Hot Drinks in Bolivia
Euromonitor International's Hot Drinks in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other Hot Drinks; Tea
Executive summary
Bolivian Companies Take Steps to Revitalise and Redefine Hot Drinks
The global trend towards increased consumption of organic, natural and health-oriented hot drinks has promoted the development of new products among Bolivian hot drinks manufacturers. Bolivian hot drinks companies have launched a variety of new products in green tea and fruit/herbal tea which feature functional properties, particularly natural preventive medicinal properties. Ecocaranavi SRL, among others, has adopted a new approach by adding spices to its regular line of tea, differentiating these new products by naming them Caranavi Aromatic. Ecocaranavi has also launched a new line of weight-loss tea which has proved popular, mainly among women. Hot drinks products are being marketed with functional attributes in order to boost sales and respond to a consumer group that is demanding added value and specific health-oriented products. In addition, cafés in Bolivia are offering ever higher grades of imported and local coffee. Fast food restaurants are also including premium varieties of coffee on their menus. An overall sense of sophistication has gripped hot drinks, and premium products are slowly moving into the mainstream from their former niche position.
Bolivia’s Teatime Tradition Is Slowly Fading Thanks to Lifestyle Changes
Bolivia has always had a strong teatime tradition. This tradition is so strong that public administration offices and private businesses provide tea and coffee with bread or pastry at around 17.00hrs every evening. These refreshments are served at workers’ desks by waiters or café personnel. Nevertheless, the demands of contemporary lifestyles are modifying the teatime tradition to the point where it is becoming much less common at work and at home. Modern jobs demand different work schedules and tasks, leading employers to make refreshments available throughout the working day instead of at a set teatime. In addition, it is now common for both parents in a household to work, meaning that they are not home to serve tea to their children. Bolivians simply are not able to fit the regular daily teatime ritual into their hectic lifestyles anymore. These lifestyle shifts may lead to lower consumption of tea and coffee in the medium term.
Nestlé’s Leadership Is Strengthened by Decaffeinated Coffee
Nestlé de Bolivia SA is the leading player in hot drinks in Bolivia. It has been able to maintain its leadership through strategic marketing and advertising initiatives that have effectively prevented its competitors from gaining market share. Nestlé’s latest strategic offensive is the promotion of its line of decaffeinated coffee, which is being marketed as a healthy alternative for people that want the taste of coffee without the effects of caffeine. This is a marketing position that has previously been successfully employed by Nestlé in other countries. Decaffeinated coffee is not a new product in Bolivia, but it fits in with the current trend that focuses on the consumption of healthier drinks. Carefully planned and executed promotion strategies focusing on current trends will allow Nestlé to open up a greater lead in hot drinks.
Multiple Distribution Channels Promote Increased Sales
Supermarkets in Bolivia have been expanding in number and in regional coverage. Nevertheless, supermarkets/hypermarkets still holds a relatively small 15% volume share of the distribution of hot drinks. However, the ongoing development of supermarkets has fostered the creation of complementary and supplementary distribution channels. Larger independent grocery stores that resemble small supermarkets and convenience-style stores that were formerly known as tiendas have multiplied in number and allow consumers the convenience of shopping close to home and work in a more modern setting resembling a mini-supermarket. What makes the difference is that these new larger grocery stores offer a wider variety of flavoured powder drinks and provide the convenience to allow consumers to make quick purchases.
Consumer Culture Will Drive Sales of Hot Drinks
The incipient but growing consumerism in Bolivian society is bound to increase the consumption of hot drinks, especially within on-trade channels. Fostered by commodity export revenues, improvements in the economy in terms of employment and higher salaries have led to Bolivians beginning to consume more food and drink away from home and participating more actively in consumer markets. Despite the economic woes of 2008-2009, consumer trends are promoting growth in on-trade commercial ventures. Cafés, fast food restaurants and food courts are springing up in Bolivia’s major cities La Paz, Santa Cruz and Cochabamba. More importantly, on-trade channels are now catering to a more varied middle-income consumer segment. Previously, catering and hospitality businesses generally targeted upper-middle and higher-income consumers. However, increased participation in dining out will help drive sales of hot drinks over the forecast period.
Table of contents
HOT DRINKS IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Bolivian Companies Take Steps to Revitalise and Redefine Hot Drinks
Bolivia’s Teatime Tradition Is Slowly Fading Thanks to Lifestyle Changes
Nestlé’s Leadership Is Strengthened by Decaffeinated Coffee
Multiple Distribution Channels Promote Increased Sales
Consumer Culture Will Drive Sales of Hot Drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by Value 2006-2009
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BOLIVIA
BUENA VISTA SA - HOT DRINKS - BOLIVIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Buena Vista SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Buena Vista SA: Production Statistics 2009
COMPETITIVE POSITIONING
HANSA LTDA - HOT DRINKS - BOLIVIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hansa Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Hansa Ltda: Production Statistics 2009
COMPETITIVE POSITIONING
Summary 6 Hansa Ltda: Competitive Position 2009
COFFEE IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 25 Retail Sales of Coffee by Type: Volume 2004-2009
Table 26 Retail Sales of Coffee by Type: Value 2004-2009
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2004-2009
Table 28 Retail Sales of Coffee by Type: % Value Growth 2004-2009
Table 29 Coffee Company Shares 2005-2009
Table 30 Coffee Brand Shares 2006-2009
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2009-2014
Table 32 Forecast Retail Sales of Coffee by Type: Value 2009-2014
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2009-2014
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2009-2014
TEA IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 35 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2009
Table 36 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 37 Retail Sales of Tea by Subsector: Value 2004-2009
Table 38 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 39 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 40 Tea Company Shares 2005-2009
Table 41 Tea Brand Shares 2006-2009
Table 42 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 43 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 44 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 45 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014
OTHER HOT DRINKS IN BOLIVIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Subsector: Volume 2004-2009
Table 47 Retail Sales of Other Hot Drinks by Subsector: Value 2004-2009
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2004-2009
Table 49 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2004-2009
Table 50 Other Hot Drinks Company Shares 2005-2009
Table 51 Other Hot Drinks Brand Shares 2006-2009
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2009-2014
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2009-2014
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2009-2014
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2009-2014