Hot Drinks in Australia
Euromonitor International's Hot Drinks in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 68 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Performance of hot drinks ignited by consumers’ sophisticated taste buds
Australia has a rising population of coffee drinkers who have advanced to become coffee connoisseurs. Seeking a café experience in the comfort of one’s own home, the aroma of fresh coffee beans brewing in coffee machines is taking the place of convenient instant coffee. In a similar fashion, tea drinkers are beginning to select fruit/herbal tea variants over others for their accompanying health benefits. As the sophisticated taste buds of consumers encourage them to trade up to more premium offerings, the overall performance of hot drinks is being ignited and the market is continuing to see healthy growth.
Emerging innovations compete to win consumers’ hearts in 2008
In 2008 innovations were a common sight in hot drinks, springing up across coffee, tea and other hot drinks to capture the hearts of consumers. Over the review period Nestlé Australia Ltd filled the shelves with unprecedented hot drinks such as Milo B-Smart as well as Nescafé Greenblend, which originates from a unique combination of green and roasted coffee beans. This stream of innovations tended to focus on healthy product attributes and added health benefits. As such, competition between manufacturers intensified and consumers became spoilt for choice.
Awareness driven by multi-million dollar marketing campaigns
Backed by the financial support of well-established parent companies, new products such as Twinings Simply Tea, Bushells Australian Breakfast Tea and Nescafé Greenblend were all supported by multi-million dollar marketing campaigns. This support drove the performance of these leading players and led to increased pressure on smaller manufacturers which had to find other means to attract consumer awareness in such an intense competitive environment.
Dominance of supermarkets makes product placement a priority
Supermarkets continued to be an increasingly important distribution channel as more consumers chose to purchase their groceries from such outlets. As such, it is crucial that brands are distributed in supermarkets and are able to obtain a prominent shelf position as there are countless of brands competing for the same target audience. This shifts the power from the manufacturers to the retailers and this is likely to remain the case as supermarket chains continue to evolve and expand in Australia.
Enhanced product attributes will sustain growth
Across hot drinks in Australia, leading manufacturers have been extremely active in terms of new product development. Enhanced product attributes such as indulgent flavours or increased health benefits are several methods which have been utilised in an attempt to sustain growth in the face of rising competition. Even for smaller manufacturers, enhanced product attributes are necessary and evidently in use, for example offering organic produce or being a supporter of fairtrade and sustainability. These different product attributes are being used to entice and gain a larger share of consumer sales.
Table of contents
HOT DRINKS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Performance of hot drinks ignited by consumers’ sophisticated taste buds
Emerging innovations compete to win consumers’ hearts in 2008
Awareness driven by multi-million dollar marketing campaigns
Dominance of supermarkets makes product placement a priority
Enhanced product attributes will sustain growth
KEY TRENDS AND DEVELOPMENTS
Innovations ride on rising health-consciousness
Sophistication continues to unravel in consumer preferences
Economic slowdown drives popularity of larger pack sizes
Leading manufacturers sustain leadership via significant advertising budgets
Sustainability is the key to robust growth
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 8 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 9 Hot Drinks Company Shares by Value 2004-2008
Table 10 Hot Drinks Brand Shares by Value 2005-2008
Table 11 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 12 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 13 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 14 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 15 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 16 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 19 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 20 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 22 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
AUSTRALIAN FRUIT TEA CO PTY LTD - HOT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Australian Fruit Tea Co Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Australian Fruit Tea Co Pty Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
CANTARELLA BROS PTY LTD - HOT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cantarella Bros Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Cantarella Bros Pty Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 6 Cantarella Bros Pty Ltd: Competitive Position 2008
MYERTON HEALTH PRODUCTS PTY LTD - HOT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Myerton Health Products Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Myerton Health Products Pty Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Myerton Health Products Pty Ltd: Competitive Position 2008
NERADA TEA PTY LTD - HOT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nerada Tea Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Nerada Tea Pty Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Nerada Tea Pty Ltd: Competitive Position 2008
COFFEE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Coffee Machine Sales: 2002-2007
Table 24 Instant Coffee by Speciality Type 2004-2008
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Standard Vs Coffee Pods 2004-2008
Table 30 Coffee Company Shares 2004-2008
Table 31 Coffee Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 35 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 37 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 38 Retail Sales of Tea by Subsector: Value 2003-2008
Table 39 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 40 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 41 Tea Company Shares 2004-2008
Table 42 Tea Brand Shares 2005-2008
Table 43 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 45 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 46 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 50 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 51 Other Hot Drinks Company Shares 2004-2008
Table 52 Other Hot Drinks Brand Shares 2005-2008
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013