRENDS
International brands
Sport drives sales
5-a-day helps fruit bars
Increased specialisation sustains values
Distributive limitations restrict sales
Naturally healthy bars remain dominant
Performance determined by naturally healthy snack bars
Convenience comes to the fore
SECTOR DATA
Table 49 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006
Table 50 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006
Table 51 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011
Table 52 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011
Table 53 Snack Bars – H&W: Company Shares 2005
Table 54 Snack Bars – H&W: Brand Shares 2005
Table 55 Snack Bars – Fortified/functional: Key Functional Ingredients % Breakdown 2006
READY MEALS IN GERMANY
SECTOR DATA
Table 56 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006
Table 57 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006
Table 58 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011
Table 59 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011
Table 60 Ready Meals - H&W: Company Shares 2005
Table 61 Ready Meals - H&W: Brand Shares 2005
SOUP IN GERMANY
TRENDS
SECTOR DATA
Table 62 Sales of Soup by Health and Wellness Category: Value 2002-2006
Table 63 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006
Table 64 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011
Table 65 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011
Table 66 Soup - H&W: Company Shares 2005
Table 67 Soup - H&W: Brand Shares 2005
PASTA IN GERMANY
TRENDS
SECTOR DATA
Table 68 Sales of Pasta by Health and Wellness Category: Value 2002-2006
Table 69 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006
Table 70 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011
Table 71 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011
Table 72 Pasta - H&W: Company Shares 2005
Table 73 Pasta - H&W: Brand Shares 2005
CANNED/PRESERVED FOOD IN GERMANY
TRENDS
SECTOR DATA
Table 74 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006
Table 75 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006
Table 76 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011
Table 77 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011
Table 78 Canned/preserved Food - H&W: Company Shares 2005
Table 79 Canned/preserved Food - H&W: Brand Shares 2005
FROZEN PROCESSED FOOD IN GERMANY
TRENDS
SECTOR DATA
Table 80 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006
Table 81 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006
Table 82 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011
Table 83 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011
Table 84 Frozen Processed Food - H&W: Company Shares 2005
Table 85 Frozen Processed Food - H&W: Brand Shares 2005
RICE IN GERMANY
TRENDS
SECTOR DATA
Table 86 Sales of Rice Food by Health and Wellness Category: Value 2002-2006
Table 87 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006
Table 88 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011
Table 89 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011
Table 90 Rice - H&W: Company Shares 2005
Table 91 Rice - H&W: Brand Shares 2005
CHILLED PROCESSED FOOD IN GERMANY
TRENDS
SECTOR DATA
Table 92 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006
Table 93 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006
Table 94 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011
Table 95 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011
Table 96 Chilled Processed Food - H&W: Company Shares 2005
Table 97 Chilled Processed Food - H&W: Brand Shares 2005
OILS AND FATS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006
Table 99 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006
Table 100 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011
Table 101 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011
Table 102 Oils and Fats – H&W: Company Shares 2005
Table 103 Oils and Fats – H&W: Brand Shares 2005
SAUCES, DRESSINGS AND CONDIMENTS IN GERMANY
TRENDS
SECTOR DATA
Table 104 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006
Table 105 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006
Table 106 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011
Table 107 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011
Table 108 Sauces, Dressings and Condiments - H&W: Company Shares 2005
Table 109 Sauces, Dressings and Condiments - H&W: Brand Shares 2005
BABY FOOD IN GERMANY
TRENDS
SECTOR DATA
Table 110 Sales of Baby Food by Health and Wellness Category: Value 2002-2006
Table 111 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006
Table 112 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011
Table 113 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011
Table 114 Baby Food – H&W: Company Shares 2005
Table 115 Baby Food – H&W: Brand Shares 2005
SPREADS IN GERMANY
TRENDS
Switch to health and wellness products easily made
Organic sales strong
Potential in reduced fat
Honey benefits from functional image
Expectations defined in part by home cooking
Price pressure limits growth
SECTOR DATA
Table 116 Sales of Spreads by Health and Wellness Category: Value 2002-2006
Table 117 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006
Table 118 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011
Table 119 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011
Table 120 Spreads – H&W: Company Shares 2005
Table 121 Spreads – H&W: Brand Shares 2005