Hot Drinks in Belgium
Euromonitor International's Hot Drinks in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 73 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Coffee benefits from a strong coffee-drinking culture and premiumisation
Volume and value growth of hot drinks in Belgium continued on an upward trend in 2008. Coffee achieved by far the largest volume and value sales, thanks to the continuing positive performance of coffee pods and increasing popularity of specialist instant coffee. This highlights the strong coffee-drinking culture that exists in Belgium.
Popularity of coffee pods leads to expansion into chocolate-based flavoured powder drinks
The growing popularity of the Senseo coffee machine encouraged more manufacturers, such as Lavazza Belgium SA, to introduce coffee pod products in 2008. Furthermore, Douwe Egberts SA and Friesland Drinks NV/SA each launched a hot chocolate pod product designed to be used in the Senseo machine. This opened up the potential for growth of other hot drinks to a new dimension.
Douwe Egberts SA maintains its clear leadership
Douwe Egberts SA remained the clear leader of hot drinks in Belgium in 2008, thanks to its extremely strong presence in coffee. The company also entered other hot drinks with Senseo Hot Choco in October 2008. Unilever Bestfoods Belgium NV is the largest player in tea, while Nestlé Belgilux SA retains its leading position in instant coffee and chocolate-based flavoured powder drinks. The competitive environment in hot drinks saw little change in 2008.
Decline in consumer foodservice favours the off-trade channel
Difficulties in consumer foodservice, including the effect of the smoking ban that was introduced in 2007, caused on-trade volume sales of hot drinks to continue declining in 2008. The trend towards more at-home consumption benefited the off-trade channel, boosting retail volume and value growth of hot drinks.
Convenience and new tastes drive innovation
Convenience and ease-of-use comprise an important driving trend in hot drinks in Belgium. Product innovation, including coffee pods, speciality instant coffee and new hot chocolate product pods, is in line with these trends. Manufacturers are expected to maintain new offerings over the forecast period. New tastes, be it different coffee varieties, added flavours in speciality instant coffee or new ideas for premium tea blends, are also important factors driving product innovation.
Table of contents
HOT DRINKS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Coffee benefits from a strong coffee-drinking culture and premiumisation
Popularity of coffee pods leads to expansion into chocolate-based flavoured powder drinks
Douwe Egberts SA maintains its clear leadership
Decline in consumer foodservice favours the off-trade channel
Convenience and new tastes drive innovation
KEY TRENDS AND DEVELOPMENTS
Belgium, a traditional coffee-drinking nation
Douwe Egberts SA, Nestlé Belgilux SA and Unilever Bestfoods Belgium NV dominate value sales
Decline in consumer foodservice favours the off-trade channel
Private label products and hard discounters become increasingly important
Innovation is the key to success
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
CAFéS LIéGEOIS SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cafés Liégeois SA: Key Facts
Summary 3 Cafés Liégeois SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cafés Liégeois SA: Production Statistics
COMPETITIVE POSITIONING
DELHAIZE 'LE LION' SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Delhaize 'Le Lion' SA: Key Facts
Summary 6 Delhaize 'Le Lion' SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EDEL SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Edel SA: Key Facts
Summary 8 Edel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Edel SA: Production Statistics 2007
COMPETITIVE POSITIONING
KOFFIE F ROMBOUTS NV - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Koffie F Rombouts NV: Key Facts
Summary 11 Koffie F Rombouts NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Koffie F Rombouts NV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Koffie F Rombouts NV: Competitive Position 2008
COFFEE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Coffee Machine Sales: 2002-2007
Table 27 Instant Coffee by Speciality Type 2004-2008
Table 28 Retail Sales of Coffee by Type: Volume 2003-2008
Table 29 Retail Sales of Coffee by Type: Value 2003-2008
Table 30 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 31 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 32 Standard Vs Coffee Pods 2004-2008
Table 33 Coffee Company Shares 2004-2008
Table 34 Coffee Brand Shares 2005-2008
Table 35 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 36 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 40 Other Tea by Type: % Off-trade Volume 2005-2008
Table 41 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 42 Retail Sales of Tea by Subsector: Value 2003-2008
Table 43 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 44 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 45 Tea Company Shares 2004-2008
Table 46 Tea Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 48 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 49 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 50 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 52 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 53 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 54 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 55 Other Hot Drinks Company Shares 2004-2008
Table 56 Other Hot Drinks Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013