Hot Drinks in Algeria
Euromonitor International's Hot Drinks in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 13 | Publication date: Oct 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Executive summary
Healthy growth of hot drinks due to rising demand
Hot drinks realised good growth in 2005, 11% by value and 7% in volume terms. Growth was primarily due to rising disposable incomes among Algerian households. Value growth exceeded volume growth because most Algerian consumers are now seeking quality and are trading up to higher-priced premium products.
Tea leads growth in value sales
Sales of tea continued to flourish over the review period as a whole, reaching DZD6 billion in 2005. Value sales grew by double digit in that year, while volume sales were lagging behind. Tea continues to enjoy popularity among Algerian consumers as a traditional drink. Most Algerians drink tea three times a day: in the morning, in the afternoon and in the evening. It is also common for it to be served at family gatherings and when entertaining guests. Branded tea sold at retailers and is enjoying growing popularity compared with unbranded products. Producers are also stressing their economy products, in order to broaden their consumer base.
Coffee, a favourite drink in Algeria
In 2005, coffee value sales grew by 10%. Nowadays, there is a general perception that coffee is a daily necessity. Previously it was considered optional.
Coffee's healthy growth stems mainly from the fact that most Algerians are looking for simple products that can be prepared quickly. This shift in attitude was the fruit of a recent marketing strategy launched to promote coffee consumption amongst young people when they get together. International companies introduced new packaging as part of this strategy.
Good performance for other hot drinks
Other hot drinks recorded sales growth in 2005 of 10% by value and 9% by volume. Strong performance was rather due to high prices, as generally consumer still is little familiar with these products. Also, they are not promoted sufficiently, either by advertising or in retail outlets, as healthy, low sugar, or vitamin-added products. Therefore, demand is predicted to continue to come from children.
Table of contents
HOT DRINKS IN ALGERIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Unilever Algeria SPA
Summary 1 Unilever Algeria SPA Operational Indicators 2004
2.4 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: Off-trade Volume 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.5 Retailer Activity and Private Label Trends
2.6 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS