Hot Drinks in Algeria
Euromonitor International's Hot Drinks in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
A nation of coffee drinkers
Algeria’s hot drinks market posted negative growth in 2008 in both volume and value terms, a phenomenon attributable to the continued downturn in coffee sales. While both the tea and other hot drinks sectors continued to display healthy growth, coffee continues to dominate Algerian hot drinks, despite four consecutive years of negative volume growth.
Tea continues to grow
Tea witnessed healthy volume growth in 2008, a reversal of the price increase-related downturn experienced in 2007. Green tea, increasingly appreciated by Algerians due to its health benefits, continues to drive sales and sector growth, both in terms of value and volume. Tea is expected to account for the majority of both volume and value growth in the Algerian hot drinks market over the forecast period.
Domestic companies retain lead over multinational rivals
The Algerian hot drinks market remains highly competitive and fragmented with no one company dominating, despite the well-established presence of several multinational brands, such as Maxwell House, Nescafé, Lipton, Nesquik and Carte Noire. Smaller local companies continue to account for approximately one third of the market. While new brands are frequently launched, many tend to be relatively short-lived in this fiercely competitive market.
Supermarkets increasingly important
While small grocery retailers continues to be the dominant distribution channel for the Algerian hot drinks market, supermarkets became increasingly important over the course of the review period. While this trend tailed off somewhat during 2008, Euromonitor International expects both supermarkets and hypermarkets to progress at the expense of more traditional retailers in the future.
Increasing diversification
Algeria’s recent European Union association agreement and impending World Trade Organisation (WTO) accession are expected to drastically alter the composition of the market as the removal of the country’s trade barriers leads to an increased multinational presence. This, in turn, is expected to usher in increasing product and product-type diversification.
Negative growth predicted
Although the Algerian hot drinks market is expected to register negative volume growth over the forecast period, as coffee sales decline, both the tea and other hot drinks sectors are expected to achieve healthy growth. Despite this, coffee is, nonetheless, expected to remain by far the dominant sector.
Table of contents
HOT DRINKS IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
A nation of coffee drinkers
Tea continues to grow
Domestic companies retain lead over multinational rivals
Supermarkets increasingly important
Increasing diversification
Negative growth predicted
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Other Hot Drinks Company Shares 2004-2008
Table 50 Other Hot Drinks Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
CAFÉ AOUED SARL
Strategic Direction
KEY FACTS
Summary 2 Torréfaction Ould Ali: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Torréfaction Ould Ali: Competitive Position 2008