Health and Wellness Packaged Food in India
Euromonitor International's Health and Wellness Packaged Food in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 11 | Tables: 88 | Publication date: Sep 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Breakdown by health and wellness category; Breakdown by packaged food sector
Table of contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Health and wellness yet to catch up
Reduced fat milk to provide minimum nutrients
Various products offering fortification and functional benefits
Demand for organic and food intolerance products yet to emerge
Niche categories to drive demand in the forecast period
3. MARKET BACKGROUND
3.1 LEGISLATION
National Legislation
3.2 FORTIFICATION AS STANDARD
Vitamins the most common form of fortification
3.3 LIFESTYLES
3.4 FOOD CULTURE
3.5 OBESITY RATES
3.6 ORGANIC FRESH FOOD
4. HEALTH AND WELLNESS FOOD SALES
4.1 MARKET PERFORMANCE
One quarter of sales for health and wellness
with BFY reduced fat the popular choice
Fortified/functional demand from dairy and
bakery and confectionery
High fibre drives demand for naturally healthy products
Soy witnesses fastest growth
Honey and sour milk drinks traditionally popular
Prices keep consumer interest diminished for organic products
Table 1 Retail Sales of Packaged Food by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2005
4.2 KEY TRENDS AND DEVELOPMENTS
Health and wellness a minor issue
Largest diabetic population but little demand for food intolerance products
Indian government allows sugar-free
4.3 KEY FUNCTIONAL INGREDIENTS
Flavoured powder milk drink fortified with vitamins and minerals
Xylitol popular in gum confectionery
4.4 RETAIL DISTRIBUTION
Retail distribution trends
4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
Retailer activity
Private label trends
4.6 FORECAST MARKET PERFORMANCE
Healthy growth ahead for health and wellness
Steady growth for BFY reduced fat milk
Rising awareness drives growth in soy milk and olive oil
Price a deterrent to sugar-free sales
Food intolerance products to grow with manufacturer push
Food Safety and Standards Act to replace all?
Table 3 Forecast Retail Sales of Packaged Food by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2005-2010
5. CONFECTIONERY
5.1 CONFECTIONERY BY HEALTH AND WELLNESS CATEGORY
Smallest market for health and wellness confectionery in Asia-Pacific
Government permits launch of sugar-free confectionery
Orbit follows Happydent
Happydent Protex Xylitol has first mover advantage
Forecast performance
Table 5 Retail Sales of Confectionery by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Confectionery by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2005-2010
Table 9 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2005
Table 10 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2005
5.2 BRAND ANALYSIS
Perfetti and Wrigley’s take the first plunge
Innovative marketing activities by Perfetti
Table 11 Sugar Confectionery – Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
5.3 KEY FUNCTIONAL INGREDIENTS
Cinnamic Aldehyde vs Xylitol
5.4 NEW PRODUCT DEVELOPMENTS
Health and wellness brands limited to gum
Perfetti takes the lead
Summary 1 Health and Wellness Confectionery: New Product Launches 2004
5.5 PRICING STRATEGIES
Unclear positioning but mass pricing
Indian consumers will pay for novelty in the short term
Summary 2 Pricing: Standard vs HW: Confectionery Products 2005
6. BAKERY PRODUCTS
6.1 BAKERY PRODUCTS BY HEALTH AND WELLNESS CATEGORY
High fibre in high demand across categories
Fortification observed in biscuits
Breakfast cereal demand led by cities
New beginnings in sugar-free breakfast cereals
Wheat Bran not acceptable
Forecast performance
Table 12 Retail Sales of Bakery Products by Health and Wellness Category: Value 2002-2005
Table 13 Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2005
Table 14 Forecast Retail Sales of Bakery Products by Health and Wellness Category: Value 2005-2010
Table 15 Forecast Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2005-2010
6.2 BRAND ANALYSIS
Kellogg’s leads the fortification brigade
Regional brands take to naturally healthier platform
Plain biscuits experiment with health and wellness
Table 16 Bread – High Fibre: Brand Rankings by Health and Wellness Category 2004
Table 17 Biscuits – Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
Table 18 Biscuits – High Fibre: Brand Rankings by Health and Wellness Category 2004
Table 19 Breakfast Cereals – High Fibre: Brand Rankings by Health and Wellness Category 2004
6.3 KEY FUNCTIONAL INGREDIENTS
Vitamin fortification most common
Calcium and iron for anaemic youth
6.4 NEW PRODUCT DEVELOPMENTS
Summary 3 Health and Wellness Bakery Products: New Product Launches 2004
6.5 PRICING STRATEGIES
Summary 4 Pricing: Standard vs HW: Bakery Products 2005
7. DAIRY PRODUCTS
7.1 DAIRY PRODUCTS BY HEALTH AND WELLNESS CATEGORY
Better for you dominates on the back of liquid milk
Fortification popular in flavoured powder milk beverages
Second time lucky for soy milk
Sour milk drinks jostle for shelf space with reduced fat flavoured milk
Milk deficiency drives demand for skimmed milk powder
Forecast performance
Table 20 Retail Sales of Dairy Products by Health and Wellness Category: Value 2002-2005
Table 21 Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2005
Table 22 Forecast Retail Sales of Dairy Products by Health and Wellness Category: Value 2005-2010
Table 23 Forecast Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2005-2010
7.2 BRAND ANALYSIS
Amul leads in health and wellness initiatives
Sofit shows the way to fitness
Repositioning works for Horlicks
Table 24 Milk – BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
Table 25 Flavoured Milk Drinks – BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
Table 26 Soy Milk – Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
Table 27 Powder Milk – BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
Table 28 Flavoured Powder Milk Drinks – Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
7.3 KEY FUNCTIONAL INGREDIENTS
Fortification the key for flavoured powder milk drinks
7.4 NEW PRODUCT DEVELOPMENTS
Flurry of dairy and soya beverage launches
Summary 5 Health and Wellness Dairy Products: New Product Launches 2004-2005
7.5 PRICING STRATEGIES
No premium for health and wellness
The economies of full fat milk
Summary 6 Pricing: Standard vs HW: Dairy Products 2005
8. OILS AND FATS
8.1 OILS AND FATS BY HEALTH AND WELLNESS CATEGORY
Health and wellness trends yet to catch up in oils and fats
Fortification raises its head
Natural is in: olive oil generates interest
Little demand for organic oils
Forecast performance
Table 29 Retail Sales of Oils and Fats by Health and Wellness Category: Value 2002-2005
Table 30 Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2005
Table 31 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: Value 2005-2010
Table 32 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2005-2010
8.2 BRAND ANALYSIS
Fortune fortifies its brand
Sundrop Heart forced to withdraw its advertisement
RR Oomerbhoy develops with Bertolli
Table 33 Olive Oil – Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
8.3 KEY FUNCTIONAL INGREDIENTS
Preference for vitamins A, D and E
8.4 NEW PRODUCT DEVELOPMENTS
Fortification dominates edible oil innovation
Summary 7 Health and Wellness Oils and Fats: New Product Launches 2004/5
8.5 PRICING STRATEGIES
Olive oils the most expensive with premium positioning for blends
Summary 8 Pricing: Standard vs HW: Oils and Fats 2005
9. SWEET AND SAVOURY SNACKS
9.1 SWEET AND SAVOURY SNACKS BY HEALTH AND WELLNESS CATEGORY
A booming market for sweet and savoury snacks
but health and wellness yet to make its mark
Forecast performance
Table 34 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2005
Table 35 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2005
Table 36 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2005-2010
Table 37 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2005-2010
9.2 BRAND ANALYSIS
Anjali Mukerjee diet snacks
9.3 NEW PRODUCT DEVELOPMENTS
9.4 PRICING STRATEGIES
Premium for a healthy choice
Summary 9 Pricing: Standard vs HW: Sweet and Savoury Snacks 2005
10. READY MEALS
10.1 READY MEALS BY HEALTH AND WELLNESS CATEGORY
Ready meals expand fast though healthier versions absent
100% natural, wholesome and no preservatives the watchwords
Forecast performance
Table 38 Retail Sales of Ready Meals by Health and Wellness Category: Value 2002-2005
Table 39 Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2005
Table 40 Forecast Retail Sales of Ready Meals by Health and Wellness Category: Value 2005-2010
Table 41 Forecast Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2005-2010
11. SECTOR SUMMARIES
11.1 SNACK BARS
11.2 SPREADS
Honey leads growth in spreads sector
Naturally healthier options preferred
Market for diabetic jams ripe but a niche
Organic honey make slow beginnings
Forecast performance
Table 42 Retail Sales of Spreads by Health and Wellness Category: Value 2002-2005
Table 43 Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2005
Table 44 Forecast Retail Sales of Spreads by Health and Wellness Category: Value 2005-2010
Table 45 Forecast Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2005-2010
Table 46 Jams and Preserves – BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
Table 47 Honey – Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
11.3 ICE CREAM
Better for you ice cream makes a come back
Fortified/functional ice cream fails to impress
Artisanal outlets also leveraging health trends
Ice creams with natural ingredients rise in popularity
Forecast performance
Table 48 Retail Sales of Ice Cream by Health and Wellness Category: Value 2002-2005
Table 49 Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2005
Table 50 Forecast Retail Sales of Ice Cream by Health and Wellness Category: Value 2005-2010
Table 51 Forecast Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2005-2010
Summary 10 Health and Wellness Ice Cream: New Product Launches 2004
11.4 BABY FOOD
Opportunities in baby food
No premium for health and wellness
Forecast performance
Table 52 Retail Sales of Baby Food by Health and Wellness Category: Value 2002-2005
Table 53 Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2005
Table 54 Forecast Retail Sales of Baby Food by Health and Wellness Category: Value 2005-2010
Table 55 Forecast Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2005-2010
11.5 SAUCES, DRESSINGS AND CONDIMENTS
Light representation of health and wellness
Better for you reduced fat sees demand in niche categories
Organic spices set for exports
Table 56 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2005
Table 57 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2005
Table 58 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2005-2010
Table 59 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2005-2010
11.6 SOUP
Fortification in soups sees little appeal
Better for you variants yet to make an appearance
Table 60 Retail Sales of Soup by Health and Wellness Category: Value 2002-2005
Table 61 Retail Sales of Soup by Health and Wellness Category: % Value Growth 2002-2005
Table 62 Forecast Retail Sales of Soup by Health and Wellness Category: Value 2005-2010
Table 63 Forecast Retail Sales of Soup by Health and Wellness Category: % Value Growth 2005-2010
11.7 NOODLES
Nestlé launches healthy Maggi
Few takers for fortified/functional variants
No/low MSG – the future of healthy noodles?
Table 64 Retail Sales of Pasta by Health and Wellness Category: Value 2002-2005
Table 65 Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2005
Table 66 Forecast Retail Sales of Pasta by Health and Wellness Category: Value 2005-2010
Table 67 Forecast Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2005-2010
Summary 11 Health and Wellness Noodles: New Product Launches 2005
11.8 CANNED/PRESERVED FOOD
Canned/preserved food says no to health and wellness
Better for you reduced fat tuna the only healthy option canned/preserved food
Forecast performance
Table 68 Retail Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2005
Table 69 Retail Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2005
Table 70 Forecast Retail Sales of Canned/preserved Food by Health and Wellness Category: Value 2005-2010
Table 71 Forecast Retail Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2005-2010
11.9 DRIED PROCESSED FOOD
Naturally healthy rice witnesses niche demand
Fortified, better for you and organic rice varieties see little appeal
Forecast performance
Table 72 Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2002-2005
Table 73 Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2002-2005
Table 74 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2005-2010
Table 75 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2005-2010
Table 76 Rice – High Fibre: Brand Rankings by Health and Wellness Category 2004
Summary 12 Health and Wellness Dried Processed Food: New Product Launches 2004