Hot Drinks in Brazil
Euromonitor International's Hot Drinks in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 66 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Mergers and acquisitions within the coffee industry
The concentration trend in the Brazilian coffee industry will continue in the medium term as foreign groups maintain their interest in entering this business. It is expected that in the long term the number of coffee roasting companies, currently standing at around 1,200, will fall to about half this number due to mergers and acquisitions and the integration of regional companies.
Northeast offers potential
Food and beverage manufacturers have identified the Northeast of Brazil as having great potential for medium-term growth. The region is becoming a target for investment in product launches and new marketing strategies. Manufacturers are attracted by the area because of its potential for growth as well as a certain ease of distribution: most of the region’s capitals are on the coast, relatively close to each other.
Private label is becoming strong
Large retail chains are investing in the private label concept in order to increase their consumer base. Supermarkets/hypermarkets are expanding their private label product portfolio, partnering and competing with low-end manufacturers. Some supermarket chains are expecting that private label sales will be responsible for 20% of their revenue by the end of 2006.
“Tea is good for you”
Tea is no longer considered a beverage for sick people in Brazil. Manufacturers are offering exotic blends to cater to many different tastes. Drinking tea is slowly becoming a pleasurable experience among Brazilian consumers. In addition, as consumers search for a healthy lifestyle, teas will become part of their shopping lists.
Table of contents
HOT DRINKS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Mergers and acquisitions within the coffee industry
Northeast offers potential
Private label is becoming strong
“Tea is good for you”
KEY TRENDS AND DEVELOPMENTS
Concentration in the coffee industry
New entrants bring fierce competition for local coffee shops
Products for the Northeast region
Temperatures rising
Green tea to keep healthy
Retail chains invest in private label concept
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 14 Apparent Consumption of Coffee 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
CACIQUE DE CAFé SOLúVEL, CIA - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cia Cacique de Café Solúvel: Key Facts
Summary 2 Cia Cacique de Café Solúvel: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Cia Cacique de Café Solúvel: Production Statistics 2006
COMPETITIVE POSITIONING
CIA IGUAçU DE CAFé SOLúVEL - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cia Iguaçu de Café Solúvel: Key Facts
Summary 5 Cia Iguaçu de Café Solúvel: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Cia Iguaçu de Café Solúvel: Production Statistics 2006
COMPETITIVE POSITIONING
LEãO JúNIOR SA - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Leão Júnior SA: Key Facts
Summary 8 Leão Júnior SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MELITTA DO BRASIL INDúSTRIA E COMéRCIO LTDA - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Melitta do Brasil Indústria e Comércio Ltda: Key Facts
Summary 10 Melitta do Brasil Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NESTLé BRASIL LTDA - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nestlé Brasil Ltda: Key Facts
Summary 12 Nestlé Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Nestlé Brasil Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
SANTA CLARA INDúSTRIA E COMéRCIO DE ALIMENTOS LTDA - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Santa Clara Indústria e Comércio de Alimentos Ltda: Key Facts
Summary 15 Santa Clara Indústria e Comércio de Alimentos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SARA LEE CAFéS DO BRASIL LTDA - HOT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Sara Lee Cafés do Brasil Ltda: Key Facts
Summary 17 Sara Lee Cafés do Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Sara Lee Cafés do Brasil Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
COFFEE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Coffee by Type: Volume 2001-2006
Table 16 Sales of Coffee by Type: Value 2001-2006
Table 17 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 18 Sales of Coffee by Type: % Value Growth 2001-2006
Table 19 Standard Vs Coffee Pods 2004-2006
Table 20 Instant Coffee by Speciality Type 2004-2006
Table 21 Coffee Company Shares 2002-2006
Table 22 Coffee Brand Shares 2003-2006
Table 23 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 24 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 25 Forecast Sales of Coffee by Type: Value 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 27 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Tea by Subsector: Volume 2001-2006
Table 29 Sales of Tea by Subsector: Value 2001-2006
Table 30 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 31 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 32 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 33 Tea Company Shares 2002-2006
Table 34 Tea Brand Shares 2003-2006
Table 35 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 36 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 37 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 40 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 43 Other Hot Drinks Company Shares 2002-2006
Table 44 Other Hot Drinks Brand Shares 2003-2006
Table 45 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 46 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 48 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011