Health and Wellness Packaged Food in Hungary
Euromonitor International's Health and Wellness Packaged Food in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 102 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by health and wellness category; Breakdown by packaged food sector
Table of contents
HEALTH AND WELLNESS - PACKAGED FOOD IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Small but dynamic market
Fitness vs. wellness
Health conscious young adults
Health problems in Hungary – media campaigns
Lack of awareness of healthy food options
HEALTH AND WELLNESS FOOD – KEY TRENDS AND DEVELOPMENTS
The “Norbi Update” phenomenon
“Friend of the Heart” campaign
The price barrier
Too much sugar and salt
ORGANIC FOOD – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key players and brands
Prospects
BETTER FOR YOU PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key players and brands
Prospects
FORTIFIED/FUNCTIONAL FOOD – KEY TRENDS AND DEVELOPMENTS
Legislation
Trends
Key players and brands
Prospects
MARKET DATA
Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006
Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006
Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011
Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011
Table 5 Packaged Food - H&W: GBO Company Shares 2005
Table 6 Packaged Food - H&W: NBO Company Shares 2005
Table 7 Packaged Food - H&W: Brand Shares 2005
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
BIOPONT KFT - HEALTH AND WELLNESS - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Biopont Kft: Key Facts
Summary 2 Biopont Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CORNEXI RT - HEALTH AND WELLNESS - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Cornexi Rt: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DAISYLAND HUNGARY KFT - HEALTH AND WELLNESS - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Daisyland Hungary Kft: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
HIPP KFT - HEALTH AND WELLNESS - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hipp Kft: Key Facts
Summary 6 Hipp Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PISZKEI ÖKO KFT - HEALTH AND WELLNESS - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Piszkei Öko Kft: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006
Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006
Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011
Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011
Table 12 Confectionery – H&W: Company Shares 2005
Table 13 Confectionery – H&W: Brand Shares 2005
Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006
Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006
Table 16 Chocolate Confectionery – Fortified/functional: Key Functional Ingredients % Breakdown 2006
Table 17 Sugar Confectionery – Fortified/functional: Key Functional Ingredients % Breakdown 2006
Table 18 Gum – Fortified/functional: Key Functional Ingredients % Breakdown 2006
BAKERY PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006
Table 20 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006
Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011
Table 22 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011
Table 23 Bakery Products – H&W: Company Shares 2005
Table 24 Bakery Products – H&W: Brand Shares 2005
Table 25 Bread – Fortified/functional: Key Functional Ingredients % Breakdown 2006
ICE CREAM IN HUNGARY
HEADLINES
TRENDS
SECTOR DATA
Table 26 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006
Table 27 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006
Table 28 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011
Table 29 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011
Table 30 Ice Cream – H&W: Company Shares 2005
Table 31 Ice Cream – H&W: Brand Shares 2005
DAIRY PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006
Table 33 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006
Table 34 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011
Table 35 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011
Table 36 Dairy Products – H&W: Company Shares 2005
Table 37 Dairy Products – H&W: Brand Shares 2005
Table 38 Standard Fat Vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006
Table 39 Standard Fat Vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006
Table 40 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006
Table 41 Milk – Fortified/functional: Key Functional Ingredients % Breakdown 2006
Table 42 Yoghurt – Fortified/functional: Key Functional Ingredients % Breakdown 2006
SWEET AND SAVOURY SNACKS IN HUNGARY
TRENDS
SECTOR DATA
Table 43 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006
Table 44 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006
Table 45 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011
Table 46 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011
Table 47 Sweet and Savoury Snacks - H&W: Company Shares 2005
Table 48 Sweet and Savoury Snacks - H&W: Brand Shares 2005
SNACK BARS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006
Table 50 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006
Table 51 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011
Table 52 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011
Table 53 Snack Bars – H&W: Company Shares 2005
Table 54 Snack Bars – H&W: Brand Shares 2005
Table 55 Snack Bars – Fortified/functional: Key Functional Ingredients % Breakdown 2006
SOUP IN HUNGARY
TRENDS
SECTOR DATA
Table 56 Sales of Soup by Health and Wellness Category: Value 2002-2006
Table 57 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006
Table 58 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011
Table 59 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011
Table 60 Soup - H&W: Company Shares 2005
Table 61 Soup - H&W: Brand Shares 2005
PASTA IN HUNGARY
TRENDS
SECTOR DATA
Table 62 Sales of Pasta by Health and Wellness Category: Value 2002-2006
Table 63 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006
Table 64 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011
Table 65 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011
Table 66 Pasta - H&W: Company Shares 2005
Table 67 Pasta - H&W: Brand Shares 2005
NOODLES IN HUNGARY
TRENDS
SECTOR DATA
Table 68 Sales of Noodles by Health and Wellness Category: Value 2002-2006
Table 69 Sales of Noodles by Health and Wellness Category: % Value Growth 2002-2006
Table 70 Forecast Sales of Noodles by Health and Wellness Category: Value 2006-2011
Table 71 Forecast Sales of Noodles by Health and Wellness Category: % Value Growth 2006-2011
OILS AND FATS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006
Table 73 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006
Table 74 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011
Table 75 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011
Table 76 Oils and Fats – H&W: Company Shares 2005
Table 77 Oils and Fats – H&W: Brand Shares 2005
SAUCES, DRESSINGS AND CONDIMENTS IN HUNGARY
TRENDS
SECTOR DATA
Table 78 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006
Table 79 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006
Table 80 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011
Table 81 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011
Table 82 Sauces, Dressings and Condiments - H&W: Company Shares 2005
Table 83 Sauces, Dressings and Condiments - H&W: Brand Shares 2005
BABY FOOD IN HUNGARY
HEADLINES
TRENDS
SECTOR DATA
Table 84 Sales of Baby Food by Health and Wellness Category: Value 2002-2006
Table 85 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006
Table 86 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011
Table 87 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011
Table 88 Baby Food – H&W: Company Shares 2005
Table 89 Baby Food – H&W: Brand Shares 2005
SPREADS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Spreads by Health and Wellness Category: Value 2002-2006
Table 91 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006
Table 92 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011
Table 93 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011
Table 94 Spreads – H&W: Company Shares 2005
Table 95 Spreads – H&W: Brand Shares 2005