Hot Drinks in Costa Rica
Euromonitor International's Hot Drinks in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
2008 is a solid year for hot drinks in Costa Rica
Hot drinks performed well in 2008, with a total volume growth rate that was higher than the CAGR for the review period. Although there were fewer young consumers drinking coffee, there is a new culture of leaving home and drinking lattes and green tea with friends in a café. This has helped to grow the coffee sector as well as the tea sector.
Shift in consumption habits impacts market
The younger generation is proving to be different from their parents and grandparents, as they are starting to consume coffee at an older age. This lack of tradition is partly due to the plethora of substitute products presently available, like carbonates, RTD tea and energy drinks, giving coffee a lot of competition. Perhaps the new trend of sipping a café au lait frio at a trendy coffee shop will change this around as coffee companies attempt to increase coffee consumption.
Local brands are a force to be reckoned with
Local companies lead both the coffee and tea sectors in Costa Rica as they benefit from a long history in the country and unparalleled consumer awareness. As Costa Rica has long been a big coffee producer, the sector has remained closed to outside brands, giving local brands, such as Café Rey, Café 1820 and Café Volio, a major advantage. In recent years, the sector has opened up with the introduction of the Juan Valdez brand from Columbia, but consumers showed that they truly were loyal to their local brew. In the tea sector, local companies Manza Té SA and Para Mondaisa SA have long dominated the sector as they offer a wide variety of products at competitive prices. Many imported brands are gaining presence, however, as they have innovative and unique product offerings.
Supermarkets/hypermarkets dominates hot drinks volume sales
Supermarkets/hypermarkets dominates hot drinks volume sales as this distribution channel offers convenience and unmatched product variety compared to other channels. Consumers are increasingly going to supermarkets/hypermarkets for all their shopping needs, thus making it the ideal spot to buy their hot drinks products and other necessary items, thus taking away share from the traditional pulperías (independent small grocers).
Strong growth expected for hot drinks
There is a positive future ahead for hot drinks as total volume growth in the forecast period is expected to exceed that seen during the review period. Tea is expected to perform well due to health reasons as well as the projected increase of cafés countrywide, where consumers will also go to sip a cup of coffee.
Table of contents
HOT DRINKS IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 is a solid year for hot drinks in Costa Rica
Shift in consumption habits impacts market
Local brands are a force to be reckoned with
Supermarkets/hypermarkets dominates hot drinks volume sales
Strong growth expected for hot drinks
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
COFFEE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Retail Sales of Coffee by Type: Volume 2003-2008
Table 26 Retail Sales of Coffee by Type: Value 2003-2008
Table 27 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
Table 28 Retail Sales of Coffee by Type: % Value Growth 2003-2008
Table 29 Coffee Company Shares 2004-2008
Table 30 Coffee Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013
TEA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 36 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 37 Retail Sales of Tea by Subsector: Value 2003-2008
Table 38 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 39 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 40 Tea Company Shares 2004-2008
Table 41 Tea Brand Shares 2005-2008
Table 42 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 43 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 44 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 45 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
OTHER HOT DRINKS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
Table 47 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
Table 48 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2003-2008
Table 49 Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2003-2008
Table 50 Other Hot Drinks Company Shares 2004-2008
Table 51 Other Hot Drinks Brand Shares 2005-2008
Table 52 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume 2008-2013
Table 53 Forecast Retail Sales of Other Hot Drinks by Subsector: Value 2008-2013
Table 54 Forecast Retail Sales of Other Hot Drinks by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value Growth 2008-2013
GRUPO CAFÉ BRITT SA
Strategic Direction
Key Facts
Summary 2 Grupo Café Britt SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Grupo Café Britt SA: Competitive Position 2008
MANZA TÉ SA
Strategic Direction
Key Facts
Summary 4 Manza Té SA: Key Facts
Company Background
Production
Summary 5 Manza Té SA: Production Statistics 2007
Competitive Positioning
Summary 6 Manza Té SA: Competitive Position 2008