Hot Drinks in Bosnia-Herzegovina
Euromonitor International's Hot Drinks in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Emerging trends look to adapt hot drinks tradition to modern times
Hot drinks in Bosnia-Herzegovina (BH) grew during the review period, both on and retail in value and volume terms. The growing disposable income of BH consumers played a major role in fuelling demand. Coffee accounts for the largest part of hot drinks sales in BH. Coffee drinking is deeply rooted in the BH culture and old habits dictated development of the category during the most part of the review period. However, the beginnings of several new hot drinks trends were spotted during the review period, such as fast growing consumption of instant coffee, green and black tea, emergence of health conscious and convenience oriented consumers and growing significance and purchasing power of young consumers in their late teens and twenties.
Market segmentation and niche positioning most successful strategies
Two largest coffee and hot drinks manufacturers in BH, Strauss Adriatic doo and Kofikom Product doo significantly improved their sales thanks to increased focus on instant coffee. Their new launches were instant successes, revealing the potential behind insufficiently saturated consumer segments. Market segmentation and niche positioning were the strategies employed by most successful products in 2008. Most profitable consumer segments were: convenience driven consumers, health conscious consumers, premium coffee fans and foodservice oriented consumers. While traditional coffee consumers bring in most sales, competition in this category is the fiercest.
Traditional hot drinks in BH reaches saturation
As competition intensifies and margins decline in the core of the hot drinks category, more manufacturers are diversifying their offerings, mitigating towards the outer skirts of the category, in order to avoid negative effects price based competition has on their profitability. Currently highest margins are realised in premium sections of hot drinks, specifically in instant coffee, green, black and tea for babies, as well as in customised foodservice hot drinks. Manufacturers, who balance out their portfolios, combining positive effects of both traditional and unconventional products, stand the best chance to achieve superior performance in hot drinks in BH.
Increasing power of retailers
Most of leading hot drinks manufacturers in BH rely or aspire towards relying on their own distribution infrastructure, rather then entrusting wholesalers with distribution of their products. This way manufacturers stay in control of their value chain, have direct access to retailers and consumers and eventually retain larger share of the profits their products create. It is noticeable that manufacturers, who take care of their own distribution and implement key account management strategies, get much better exposure in stores throughout BH. Over the review period manufacturers profited from consolidation in retail, which enabled them to efficiently implement their own distribution operations, cutting out the middlemen. However, large retailers having gained a significant market share are now causing headache for manufacturers, demanding better mark-ups and rebates, which could over the forecast period significantly hurt manufacturers’ profits.
Evolution
Modern trends, i.e. convenience or health driven consumers and increased spending of younger consumers in their late teens, twenties and early thirties are slowly changing the face of hot drinks demand. Over the forecast period, evolution rather then revolution of hot drinks will rearrange its structure, resulting in increased shares of green and black tea and instant hot drinks of all types, especially instant coffee.
Table of contents
HOT DRINKS IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Emerging trends look to adapt hot drinks tradition to modern times
Market segmentation and niche positioning most successful strategies
Traditional hot drinks in BH reaches saturation
Increasing power of retailers
Evolution
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Fruit/Herbal Tea by Type: % Retail Volume 2007-2008
Table 36 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 37 Retail Sales of Tea by Subsector: Value 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 39 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 40 Tea Company Shares 2004-2008
Table 41 Tea Brand Shares 2005-2008
Table 42 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 45 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 50 Other Hot Drinks Company Shares 2004-2008
Table 51 Other Hot Drinks Brand Shares 2005-2008
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
STRAUSS ADRIATIC DOO
Strategic Direction
Key Facts
Summary 2 Strauss Adriatic doo: Key Facts
Summary 3 Strauss Adriatic doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Strauss Adriatic doo: Competitive Position 2008
FRANCK DOO
Strategic Direction
Key Facts
Summary 5 Franck doo: Key Facts
Summary 6 Franck dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Franck dd: Competitive Position 2008