Hot Drinks in Colombia
Euromonitor International's Hot Drinks in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Hot drinks market increases in volume and value terms during 2006
The hot drinks market grew more in value than in volume terms due to the increase in gourmet and healthier products which are more expensive than traditional presentations. Total volume growth was leveraged by the increase in sales of other hot drinks, which is a dynamic sector with massive advertisement and constant product innovation and introduction. Brand portfolios have increased as manufacturers introduce light, sugar free, and gourmet presentations of their products.
Other hot drinks boasts the largest sales of any sector
For the entire review period, other hot drinks maintained its position as the most important sector in the hot drinks market, with flavoured powder drinks responsible for the majority of sales. The sector continues to witness the introduction of new products such as chocolate-based flavoured powder drinks with and without sugar, chocolate drinks designed for children, and chocolate drinks that are easy to prepare, allowing it to maintain its lead over other hot drinks sectors.
Cía Nacional de Chocolates SA defends its lead of the market
Given its strong position in other hot drinks, Cía Nacional de Chocolates SA is the leading hot drinks manufacturer. Over the review period it launched new products with functional attributes, capitalising on the growing trend of consumers being more concerned about their health and valuing healthy products. This strategy helped it maintain its leadership of the hot drinks market, topping recognised coffee manufacturers and other hot drinks companies which compete with it.
The Juan Valdez brand plays an important role in stimulating both on-trade and off-trade trade sales
Juan Valdez is one of the most recognisable brands in Colombia, and it is becoming even more popular now that the National Federation of Coffee Growers is using it to stimulate domestic sales. This brand has historically been directed to export markets, but the growing interest in the local market has made the National Federation of Coffee Growers rethink its strategy and direct more resources to selling the brand within Colombia. The brand taps into strong feelings of Colombian nationalism, offering a wide variety of flavours depending on its origin and hoping to secure a position among premium coffee consumers. Its strategy is to be found in leading retail outlets, while selling its product in the new on-trade Juan Valdez stores, which are opening in major cities of Colombia.
Strong competition from soft drinks
Hot drinks is facing strong competition from soft drinks, limiting its growth potential going forward. Traditional coffee, tea and chocolate de mesa are losing popularity to flavoured powder drinks and some soft drinks, such as juices, functional drinks and RTD tea, because they are perceived as being more innovative and interesting amongst younger consumers. Hot drinks manufacturers are aware of the growing importance of appealing to younger consumers and therefore are expected to develop new packaging and formats targeting customers who used to consume hot drinks at home as children but have subsequently shifted in preference to soft drinks, such as fruit juices. As a result, the market is predicted to display a better performance over the forecast period than it did during the review period.
Table of contents
HOT DRINKS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot drinks market increases in volume and value terms during 2006
Other hot drinks boasts the largest sales of any sector
Cía Nacional de Chocolates SA defends its lead of the market
The Juan Valdez brand plays an important role in stimulating both on-trade and off-trade trade sales
Strong competition from soft drinks
KEY TRENDS AND DEVELOPMENTS
Health and wellness driving consumption in food and drinks markets
Small local stores lead sales over supermarkets/hypermarkets, changing distribution strategies for manufacturers
Domestic consumption reactivated, spurring growth and changing preferences
Promotional activity increases at the point of sale
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Production
Table 14 Production of Hot Drinks by Sector 2000-2004
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - COLOMBIA
CASA LUKER SA - HOT DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Casa Luker SA: Key Facts
Summary 2 Casa Luker SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Casa Luker SA: Production Statistics 2006
COMPETITIVE POSITIONING
CíA NACIONAL DE CHOCOLATES SA - HOT DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cía Nacional de Chocolates SA: Key Facts
Summary 5 Cía Nacional de Chocolates SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INDUSTRIA COLOMBIANA DE CAFé SA (COLCAFé) - HOT DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Industria Colombiana de Café SA (Colcafé): Key Facts
Summary 7 Industria Colombiana de Café SA (Colcafé): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TORRECAFé AGUILA ROJA Y CíA LTDA - HOT DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Torrecafé Aguila Roja y Cía Ltda: Key Facts
Summary 9 Torrecafé Aguila Roja y Cía Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COFFEE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Coffee by Type: Volume 2001-2006
Table 16 Sales of Coffee by Type: Value 2001-2006
Table 17 Sales of Coffee by Type: % Volume Growth 2001-2006
Table 18 Sales of Coffee by Type: % Value Growth 2001-2006
Table 19 Standard Vs Coffee Pods 2004-2006
Table 20 Instant Coffee by Speciality Type 2004-2006
Table 21 Coffee Company Shares 2002-2006
Table 22 Coffee Brand Shares 2003-2006
Table 23 Foodservice Sales of Coffee by Distribution Format 2001/2006
Table 24 Forecast Sales of Coffee by Type: Volume 2006-2011
Table 25 Forecast Sales of Coffee by Type: Value 2006-2011
Table 26 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
Table 27 Forecast Sales of Coffee by Type: % Value Growth 2006-2011
TEA IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Tea by Subsector: Volume 2001-2006
Table 29 Sales of Tea by Subsector: Value 2001-2006
Table 30 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 31 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 32 Tea Company Shares 2002-2006
Table 33 Tea Brand Shares 2003-2006
Table 34 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 36 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011
OTHER HOT DRINKS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Other Hot Drinks by Subsector: Volume 2001-2006
Table 39 Sales of Other Hot Drinks by Subsector: Value 2001-2006
Table 40 Sales of Other Hot Drinks by Subsector: % Volume Growth 2001-2006
Table 41 Sales of Other Hot Drinks by Subsector: % Value Growth 2001-2006
Table 42 Other Hot Drinks Company Shares 2002-2006
Table 43 Other Hot Drinks Brand Shares 2003-2006
Table 44 Forecast Sales of Other Hot Drinks by Subsector: Volume 2006-2011
Table 45 Forecast Sales of Other Hot Drinks by Subsector: Value 2006-2011
Table 46 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2006-2011
Table 47 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2006-2011