Hot Drinks in Costa Rica
Euromonitor International's Hot Drinks in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 15 | Publication date: Jun 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Tourism boosts coffee consumption
Costa Rica is a tourist destination of choice for people all over the world. Costa Rica boasts pristine beaches, lush rainforests, active volcanoes, and a safe, tourist-friendly atmosphere. Tourists, totalling over one million per year, have a major impact on the consumption of non-alcoholic beverages, such as tea and coffee. A large percentage of sales of coffee products, for example, are purchased at tourist destinations in Costa Rica and are taken out of the country by tourists.
Tea drinkers look to health benefits of tea
Costa Rican consumers are looking for healthier alternatives in the beverages market in Costa Rica. One such popular beverage is tea which offers functional benefits as well as a wide array of flavours. As consumers continue to demand new beneficial products, local and multinational companies continue to develop and introduce new tea products to the market.
Growing consumer education on benefits of tea and coffee
Both coffee and tea manufacturers alike are making a concerted effort to educate consumers on the benefits of drinking both tea and coffee. This education takes the form of in-store demonstrations of new products and the benefits of consuming them. This helps in generating awareness of healthy products and their beneficial properties.
Coffee remains part of Costa Rican culture
Coffee is embedded in Costa Rican culture. Its long and rich history has made coffee a part of daily life, and an essential part of the local diet. This sector, although mature, continues to grow as Costa Ricans embrace coffee as a part of their history and culture.
Table of contents
HOT DRINKS IN COSTA RICA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
2.1 Market Performance
Table 1 Retail Sales of Hot Drinks by Sector: Volume 2000-2005
Table 2 Retail Sales of Hot Drinks by Sector: Value 2000-2005
Table 3 Retail Sales of Hot Drinks by Sector: % Volume Growth 2000-2005
Table 4 Retail Sales of Hot Drinks by Sector: % Value Growth 2000-2005
2.2 Competitive Environment
Table 5 Hot Drinks Company Shares by Retail Value 2001-2005
Table 6 Hot Drinks Brand Shares by Retail Value 2002-2005
2.3 Leading Company Profile: Café Britt
Summary 1 Café Britt: Operational Indicators 2005
2.4 Leading Company Profile: Manza Té
Summary 2 Manza Té: Operational Indicators 2005
2.5 New Product Launches
Summary 3 Major New Product Launches 2004-2005
2.6 Retail Distribution
Table 7 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2000/2005
Table 8 Retail Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2005
2.7 Forecast Market Performance
Table 9 Forecast Retail Sales of Hot Drinks by Sector: Volume 2005-2010
Table 10 Forecast Retail Sales of Hot Drinks by Sector: Value 2005-2010
Table 11 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2005-2010
Table 12 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2005-2010
3. DEFINITIONS