Hot Drinks in Belarus
Euromonitor International's Hot Drinks in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Hot Drinks give a stable performance
Hot drinks in Belarus showed higher than normal value growth and slightly lower volume growth. Constant retail value was up considerably in 2008, increased dynamic value growth but slightly lower volume growth. There was a tendency in hot drinks towards increasing consumption of more quality and expensive products. The rising consumer income, improvements in production and logistics functions and the development of the distribution channels aided growth. Prices continued to rise into 2008 on the back of increased costs at the end of 2007. The state programme of import substitution had little impact on hot drinks compared with other economic segments.
Consumer preferences shifted towards higher quality products
Economy products, such as loose black standard tea, are the most popular choice with consumers because of their low price. These products are mostly consumed in rural areas where consumers consider price the most important factor when choosing a product. There are numerous small local players competing at the economy end of the segment. However, some urban consumers have started sampling higher-quality hot drinks and the share of these middle-income consumers is expanding. A growing number of manufacturers have spotted this trend and have begun to introduce products of improved quality.
Competition is fierce
Competition in the hot drinks became fiercer as consumers in Belarus increased their retail value consumption. Hot drinks are very fragmented, with a large number of players. Multinationals lead the Belarusian coffee and tea, with Kraft Foods Inc (brands include Jacobs, Carte Noire and Maxwell House), Nestlé SA (Nescafé) and Tchibo GmbH (Tchibo) accounting for 35% coffee retail value sales. Tea is led by international majors including Orimi Trade OOO, Mai Kompanya OAO, Ahmad Tea London Ltd and Unilever Group.
Supermarket channel is growing in urban areas
The retail channel in Belarus is still at the beginning of a change from small independent shops to large chains of supermarkets. Hot drink sales are dominated by independent small grocers. However, supermarkets chains are slowly starting to grow in importance. Rural areas have changed little with traditional outlets dominating sales.
Profits and challenges stride along
Belarus is not the most open economy and the legal framework is not generally favourable to foreign investment. The decline in population could limit the potential sales growth of hot drinks. Rural consumers remain highly price-sensitive and it could take a long time for Western premium brands such as ABF's Twinings to filter through to the provinces. Belarusian consumers are not particularly loyal to any brands, meaning the cost of segment entry can be high but there are always opportunities for new entrants going forward.
Table of contents
HOT DRINKS IN BELARUS : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot Drinks give a stable performance
Consumer preferences shifted towards higher quality products
Competition is fierce
Supermarket channel is growing in urban areas
Profits and challenges stride along
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 36 Retail Sales of Tea by Subsector: Value 2003-2008
Table 37 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 39 Tea Company Shares 2004-2008
Table 40 Tea Brand Shares 2005-2008
Table 41 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 42 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 46 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 49 Other Hot Drinks Company Shares 2004-2008
Table 50 Other Hot Drinks Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
IKARTIME
Strategic Direction
Key Facts
Summary 2 IkarTime: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 IkarTime: Competitive Position 2008
CARAVAN FPUE
Strategic Direction
Key Facts
Summary 4 Caravan FPUE: Key Facts
Company Background
Production
Competitive Positioning